How to Get Major PR Exposure Without Major Media

•

979 gostaram•156,077 visualizações

I've written 200+ articles for major publications like Forbes, Mashable, TechCrunch, and Time. Based on the number of pitches I receive every day, I know there is a lot of demand for the credibility, influence, sales, and fame that come with getting featured or mentioned in a major media publication. The problem is it's hard to get into those outlets. But what if you could get all the benefits without needing to bow down before the altar of mainstream media? What if you could do your own PR? What if you could do it at little or no cost? What if you could get even better results on your own than if you got featured in a major publication? This presentation shows you three ways I've done just that, and I walk you through the basics of how to do it for yourself using LinkedIn Pulse, BuzzFeed Community, and SlideShare. This presentation was originally delivered at Malaysia Social Media Week on 9 March, 2016.

Marketing Pequenos negócios e empreendedorismo

@joshsteimle
Major PR Exposure
Without Major Media

@joshsteimle
• Credibility
• Influence
• Sales

@joshsteimle
• Credibility
• Influence
• Sales
• Ego

@joshsteimle
Traditional PR
• Pressrelease

@joshsteimle
Traditional PR
• Pressrelease
• Pitch(begging)

@joshsteimle
Traditional PR
• Pressrelease
• Pitch(begging)
• BeDonaldTrump

@joshsteimle
Whatifyoudidn’tneed
any ofthat?

@joshsteimle
Key:GetFeatured
How?
HowtoGetYourArticleFeaturedon
LinkedInPulseby JohnWhite

@joshsteimle
Key:Getfeatured
How?
HowIMadeittotheFrontPageof
BuzzFeedTwice,andHowYouCan
ToobyMatthewBarby

@joshsteimle
Key:Getfeatured
How?
HowtoMakeAwesomeSlideShares:
Tips&TricksbySlideShare

@joshsteimle
TheProcess
• Write blog post
• CopytoPulse, BuzzFeed,Medium
• ConvertandposttoSlideShare
• Share onsocialmediachannels

@joshsteimle
TheRewards
• Credibility
• Influence
• Sales
• MajorMedia

@joshsteimle
Questions?
Twitter: @joshsteimle
Blog:joshsteimle.com

Mais conteúdo relacionado

Destaque

A Guide to User Research (for People Who Don't Like Talking to Other People)

Stephanie Wills

Lean Community Building: Getting the Most Bang for Your Time & Money

Jennifer Lopez

Mastering Google Adwords In 30 Minutes

Nik Cree

Brenda Spoonemore - A biz dev playbook for startups: Why, when and how to do ...

GeekWire

The Essentials of Community Building by Mack Fogelson

Mackenzie Fogelson

LinkedIn Ads Platform Master Class

Using Your Growth Model to Drive Smarter High Tempo Testing

Sean Ellis

Understand A/B Testing in 9 use cases & 7 mistakes

TheFamily

Some Advanced Remarketing Ideas

Chris Thomas

How to: Viral Marketing + Brand Storytelling

Elle Shelley

We’re going to cover best practices that top brands use to drive referrals and customer acquisition: The following best practice examples come from companies that actually sell something. ! People always ask: “How do I get more referrals?” ! That’s easy. ! Focus on two things that really move the needle. ! User participation & Optimization Again, two things really ‘move the needle’ for referral program performance. User Participation Optimization User Participation Location matters Homepage & Navigation Best practices: ! • Site-wide • Highly visible (upper-le#) Order Confirmation Page Best practices: ! • Pop-up overlay • Varied offers User Account Page Best practices: ! • Embedded • On button click - if you have to • PURLs Stand Alone Referral Page Promote / drive traffic from: ! • Homepage & Navigation • Dedicated email blasts • Trigger emails & newsletters • Social following • Customer service follow up • Email signature Dedicated Email Blasts Best practices: ! • Single call to action • Clear offer • Schedule (monthly / quarterly) Your ‘reach’ may be bigger than you think… Optimization Increase sharing rates and referral conversion rates What to measure Shares ! Widget Impressions ! = Sharing Rate Conversions ! Referral Visits ! = Referral Conversion Rate Referral Visits Sharing Rate - optimize call to action Best practices: ! • Clear call to action • What’s in it for them • What their friends get (if double-sided) • Address book importing Sharing Rate - optimize design + 42% sharing rate • Red, italic headline • Background image A B C • Purple bracelets • Green bracelets • “Expires in 24 hours!” • Woman on beach • “Expires in 24 hours!” + 35% Gain Doubled referral visits and referral sales Welcome overlay • Friend incentive • Email capture • Reveal code Session-based • Dynamic message Dedicated landing page • No distractions 1 Offers for sharer & friend 2 Calls to action for sharer & friend 3 Shared content (copy & images) 4 Shared email subject line Elements for testing 5 Referred visitor experience Calls to Action - quick tips Tip 1: Verb + What’s in it for me? Tip 2: “I want to ___________.” • Get $10 in store credit. • Get a free month. • Give $10, Get $10 • Share and earn $10 Referral Benchmarks How are you doing? Sharing Referral Visits Referred Visitors Cost Per Acquisition CPA Revenue Lift Examples of Campaign Metrics Example companies by size Where to start optimizing (30 day snapshot - 3 companies) a Rockin’ b Work on sharing rate c Work on conversion rate Party Foul ! The biggest mistake people make . . . Don’t force a login or registration 90% drop off! Recap Follow best practices and avoid common pitfalls.

How Top Brands Use Referral Programs to Drive Customer Acquisition

Kissmetrics on SlideShare

The Science of Marketing Automation

HubSpot

Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table! Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to: Understand the basics of User Psychology Build basic Personas & Action Paths The importance of User Experience & Page Design Leverage analytics data Easy ways to improve Bounce Rate and Time on Site Using AIDA as part of your online marketing strategy Crafting effective Calls to Action Start A/B testing

Stop Leaving Money on the Table! Optimizing your Site for Users and Revenue

Josh Patrice

Once you have Google Analytics installed, here are the steps for setting things up and doing basic analysis on your website. This presentation covers: • Setting up goals • Adding filters to remove traffic from yourself • Excluding traffic from bots and spiders • Setting up "site search" reports • Annotations and shortcuts We also jump into the basic report configurations, including secondary dimensions, advanced filters and views. This covers most of what you need to know to start getting value from Google Analytics!

Google Analytics Fundamentals: Set Up and Basics for Measurement

Orbit Media Studios

How do the best companies and agencies create effective mobile marketing campaigns that have high ROI and awareness? What are the best tools out there for you to use when trying to reach your target audience on mobile? Mobile marketing is becoming an indispensable solution to create awareness, drive sales, and entice users to act. But where do you start? How do you measure success? I'll cover how the best are doing it and reveal their secrets to you for the first time.

10 Mobile Marketing Campaigns That Went Viral and Made Millions

Mark Fidelman

As designers and developers, we don’t always have access to research to about our end users, or the opportunity to learn about them. This can leave us building products based on our managers personal opinion, or client specifications, and never really knowing how we can serve our users better. But the good news is there are many opportunities for user research that most designers and developers just aren’t aware of. They are cheap, easy to implement, and can used straight away on almost any project. Lily will talk you through 3 methods of no excuse user research that you can use immediately on the websites, products, apps and services you work on every day.

No excuses user research

Lily Dart

Wireframes - a brief overview

Jenni Leder

Biz Dev 101 - An Interactive Workshop on How Deals Get Done

Scott Pollack

The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. (Hint, the most important factor is not the one everyone expects.) It also looks at what is needed to get virality to work, and how to create and optimize viral marketing campaigns or viral products. One part of the presntation shows the key formulae behind viral marketing. Suitable for marketers or for product designers.

The Science behind Viral marketing

David Skok

The Beginners Guide to Startup PR #startuppr

Onboardly

Destaque (20)

A Guide to User Research (for People Who Don't Like Talking to Other People)

Lean Community Building: Getting the Most Bang for Your Time & Money

Mastering Google Adwords In 30 Minutes

Brenda Spoonemore - A biz dev playbook for startups: Why, when and how to do ...

The Essentials of Community Building by Mack Fogelson

LinkedIn Ads Platform Master Class

Using Your Growth Model to Drive Smarter High Tempo Testing

Understand A/B Testing in 9 use cases & 7 mistakes

Some Advanced Remarketing Ideas

How to: Viral Marketing + Brand Storytelling

How Top Brands Use Referral Programs to Drive Customer Acquisition

The Science of Marketing Automation

Stop Leaving Money on the Table! Optimizing your Site for Users and Revenue

Google Analytics Fundamentals: Set Up and Basics for Measurement

10 Mobile Marketing Campaigns That Went Viral and Made Millions

No excuses user research

Wireframes - a brief overview

Biz Dev 101 - An Interactive Workshop on How Deals Get Done

The Science behind Viral marketing

The Beginners Guide to Startup PR #startuppr

Mais de Josh Steimle

7 Systems of Influence Overview - From Webinar with Adrian Dayton

Josh Steimle

Slides from my presentation on personal branding and LinkedIn, delivered 26 June, 2018 at SLCC in Sandy, Utah. The first part focuses on creating a powerful personal brand that aligns with your business interests. The second part is all about how to make sure your LinkedIn profile is optimized and aligned with your personal brand, how to make meaningful, high quality connections, and create compelling content.

Personal Branding for LinkedIn at SLCC

Josh Steimle

Slides from my presentation on personal branding and LinkedIn, delivered 25 June, 2018 at MX in Lehi, Utah. The first part focuses on creating a powerful personal brand that aligns with your business interests. The second part is all about how to make sure your LinkedIn profile is optimized and aligned with your personal brand, how to make meaningful, high quality connections, and create compelling content.

Personal Branding for LinkedIn at MX

Josh Steimle

Slides from my presentation on personal branding and LinkedIn, delivered 05 June, 2018 at Silicon Slopes in Lehi, Utah. The first part focuses on creating a powerful personal brand that aligns with your business interests. The second part is all about how to make sure your LinkedIn profile is optimized and aligned with your personal brand, how to make meaningful, high quality connections, and create compelling content.

Personal Branding for LinkedIn at Silicon Slopes

Josh Steimle

6 Ways Nonprofit and NGOs Can Imitate Journalists For Crowdfunding Success

Josh Steimle

In May, 2017 I had the opportunity to go "home" to BYU-Idaho (formerly Ricks College) where I graduated 20 years earlier in 1997 and speak at the Power 2 Become (P2B) event. I was asked to speak on "networking" and gave these tips based on my experiences as an entrepreneur and journalist. Some of the content may be "interesting" to a secular audience given the religious nature. To give context, BYU Idaho is a religious school, owned by The Church of Jesus Christ of Latter-day Saints (aka "Mormons") so I felt free to share content I wouldn't normally share with any other business audience. You can watch the accompanying video of my presentation at https://youtu.be/tbVoRsI0p1Q.

Networking For Students: Josh Steimle at P2B, BYU Idaho

Josh Steimle

Want more tips like this? Sign up for my newsletter at joshsteimle.com. These are the slides from my presentation at Content Marketing Conference 2016 in Las Vegas in May, 2016. As a writer who has contributed over 200 articles to publications like Forbes, Inc., Mashable, TechCrunch, Entrepreneur, Time, and more, and also as a marketer who has to pitch content to other writers, I'm able to talk about what a bad pitch looks like and how you can use infographics, data, and other tools to increase the chance your content gets into the mainstream media.

Insider PR Tips - How to Get Your Content in Forbes, Inc., Mashable, TechCrun...

Josh Steimle

This presentation accompanies an article I wrote for Entrepreneur Magazine at http://www.entrepreneur.com/article/252992. I've been running a digital marketing agency in Hong Kong for the past 3 years and have done business in China, Japan, Singapore, Korea, Vietnam, Singapore, and more. Here are some of the things I've learned about doing business in Asia, and some tips when it comes to marketing in the region.

Marketing to Asia - What to Know, What to Do

Josh Steimle

In 2013 I moved my family to Hong Kong to open my digital marketing agency's first international office. This slide deck was used for a presentation at the San Francisco office of InvestHK on Nov 3rd, 2015, to explain why I chose Hong Kong for my business, and why I believe Hong Kong is a compelling first option for other businesses looking to expand to Asia. In the presentation I talked about the startup scene in Hong Kong, ease of doing business, and what it's like to live and work in Hong Kong. You may also be interested in my article in Entrepreneur at http://www.entrepreneur.com/article/252992.

Why Hong Kong? Expanding Your Business to Asia.

Josh Steimle

Media Insider Tips: Get Big Press With Minimal Time

Josh Steimle

TEDx - How Will I Educate My Children?

Josh Steimle

Mais de Josh Steimle (11)

7 Systems of Influence Overview - From Webinar with Adrian Dayton

Personal Branding for LinkedIn at SLCC

Personal Branding for LinkedIn at MX

Personal Branding for LinkedIn at Silicon Slopes

6 Ways Nonprofit and NGOs Can Imitate Journalists For Crowdfunding Success

Networking For Students: Josh Steimle at P2B, BYU Idaho

Insider PR Tips - How to Get Your Content in Forbes, Inc., Mashable, TechCrun...

Marketing to Asia - What to Know, What to Do

Why Hong Kong? Expanding Your Business to Asia.

Media Insider Tips: Get Big Press With Minimal Time

TEDx - How Will I Educate My Children?

Último

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

Kraft Mac and Cheese campaign presentation

tbatkhuu1

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

Situation Analysis | Management Company.

DanielaQuiroz63

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success. Key Takeaways: 1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members. 2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.

The 100x Factor Growth with AI - Susan Diaz

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO