Tom Phillips, editorial director, BuzzFeed, shares what the outlet has learned about visual storytelling in terms of what formats are suited to different types of stories, and what works best on social and mobile. The presentation was part of the news:rewired digital journalism conference, held in London on Tuesday 3 February. See more coverage from the day at www.newsrewired.com

1. VISUAL STORYTELLING
AND STUFF
Tom Phillips
Editorial Director, BuzzFeed UK
@flashboy

3. Francisco Negroni / Wildlife Photographer of the Year 2014

4. Francisco Negroni / Wildlife Photographer of the Year 2014

5. Xu Kangping / EPA

6. Andrew Matthews / PA Images

7. Grill My Cheese

8. Noah Berger / Reuters

9. kitten-gif.tumblr.com

10. China Daily

11. Justin Setterfield / Getty Images

17. NASA / Getty Images

22. Rex / Rex USA

23. New York Times

24. BuzzFeed

25. (+ )

26. THAT’S IT. THANKS!
Tom Phillips
Editorial Director, BuzzFeed UK
@flashboy