With a nod to Brian Prince who created the base for this presentation, this is the talk that Ben Henderson and I did at A Lap Around PDC in Nashville, TN in 1/2010.

2. Moving Applications to the Cloud Josh Holmes Microsoft @joshholmes Ben Henderson Firefly Logic @ben_henderson

3. We are all excited about the cloud

4. The trick is knowing what your systems need, and how the cloud can help.

5. Not everything has to or can live in the cloud

6. Only move to the cloud that which can benefit

7. The core strategy is ‘hybrid’

8. Take an À la carteapproach

9. We call this Software + Services

10. Take a look at your system portfolio. You have one right?

11. Look for pain or distractions

12. Find Low Hanging Fruit

13. “Packaged” Application Big Pharmaceutical Example Hosted “Packaged” “Packaged” using cloud “Software as a Service” Buy ERP “Too costly to run this myself, but I’ve made too many customizations” CRM Email Build vs. Buy “Home Built” Application Hosted “Home Built” “Home Built” using cloud “Platform as a Service” HR System Molecule Research Build Clinical Trial Hoster Vendor On Premise Cloud

14. “Packaged” Application Big Pharmaceutical Example Hosted “Packaged” “Packaged” using cloud “Software as a Service” Buy ERP CRM “CRM and Email are commodity services – They have no customizations, and it’s cheaper for someone else to run these” Email Build vs. Buy “Home Built” Application Hosted “Home Built” “Home Built” using cloud “Platform as a Service” HR System Molecule Research Build Clinical Trial Hoster Vendor On Premise Cloud

15. Big Pharmaceutical Example “Packaged” Application Hosted “Packaged” “Packaged” using cloud “Software as a Service” Buy ERP CRM Email Build vs. Buy “Home Built” Application Hosted “Home Built” “Home Built” using cloud “Platform as a Service” “I can’t afford to maintain this old HR application written in VB4 – it’s driving me mad!” HR System “…but due to regulatory issues, I cannot store my HR data off-premise” Molecule Research Build Clinical Trial Hoster Vendor On Premise Cloud

16. “Packaged” Application Big Pharmaceutical Example Hosted “Packaged” “Packaged” using cloud “Software as a Service” Buy ERP CRM Email HR System Build vs. Buy “Home Built” Application Hosted “Home Built” “Home Built” using cloud “Platform as a Service” “I wish I had access to cheaper compute and storage when I need it” Molecule Research Build Clinical Trial Hoster Vendor On Premise Cloud

17. “Packaged” Application Big Pharmaceutical Example Hosted “Packaged” “Packaged” using cloud “Software as a Service” Buy ERP CRM Email HR System Build vs. Buy “Home Built” Application Hosted “Home Built” “Home Built” using cloud “Platform as a Service” Molecule Research Build “THIS is where I want to spend my IT resources – I’m going to double down on this application!” Clinical Trial Hoster Vendor On Premise Cloud

18. Only 2 reasons to use the cloud

20. Current staff costs

21. Cooling/power/space

22. Migration costs

23. LicensingAzureROI.CloudApp.net

24. Enter FixItPlz.net Outside Internal Web Server HTTP SQL Server Web App SMTP Order Processing System Images

25. DayOldSushiOnline.com – Present Day Outside Field Entry DMZ Portal Portal Portal Portal Portal Portal Portal Portal Internal Shipping Inventory Accounting

26. Three paths to choose from…

27. Common scenarios

28. Dynamic scale / reduce costs

29. Disposable computing

30. Enter Cloud FixItPlz.net Public Cloud Azure Cloud On-Premises SQL Azure LB Queue Storage HTTP Order Processing Web Role Worker Role Service Bus Blob Storage SMTP

31. Load shunting Cloud server server db replica server server server server server server On-premises db BE server DNS server server server server BE server

32. Startups & POCs Load Forecast Allocated IT capacities No “under-supply“ IT CAPACITY Reduction of “over-supply“ Possible reduction of IT-capacities in case of reduced load Reduction of initial investments ActualLoad Time

33. Data in Motion Cloud Queue SQL Azure On-premises db FAIL! 1011011101110111 1011011101110111 System Msg 1 Msg 2 Msg3

34. Mass storage Cloud Azure Blobs On-premises Doc/Img/JS Bandwidth db HTML Bandwidth Application

36. Reengineer data tier

37. Improve scaling and HA optionsCustomizations Customizations Fixed Schema AzureStorage Application p1 p2 p3 Customizations 1 2 n

38. Common roadblocks

39. Security Concerns

40. Legacy Limitations

41. Regulatory & Certification

42. Local hardware integration

43. When moving pieces to the cloud, you need to leverage services.

44. Decompose your systems into pieces. This leads to flexibility.

45. How do things connect? Plan on service facades. Cloud App Accounting Service Accounting

46. Consider a Service Bus

47. Design for scale. It leads to *-ability.

49. Decouple. Decouple. Decouple.

51. SQL Azure

53. DayOldSushiOnline.com – Future Day Vendors Cloud Product Img New Order Q Inventory Svc Shipping Svc Data Crunch Customers Portal Custom DB Field Entry .NET Service Bus STS Internal Accounting Svc Accounting Shipping

54. Moving Applications to the Cloud Josh Holmes Microsoft @joshholmes Ben Henderson Firefly Logic @ben_henderson