Working with Tech For Obama, Attention Span's founders used a geotargeted social outreach to pinpoint and mobilize large numbers of ardent and influential Obama supporters to get out the vote in closely-contested sections of Virginia and other battleground states during the 2012 election. Our Get-Out-The-Vote initiative generated 4 million social media impressions within a one-hour period. Tools used: Fanatical audience development platform and Thunderclap.it messaging aggregator