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What's Trending Tuesday

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What's Trending Tuesday

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In a Social Media and Marketing class, students are asked to make a presentation on a topic that is relevant to topics covered in class and is trending in today's social media. This assignment is called, Trending Tuesday, and it so happends to be on SlideShare.

In a Social Media and Marketing class, students are asked to make a presentation on a topic that is relevant to topics covered in class and is trending in today's social media. This assignment is called, Trending Tuesday, and it so happends to be on SlideShare.

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What's Trending Tuesday

  1. 1. SlideShare WWW.SLIDESHARE.NET JOSH PETERSEN
  2. 2. SlideShare? What’s that?  Community for sharing presentations  Search for Presentations  Slidecast: People are able to sync MP3 audio with slides to create a webinar.  Webinar is a live meeting that takes place over the web  Zipcast: Web meetings  130 million page views and 60 million monthly visitors
  3. 3. Benefits SlideShare provides  Being able to share presentations to anyone  SlideShare integrated other social media sites  Facebook, Twitter, Pinterest, LinkedIn, Google Plus  Learning management systems integrated  Blackboard, Moodle  Track the views and the number of downloads  SlideShare is moble  View on the go
  4. 4. Limitations  Can’t incorporate videos on the free version of SlideShare  Multiple steps in using Slidecast  Requires creating the audio separately from the presentation  If audio is already in the presentation, SlideShare won’t support it
  5. 5. How to improve your SlideShare  Tip #1: Create a Slideshare template and copy your content into it each time. Keep your slide format the same throughout the presentation. This makes your Slideshare recognizable and easy to understand.  Tip #2: Include a Call-to-Action at the end of your presentation, driving traffic to your blog, landing page, or website. Also include a branded logo within each slide.  Tip #3: Use share icons: Including ‘Send’, ‘Recommend’, ‘+1’, Tweet and ‘Pin-it’ buttons increase the virality of your content by 700%.  Tip #4: Presentation’s title. The title is what makes it searchable. Include words relevant to the subject matter, numbers, words and phrases. Also make sure the title is large enough to see at thumbnail format.
  6. 6. Why and How SlideShare should be used in Marketing pt.1  Number one reason why SlideShare would be beneficial for a business is the fact that 60 Million people visiting the site each month  THAT’S A LOT OF VIEWERS!!!  Business Markets  Main demographic is B2B users who are looking for content for business purposes  Generate Leads by going Pro  Within your presentation add a form so viewers can leave their information  Analytics  Entry-level paid accounts allows you to see WHO is accessing your presentation, see WHERE they are being referred, and WHICH presentations are popular within your target market.
  7. 7. Why and How SlideShare should be used in Marketing pt.2  Subscribe  Users can subscribe to your SlideShare. AKA customers  Connect Socially  LinkedIn allowed users to add presentations into their profiles  Post your presentations on Facebook, Twitter, Pintrest and Google Plus to gain more views and possibly get shared.  Marketing Kit  Put your SlideShare URL on your business card to further provide information about your company
  8. 8. Sources  http://blog.wishpond.com/post/65625848609/how-to-use-slideshare-to-market- your-business  http://www.socialmediaexaminer.com/slideshare-for-your-business/  http://www.slideshare.net

Notas do Editor

  • Community for sharing presentations

    It’s is the best way to share presentation, documents and professional videos.

    Your presentations are public, and can be searched, viewed and even shared by anyone. They can increase brand awareness, expand your market reach, and ultimately drive traffic to your blog or website.


    Search for Presentations

    If there is a topic you want to know more on slideshare makes it easy with more than what your professor hands you.

    Like YouTube, along the side of the site SlideShare gives other presentations that you might be interested in. Allows you to get more than one view point on a topic.
  • Being able to share presentations to anyone
    Student or teachers can upload their presentations where they can comment with each other. Allows for collaboration

    SlideShare integrated other social media sites

    Facebook, Twitter, Pinterest, LinkedIn, Google Plus
    One click away from sharing your presentations to the world

    Track the views and the number of downloads
  • Another note to remember is the use of tages. With the right tag on your presentation, it will attract they type of customers you may be seeking.
  • Number one reason why SlideShare would be beneficial for a business is the fact that 60 Million people visit the site each month.

    That’s a lot of potential eyes on your presentation that could lead to your website.

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