Slides from my presentation on personal branding and LinkedIn, delivered 05 June, 2018 at Silicon Slopes in Lehi, Utah. The first part focuses on creating a powerful personal brand that aligns with your business interests. The second part is all about how to make sure your LinkedIn profile is optimized and aligned with your personal brand, how to make meaningful, high quality connections, and create compelling content.

1. PERSONAL BRANDING FOR LINKEDIN
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What’saPersonalBrand?
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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Yourbrandiswhatotherpeoplesay
aboutyouwhenyou'renotintheroom.
― Jeff Bezos
PERSONAL BRANDING FOR LINKEDIN

17. Frugal
Long-term
Worlddomination

18. Techie
Young
Genius

19. Visionary
Bold
IronMan

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What’saPowerful
PersonalBrand?
PERSONAL BRANDING FOR LINKEDIN

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Benefitsofa
PowerfulPersonalBrand
PERSONAL BRANDING FOR LINKEDIN

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1. Higherpay/revenue
2. Betteropportunities
3. Longertenure
4. Accesstotalent
5. Greaterbuy-in
PERSONAL BRANDING FOR LINKEDIN

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HowtoBuilda
PowerfulPersonalBrand
PERSONAL BRANDING FOR LINKEDIN

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1. Whoareyou?
2. Whoisyouraudience?
3. Whatisyourmessage?
4. Howwillyoudeliverit?
PERSONAL BRANDING FOR LINKEDIN

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WhoAreYou?
PERSONAL BRANDING FOR LINKEDIN

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Step1:FindYour“Why”
PERSONAL BRANDING FOR LINKEDIN

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Peopledon'tbuywhatyoudo;
theybuywhyyoudoit.
―Simon Sinek, Start With Why
PERSONAL BRANDING FOR LINKEDIN

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Iwantto:
[what you want to contribute]
Sothat:
[the impact you want to make]
PERSONAL BRANDING FOR LINKEDIN

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Iwanttoeradicate
entrepreneurialpovertysothat
entrepreneurscanmakealiving
buildingabusinesstheylove.
―Mike Michalowicz
PERSONAL BRANDING FOR LINKEDIN

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Step2:FindYour
ExpertZones
PERSONAL BRANDING FOR LINKEDIN

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Anexpertisaman[or
woman]whohasmadeall
themistakeswhichcanbe
made,inanarrowfield.
― Niels Bohr
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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Makealistofeverything
you’reanexpertat.
PERSONAL BRANDING FOR LINKEDIN

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Step3:ChooseYour
GeniusZone
PERSONAL BRANDING FOR LINKEDIN

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Youhaveacalling:
toliveyourgenius.
― Gay Hendricks
PERSONAL BRANDING FOR LINKEDIN

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Combineexpertzones
tofindyourgeniuszone.
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN
GENIUS
ZONEEXPERTZONE#1 EXPERTZONE#2

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Step4:FindYourAudiences
PERSONAL BRANDING FOR LINKEDIN

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Makealistofallthepotential
audiencesinterestedinyour
geniuszone.
PERSONAL BRANDING FOR LINKEDIN

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Step5:ChooseYour
IdealAudience
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN
Youridealaudiencewill:
• Belikeyou
• Havemoney
• Wantwhatyouhave(and
bewillingtopayforit)
• Energizeyou

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Step6:DefineYourObjective
PERSONAL BRANDING FOR LINKEDIN

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Iwant
your audience
to
action you want them to take
so .
impact you want
PERSONAL BRANDING FOR LINKEDIN

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Iwant executives
your audience
to
action you want them to take
so .
impact you want
PERSONAL BRANDING FOR LINKEDIN

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Iwant executives
your audience
to usemycoachingservices
action you want them to take
so .
impact you want
PERSONAL BRANDING FOR LINKEDIN

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Iwant executives
your audience
to usemycoachingservices
action you want them to take
so theycanbecomemoreinfluential,faster.
impact you want
PERSONAL BRANDING FOR LINKEDIN

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Step7:CreateYourTagline
PERSONAL BRANDING FOR LINKEDIN

48. Iteachhustlers
howtodaytrade
attention.
― Gary Vaynerchuk

49. Iteach
entrepreneurs
howtobuild
emaillistsand
createonline
courses
― Amy Porterfield

50. Ihelppeoplefocus
onwhat’sessential.
― Greg McKeown

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Ihelp
to
PERSONAL BRANDING FOR LINKEDIN

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1. Findyour“why”
2. Findyourexpertzones
3. Chooseyourgeniuszone
4. Findyouraudiences
5. Chooseyouridealaudience
6. Defineyourobjective
7. Createyourtagline
PERSONAL BRANDING FOR LINKEDIN
HowtoBuildaPowerfulPersonalBrand

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YourPersonalBrand
PERSONAL BRANDING FOR LINKEDIN

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ThreeStepstoBecomea
ThoughtLeaderonLinkedIn
PERSONAL BRANDING FOR LINKEDIN

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Step1:AlignandOptimize
YourLinkedInProfile
PERSONAL BRANDING FOR LINKEDIN

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1.ProfilePhoto:Professional
Users with a photo in their profile receive
21 times more profile views. *
PERSONAL BRANDING FOR LINKEDIN
*LinkedIn

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10WorstTypesof
ProfilePhotos
PERSONAL BRANDING FOR LINKEDIN

58. 1.TheNoPhoto

59. 2.TheGroup

60. 3.TheLogo

61. 4.TheProduct

62. 5.TheLowRes

63. 6.TheCrop

64. 7.TheSqueeze

65. 8.TheTinyPerson

66. 9.TheMillionaire

67. 10.TheWhen-I-Had-Hair

68. Bonus.TheSantaHat

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Logo
Nophoto
Toosmall
PERSONAL BRANDING FOR LINKEDIN

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2.Title:On-brand
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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3.Banner
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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4.Bio
PERSONAL BRANDING FOR LINKEDIN

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Makethefirst
threelinescount.
PERSONAL BRANDING FOR LINKEDIN

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1stPerson
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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Don’t…
leaveitblank.
PERSONAL BRANDING FOR LINKEDIN

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Don’t…
postacompanydescription.
PERSONAL BRANDING FOR LINKEDIN

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Don’t…
tellushowawesomeyouare.
PERSONAL BRANDING FOR LINKEDIN

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Showus!
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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Andusekeywords.
PERSONAL BRANDING FOR LINKEDIN

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5.EmploymentHistory
PERSONAL BRANDING FOR LINKEDIN

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Protip:
Tellstories
PERSONAL BRANDING FOR LINKEDIN

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Protip:
Listfactualaccomplishments
PERSONAL BRANDING FOR LINKEDIN

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Protip:
Keywords
PERSONAL BRANDING FOR LINKEDIN

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6.Contact&PersonalInfo
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7.Recommendations
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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8.Skills
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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9.PublicSettings
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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10.Education&Groups
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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1. Profilephoto
2. Title
3. Banner
4. Bio
5. Jobhistory
PERSONAL BRANDING FOR LINKEDIN
OptimizeYourLinkedInProfile
6. Contactinfo
7. Recommendations
8. Skills
9. Publicsettings
10.Education&groups

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Members with complete profiles
are 40x more likely to receive
opportunities through LinkedIn.*
PERSONAL BRANDING FOR LINKEDIN
*LinkedIn

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Step2:MakeQuality
Connections
PERSONAL BRANDING FOR LINKEDIN

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Why?
PERSONAL BRANDING FOR LINKEDIN

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Why?
CONTENTDISTRIBUTION
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN
Connectwith:
• Everyoneyouknow
• 2ndconnectionswhoarelikeyou
• 2ndconnectionsyouwanttobelike
• Membersofyourtargetaudience
whoare2ndconnections

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Protip:
Customizeyour
connectionrequest.
PERSONAL BRANDING FOR LINKEDIN

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Step3:PostQualityContent
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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It’sallaboutthe
COMMENTS
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN
Discussionstarters:
• Careerorbusinessquestions
• Careerorbusinessanswers
• Challengesyou’veovercome
• Linkstoarticles,books,podcasts
• Infographics
• Currenttopics

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1. Optimizeyourprofile
2. Makemeaningfulconnections
3. Createcompellingcontent
PERSONAL BRANDING FOR LINKEDIN
ThoughtLeadership
onLinkedIn

119. PERSONAL BRANDING FOR LINKEDIN
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josh@influencerinc.co