A presentation on the importance of Social Media for Business.

1. Why Social Media is important
for your business?

2. What is Social Media?
• Social media refers to the means of interactions
among people in which they create, share, and/or
exchange information and ideas in virtual
communities and networks.
• Social Media is the future of communication.
• Social Media would include Facebook, Twitter,
Google plus, Instagram, Youtube, Pininterest,
Linkedin and Flickr.

3. Why Social Media is important for your business?
• Reach a new audience locally and globally
• Gain market share
You can make it easier for your potential customers
to find you.

4. • Create meaningful relationships that generate
leads
o Invest time in your social media relationships.
o Someone who might not be a sales lead right away,
can often convert months later.
• An affordable way to increase brand awareness
o For small businesses getting started in marketing,
social media is an easy and affordable option

5. What are the types of Social Media?
Before you start getting heavily involved in any
type of social media marketing, it is important to
understand all the different types of social media

7. • When Facebook started in 2004, it was a bare-bones
social network focused on connecting college
students.
• Nine years and more than 1 billion active users later,
Facebook has become the most widely-used social
network.

8. Key stats and demographics

9. Facebook business page
• It gives you a chance to get your audience directly.
• You can interact, Post useful, relevant and interesting
links
• Organise contests and promotions

11. Strategies and tactics for success
• Content
Everything you post on Facebook is content.
• Post timing:
Focusing your engagements during these times will help
you grow your community.
12-1PM, 5-6PM, 9-10PM
• Engagement
Because we are building something rooted in relationships,
you can take full advantage by joining in the conversation
with your customers.

12. Facebook facts for better engaging
• Photo posts get 39% more interaction
• Question posts get 100% more comments
• 35% of Facebook Fans like a page so they can
participate in contests
• 42% of Fans like a page to get a coupon or discount

13. • Founded in 2006, Twitter's 140-character bite-size
updates have transformed the world's access to real-
time information.
• Its simple interface allows for sharing anything from
breaking news to sports, to great content, to
worldwide politics.
• It helps you tell your own story and find both
opportunities and successes.

14. Key stats and demographics
● 302 million monthly active users on average for March
2015
● 500 tweets sent per day on average for March 2015
● 80% active users are on mobile as of March 31, 2015.
● Approximately 77% of users are outside the US.

15. Strategies and tactics for success
Your success on Twitter depends on your specific goals
• Branding and voice:
– You only have 140 characters to communicate your
thoughts, so every word matters.
• Be interesting
– Every tweet you send should add value in some way.
– A good rule of thumb is to ask yourself why you would
want to see this information if you were a follower.

16. • Responsiveness
– it's essential to respond to your community as
swiftly as possible.
– The platform makes it easy for people to find your
brand, and you're sure to get many customer
service requests that need your immediate
attention.

17. Etiquette tips and guidelines
• Don't spam:
– Be sure to keep your tweets relevant, helpful to
followers, and spam-free.
• Hashtags
– By using #hashtags, you're exposing yourself to a
wider audience.

18. • Scheduling updates:
Scheduling allows you to publish content when your
community's most active.
• Retweet (RT):
RT's a great way to boost your community's members
content, make them feel good, and say "you're
awesome!"
Retweets

19. What can you tweet?
Tweet something sharable
• Tweet with a Photo
Think of the words in the Tweet as a setup and the
photo as the punchline.

20. Keep Your Followers Interested
How can a domain registrar and brokerage service
like Namecheap attract more than 100,000 Twitter
followers?

21. • Stick With It
Coffee Groundz tweets special recipes, promotions, pictures of
fancy coffee beverages and interesting tidbits of online
conversations. Taking the time to show the company’s
personality and build trust has grown Coffee Groundz’ followers
to almost 15,000.

22. • Provide a Balance of Work and Fun
To provide a balance of work and fun, they also post niche-
related jokes, photos and cartoons

23. • Listen to Your Customers
JetBlue uses Twitter as a customer service platform and has a
team in place tomonitor and respond to customer questions,
compliments, and yes, complaints.

24. • There are about 300 million active monthly users
who upload 1.5 billion photos every week.
• It has social layer across many of Google's own
properties

25. Google plus for your business
• Create your business profile on Google plus

26. Why Google plus?
• Anything linked to Google is a must
• Enhanced Search Results
• Expanded Customer Reach
• SEO Optimization

27. • After its humble beginnings in 2005, YouTube has
become more than just a place to watch cat videos.
Eight years later, YouTube has morphed into the world's
second-largest search engine.

28. Key stats and demographics
• YouTube has more than 1 billion users
• 300 hours of video are uploaded to YouTube every
minute
• Mobile devices account for more than 1 billion views
each day
• YouTube reaches more US adults ages 18-34 than any
cable network

29. Following its beta launch in 2010, Pinterest provided
a way for users to simply share and create image
collections for hobbies, style, businesses, and more.
• Pinterest has 20 million monthly active users
• More than 50 million unique visitors per month
• Women are five times as likely as men to use
Pinterest
• Shoppers spend more on their purchases when
referred from Pinterest—roughly twice as much as
referrals from Facebook and Twitter.

31. • Instagram is the most powerful tool for telling a
visual story about your brand.
• Instagram currently has 300 million monthly
active users.
• 75 million of those use Instagram every day.
• There are around 2.5 billion Instagram likes every
day, or 8500 new likes each second.
• 1000 comments are left each second.
• 70% of Instagram users log in at least once a
day. 35% check Instagram multiple times per day.

32. • Use popular hashtags along with your post
Common posts which you could use with your post
#Cool #Happy #picoftheday #nature
#Amazing #Beautiful #Selfie #Bestoftheday
#Instadaily #Happy Nice #Awesome

33. Example of using popular hashtags
This page uses the above photo with a number of other relevant hashtags to get a wider
reach on Instagram

34. Instagram followers
• Once you get a follower on your account, make sure
you follow back.
• Repost your followers post if they post anything
related to your business.
• Make sure you like their pictures when you follow
them.

35. Promote your Instagram page
• Important to give your Instagram page to your new
and existing customers.
• QR code is the simplest and fastest way.
https://scan.me
My Instagram page

36. Embed Instagram photos on your website Instagram page on Facebook
What you could do on Instagram?

37. Show how things work
behind the scenes.
BMW showcases their old cars
to their followers
What you could do on Instagram?

38. THANK YOU
Wish you all the best