Magento is by far the most dominant PHP platform on the market, powering a quarter million stores which yield billions in revenue each year. Demand for skilled Magento developers is at an all-time high, yet building a Magento practice remains difficult for agencies and individuals. This talk provides some background, lessons learned in growing a 20-developer award-winning organization, and several resources for transforming yourself or your agency into a Magento powerhouse - including a look at the amazing Magento community which helps to power the platform's growth.