Sales & Marketing Alignment: How to Synergize for Success
Block Comms CRM
1. Initial business concept by Josh Mackey Passionate about innovating, communicating, and executing great customer “ Block-Comms” Apartment block CRM An online secure platform that can streamline tenants, building management and staffs communications.
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3. Block-Comms will be a interactive online platform for inter-building communications. It will streamline and simplify the flow of information within medium – high density apartment buildings for owners, tenants, apartment management. Portable device friendly all current and new tenants will be signed up and emailed a log on and password to access their profile and contact information. Business Solution
4. Revenue will be created by local and multi-national business wanting to advertise within our easily targeted demographics. Locals businesses can target the exact apartment blocks they wish to within a certain radius. Multi national businesses can target certain blocks and neighborhoods which their own research shows to have desirable demographics for their brand Business Revenue
5. Package delivery notification Direct building management and maintenance contacts Building facilities, security and safety information Local public transport information and links Government dept information and updates Visitors/contractors log Services and content Blockcomms.com solutions
6. Local recreational and sporting facilities Local restaurant, T/A & home delivery information Local schools, preschool and day cares Advertising for e.g. home content insurance Local businesses, entertainment and services Neighbor hood classifieds Paid content provided by Blockcomms.com solutions
7. Potential revenue Major corporate advertising on Global log in page Local area marketing banner ad’s on specific building pages Local area marketing banner ad’s on emails to tenants Real-estate fee for advertising space to rent or sell Monthly subscription fee from management Possible Revenue streams
8. Note: Communication to and from tenants and building management is saved and a copy is sent to both parties which allows for reference in any future legal matters. Automated inspection, paid, late and increase of rent emails Tenant information and next of kin contact information. Personalized contact capabilities to individual tenant Communicate common area issues, changes and proposals Easy upload of PDF forms for all building applications Services include Building management
9. Services include Coordinate with valet, concierge and door man. Online access to all building application form and permits Easy correspondence to management Tenant laws housing regulations information and links Log expected visitors and contractors at front door Up to date safety and emergency information Local services directory, Tenants
10. Businesses can target key demographics Offer specials to locals only though ‘Buildings Specials’ Businesses can target their local areas Marketing benefits include See views, clicks and prints of adverts. Businesses
13. Lifeat.com Very similar concept but they only target exclusive buildings at present. Revenue comes from a building signing up for the service, which costs a one time fee of US$6000. Having trouble getting tenant participation for reviews, average user is earning over 80k and is collage educated.
14. Buildinglink.com Target market = residential multi-family buildings, worth in aggregate $100 million and up and employing often more than 15 employees.
Editor's Notes
Block-Comms will be a interactive online platform for inter-building communications. It will streamline and simplify the flow of information within medium – high density apartment buildings for owners, tenants, apartment management. It will be aimed at buildings which don’t offer or can’t afford high end building manage software. The site will be streamlined and easy to set up and maintain. Portable device friendly current and new tenants will be signed up and emailed a log in and password to access their profile and contact information. Revenue will be created by all sizes of business local and multi-national wanting to advertise within our easily targeted demographics. Local Target the exact apartment blocks they wish to target within a certain radius. Multi national businesses can target certain blocks and neighborhoods which their own research shows to have desirable demographics