THIS EVENT IS SOLD OUT! Social media maven Joyce Sullivan, Founder/CEO SocMediaFin.com, who will share her expertise about how to best utilize social media to boost your career! During the first part of this intensive workshop, Joyce will demonstrate her Five Questions Approach designed to help you easily reach the people you want to reach. The second half of the evening will be an Ask and Answer session on customizing your online presence for your art, your business, your world. Tuesday, March 3 7:00 Reception 7:30 - 9:00 Presentation and Q&A @ 66 Main 66 Main Street 9th Floor Yonkers, New York 10701 PLEASE NOTE THAT SEATING IS VERY LIMITED, SO PLEASE RESERVE YOUR SEAT AS SOON AS POSSIBLE! Joyce Sullivan is founder and CEO of SocMediaFin, a boutique social media consulting firm specializing in social media leadership training for non-profit organizations, specialty firms, and regulated industries. She is an early adopter of emerging technologies and actively participates in New York City's "Silicon Alley" start-up and digital communities. She speaks at numerous industry conferences, including South by Southwest in Austin Texas, about the emerging world of social media, non-profits, regulated industries, community engagement, crowdsourcing, career reinvention and creative disruption. Joyce is also an adjunct lecturer at Baruch College in the School of Public Affairs teaching social media communications. With over 20 years experience as a global project manager with firms including, Citi, Credit Suisse, JPMorgan Chase, and Wells Fargo/First Fidelity, she brings a seasoned industry perspective to the emerging world of social media, global organizations and community engagement and regulated industries. Additional information is available on her site: http://about.me/joycemsullivan and SocMediaFin: http://socmediafin.com

1. Yonkers
Film
Fes-val
Social
Media
Workshop
Joyce
Sullivan
Yonkers,
New
York
USA!!
March
3,
2015
@JoyceMSullivan
@YoFiFest
#yofifestSM

2. Answering your Five Questions…
You can find me @JoyceMSullivan
LinkedIn:
http://linkedin.com/in/joycemsullivan
Twitter: @JoyceMSullivan
@SocMediaFin
@ProfJoyceSull
Instagram: @JoyceMSullivan
http://instagram.com/joycemsullivan
Slideshare:
http://www.slideshare.net/joycemsullivan
About.Me
http://about.me/joycemsullivan
@JoyceMSullivan
@YoFiFest
#yofifestSM

3. Yesterday
Photo credit:
http://www.mrmartinweb.com/images/type/olivettilettera32lg.jpg
Olivetti Underwood Lettera 32 circa
@JoyceMSullivan
@YoFiFest
#yofifestSM

4. Today
Photo credit: Aaron Kilby @kilby76
@JoyceMSullivan
@YoFiFest
#yofifestSM

5. https://storify.com/joycemsullivan
@JoyceMSullivan
@YoFiFest
#yofifestSM

6. @JoyceMSullivan
@YoFiFest
#yofifestSM

7. 7
SXSW 2012
Financial Services
& Technology
Rockstar Women
Five financial
services
professionals from
New Zealand, UK
and US who use
social media in
their work
@JoyceMSullivan
@YoFiFest
#yofifestSM

8. Social
Media
Tools
–
established
and
emerging
And
many
more…
2006
2004
2011
2005
Launched:
2002
2011
@JoyceMSullivan
@YoFiFest
#yofifestSM

9. http://www.mediabistro.com/alltwitter/tweet-anatomy_b45620 9@JoyceMSullivan
@YoFiFest
#yofifestSM

10. Social
media
communica-ons
@JoyceMSullivan
@YoFiFest
#yofifestSM

11. http://www.slideshare.net/ValaAfshar/internet-of-thingsslideshare
@JoyceMSullivan
@YoFiFest
#yofifestSM

12. Is
social
media
a
new
communica-on
channel,
or
just
a
new
way
of
communica-ng?
1
2@JoyceMSullivan
@YoFiFest
#yofifestSM

13. The Five Questions ~
① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your
plan?
@JoyceMSullivan
@YoFiFest
#yofifestSM

14. Before
asking
“Which
social
media
tools
should
I
use?”
answer
these
5
ques'ons℠
1.
Who
are
you?
2.
What
do
you
have
to
say?
3.
Who
are
you
trying
to
reach?
5.
Once
you
connect,
then
what?
4.
How
do
they
WANT
to
be
reached?...
or
not
@JoyceMSullivan
@YoFiFest
#yofifestSM

15. The
5
ques'ons℠
1.
Who
are
you?
Non-­‐profit
org,
candidate
for
public
office,
student,
government
agency,
public
employee,
private
employee
2.
What
do
you
have
to
say?
Important
mission,
innova-ve
programs,
“Vote
for
Me”,
greater
good,
helping
others,
great
skills,
great
products,
excellent
company
to
work
with,
outstanding
service
3.
Who
are
you
trying
to
reach?
Donors,
volunteers,
students,
philanthropists,
voters,
grant
programs,
sustainability
advocates,
industry
leaders,
compe-tors
@JoyceMSullivan
@YoFiFest
#yofifestSM

16. The
5
ques'ons℠
4.
How
do
they
WANT
to
be
reached?
...
Or
not.
!
Email
(home
or
work)
!
Voicemail
!
Phone
text
!
Instant
message
!
Twieer
!
LinkedIn
!
Facebook
!
(public
or
private
message)
5.
Once
you
are
ready
to
connect,
then
what?
How
do
you
develop
meaningful
connec-ons
from
online
connec-ons
to
in
person
/
real
life
engagements?
@JoyceMSullivan
@YoFiFest
#yofifestSM

17. The
5
ques'ons℠-­‐
with
your
answers
1.
Who
are
you?
2.
What
do
you
have
to
say?
3.
Who
are
you
trying
to
reach?
4.
How
do
they
WANT
to
be
reached?
5.
Once
you
are
ready
to
connect,
then
what?
@JoyceMSullivan
@YoFiFest
#yofifestSM

18. Do a Social Media Review
Yesterday. Today. Tomorrow
! Yesterday:
! Today:
! Tomorrow:
The 5 Questions…
@JoyceMSullivan
@YoFiFest
#yofifestSM

19. Your Five Questions
1.
Who
are
you?
@JoyceMSullivan
@YoFiFest
#yofifestSM

20. Your Five Questions
2.
What
do
you
have
to
say?
@JoyceMSullivan
@YoFiFest
#yofifestSM

21. Your Five Questions
3.
Who
are
you
trying
to
reach?
@JoyceMSullivan
@YoFiFest
#yofifestSM

22. Your Five Questions
4.
How
do
they
WANT
to
be
reached?
@JoyceMSullivan
@YoFiFest
#yofifestSM

23. Your Five Questions
5.
Once
you
are
ready
to
connect,
then
what?
@JoyceMSullivan
@YoFiFest
#yofifestSM

24. The Five Questions ~
① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your
plan?
@JoyceMSullivan
@YoFiFest
#yofifestSM

25. Thank you!
@JoyceMSullivan
@AWM_NYC
#awmnyc
I would love to hear from you!
Joyce@SocMediaFin.com for more info on our social media programs

26. Yonkers
Film
Fes-val
Social
Media
Workshop
Joyce
Sullivan
Yonkers,
New
York
USA!!
March
3,
2015
@JoyceMSullivan
@YoFiFest
#yofifestSM