1. InsightMarket
This confidential presentation has been prepared for those wishing to establish a business relationship with
InsightMarket.com. By attending and participating in this presentation, you agree not to reproduce it in whole
or in part, not to use it for any other purpose, and not to disclose any of the content of this presentation to third
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does not in any way constitute an offer to sell or a solicitation of any offer to buy any security.
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2. WannaBet.com Summary
i Large growing market
i Unique and valuable approach to
capture share
i Tremendous value creation opportunity
i Right core team
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3. Traditional Gambling Market
The traditional gambling business is an enormous global
industry.
$1.4T $160B $15B
Worldwide
Lottery
Event
Wagering
Casino
Markets
Legal Via
Internet
Turnover Revenue by
Gambling Type
Event
Wagering
100%
80%
60%
40%
20%
0%
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4. Internet Gambling - Revenue Projections
Explosive growth in online gambling and a shift to event
wagering will drive a $2.3B legal market by 2002.
$0.7B
1998 Online
Gaming
$9.0B
2002 Online
Gaming
10
Worldwide Internet
Gambling Revenues
8
6
4
2
0
$160B $9B $4.5B
Casino
&
Lottery
Event
Wagering
Casino
&
Lottery
Event
Wagering
Traditional
Gambling
2002 Online
Gaming
* Source: Average of estimates from Deutschbank, DataMonitor, and Cummings Associates
Not
Legal
(or
Gray
Area)
Legal
Event
Wagering
($2.3B)
2002 Online
Event
Wagering
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5. wannaBet Approach
WB will merge internet & person-to-person betting —
providing a community-based betting marketplace.
wannaBet
1
• Feed data for
games, players,
stats into system
• Build list of “one-click”
bets
2
• Validate acct.
balance -
• Post bet to
inventory
3
• Validate acct
balance
• Match bet and drop
from inventory
(Take 2.5% Fee)
4
• Enable chat
and other
community
tools before &
during event
5
• Enter results
data, decide
winner, update
accounts
(1A) Bet Creators
(2A) Bet Takers
wannaBet?
Review options,
initiate bet
Sure!!!!
Review options,
take bet
(4A) All Bettors
Cybertrash talk
— have fun
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6. Inventory
Bettors will have the widest inventory of options at
wannaBet.com.
Sports Movies, Music,
& Other Entertainment Other
Bets Available
Today:
i Professional sports
i College sports
i Horse Racing
i Almost nothing i Almost nothing
New Potential
Betting
Communities &
Options:
i National Sports
- draft picks
- individual
performances
- pool betting
i Local Sports
i Niche Sports
- X Games
- Quokka
- Strongest Man
i Movies
- Cannes, Oscars,
Sundance, MTV,
VH1 awards
- box office records
i Music
- Billboard top 10
- Grammy Awards
i Television
- Game Shows
- Soap Operas
i Politics
- elections
- invasions
- public opinon polls
i Legal
- trials / hearings
i Financial
- market closing
i Other
- Royal family
- Shark attacks
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7. Viral Marketing
Viral marketing will reduce barriers and create
incentives for trial.
Bet Creator Bet Taker
i I get $20 free bet!
i I can offer free bet
to my friend (or
group of friends)
i This will be fun!!
i I get free $20 bet
i Must be legit—
endorsed by friend
i This will be fun!!
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8. Free Press
wannaBet will generate tremendous customer awareness
through free press.
So, you think Blair doesn’t have a shot in next week’s
elections? Wanna bet?
A new Internet site that just came on-line this month
will allow you to do just that. Wannabet.com aims to
turn wagering on its head by providing a marketplace
for punters to place wagers with each other -- not the
house -- on just about anything.
What are people looking to bet on today? There’s all
the regular football bets, of course. But do you think
Fergie’s child will be a boy? Here’s your chance to
put £10 on it.
Wannabet is not an offshoot of Britain’s betting shops,
but instead comes from San Francisco. A team of
young Internet entrepreneurs have teamed up with the
same VCs who brought us other well-regarded net
institutions.
The founders even have a patent in the U.S. on the
Audacious bets become a
perpetual sidebar for the
mainstream and tabloid press
i Pick the winners in
elections
i Predict court rulings
i Royal family shenanigans
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9. Communities
Through person-to-person wagering, bettors become part of
a community and can interact and compete with other
members.
Fullback
Communities Will Develop
i Marketplace is a natural
gathering place
i Trash talking in chat rooms
taken one step further
- “Put your money where
your mouth is!”
wannaBet Will Benefit
i Sticky traffic (like eBay -
advertising $ potential)
i Barriers to switching
i Increased share of
gambling spend
wannaBet
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10. Business Model Summary
The wannaBet model powerfully combines commerce,
community and content.
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11. Competition
Numerous competitors exist, but none has adopted our
approach.
Traditional Gambling
Players Moving Online Internet Communities
Examples: i Ladbrokes, William
Hill, Kerry Packer,
Harrah’s
Start-up Internet
Gambling Sites
i YouBet!,
Galaxyworld,
BlueSq, (150+
companies)
Issues: i Low innovation
i Low innovation
i Low technology
and internet
competence
i eBay, Yahoo ,
FreeServe
i Sportsline, Football
365
i Portals highly
conflicted
i Sports sites are
content focused
but a potential
threat
i Limited technology
and internet
competence
i Low-road approach
i First-mover advantage will give 12-18 month head start
i Network effects will create enormous barriers to
competition
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12. Revenue Potential
Three major revenue sources will drive wannaBet’s top-line
growth.
Sources of Revenue Expected Case Revenues
$2M
$21M
$101M
Year 1 Year 3 Year 5
$125M
$100M
$75M
$50M
$25M
$0M
High Case $42M
Low Case
i Commission on bets
i Interest income on
balances
i Advertising/partnership
revenue
$5M $200M
$1M $9M $49M
Assumptions: 3.5% internet penetration; 2.5%
commission; $33 wagered per month; account
balance ($50); advertising revenue $7.50 / year
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13. wannaBet Core Team
Background Education
Vince
Monical
Bain & Company
i Led pioneering JV between Bain and venture capital firm—assessed potential of 800+ ecommerce
companies
i Led 8 due diligence efforts and 2 strategic plans for Internet companies
Andersen Consulting - successful IT implementation efforts across 8 industries
i MBA, Wharton
i BS, University of Illinois
Josh
Hannah
Business
Development
VP
Engineering
Bain & Company
i Led deal generation initiatives for Bain & Co. in e-commerce and buyouts
i Implemented turnaround strategy for $800M enterprise software company
Globex International (International start-up)
i Founding employee of an international investment and trading company startup
DoubleClick UK
i Regional Vice President for leading UK web advertising company
i Responsible for initiating and negotiating partnerships with numerous leading UK web companies
Andersen Consulting
i 8 years experience managing mission critical applications development
i Founding member of Andersen’s internet/ecommerce practice area in 1996
i MBA, Stanford
i BA, Berkeley
i MBA, Harvard
i BS in CS from CSU
CTO Sapient
i Founder, Vice President of eBusiness Group. Extensive startup, web project management experience.
i Founded West Coast office and grew to 70 people
i MA in CS from MIT
i BA in CS from MIT
Mark Peters Bain & Company i BS - Engineering,
Stanford
Director Web
Development
Trilogy Software i BS - Engineering, CS -
Stanford
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14. wannaBet Advisors
WannaBet is in the process of assembling a team of top-tier
advisors with internet, media, betting and UK market
experience.
Ron Zeghibe CEO, Maiden Outdoor (UK)
Nigel Drummond CEO, Virtual Internet (UK)
Geoffrey Cullinan Vice President, Bain & Company (London); ex-CEO, Hamleys
Jesse Rogers Director, Bain & Company (San Francisco)
Mike Odell Acting COO and VP Sports, Sapient
Tony Coles Partner - Gaming Law; Jeffrey, Green, Russell (UK)
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investor
