Downloadable Template for Use in the Learning by Coaching Assignment for the Marketing Management Class of Prof. Bong De Ungria

1. Downloadable Template
for Output 2
For Top 5 Learning Questions
Assignment
For use in the Marketing Management Class of
Prof. Remigio Joseph De Ungria

2. Pls. follow these guidelines
1. Use this powerpoint template.
2. Change bottom logo to your website.
3. Save in Dropbox folder using the filename format
described in the guide.
4. Upload in your blog. Email to
vcoach.serves@gmail.com
5. Follow this 4 component sequence for each of the
top 5 questions: (Question, Original Concept Slide,
Modified Concept Slide, Answer)
*** For this presentation, the original concept slide was not
included due to avoid copyright infringement.
2

3. TOP 5 Learning Questions for
(Chapter Topic and # that you file
Pls. name your
were assigned) As C Ch xx Title Your
Last Name.
Example:
Student Name C Ch1 Marketing in 21st
Date Century De Ungria
A Downloadable Template
For use for the Assignment in Marketing Management

4. TOP 5 Learning Questions for
Ch 1 Marketing in the 21st Century
Bong De Ungria
Feb. 2013

5. Sample submission
Question, Concept,
Concept Explanation,
Answer Series
For Chapter 1
Marketing in the 21st century
5

6. 1. Which of the 4 P’s does
“inventory” or having item on
stock belong to?
A. Price
B. Product Can be improved
C. Place by fixing font
size of question.
D. Packaging
See next slide
E. Promotion
For better format
6

7. Question
1. Which of the 4 P’s does “inventory”
or having item on stock belong to?
A. Price
B. Product
C. Place
D. Packaging
E. Promotion
7

8. Question
1. Which of the 4 P’s does “inventory”
or having item on stock belong to?
A. Price
B. Product
C. Place
D. Packaging Note that this
E. Promotion Is a good question
Since all choices
Are almost equally
Probable answers.
8

9. Concept
Marketing Mix 4 P’s mean
more!
9

10. Concept
Marketing Mix 4 P’s mean
more!
Remove this This is a slide in
Section headings. Kotler handouts
Used here only to Distributed in class.
Guide. Note follow
Power presentation
Principles.
Note use of yellow
For clarity.
10

11. “PLACE” refers to everything
related to making product
available to consumer.
 How?
 Where?
 Which?
Product from factory to consumer’s point of use!
Explanation of Concept
11

12. Answer
1. Which of the 4 P’s does “inventory”
or having item on stock belong to?
A. Price
B. Product
C. Place
D. Packaging
E. Promotion
12

13. 2. Marketing is meeting ___
profitably. (use AGSB class definition not Kotler’s)
A. Needs
B. Wants
C. Demands
D. Needs, Wants or Demands
E. Stated and Unstated Needs Create 2 Fill in
the Blank
questions like
this one
13

14. Maslow’s Hierarchy of Needs
Self-
Actualization
Needs
Esteem Needs
(Recognition,
Status)
Social Needs (sense of
belonging, love)
Safety Needs (security, protection)
Physiological needs (food, water, shelter)
14

15. Marketing is about satisfying
demands!
Needs= basic requirements;
feel deprived without it
Wants= preferred answer to a
need
Demands= wants +
purchase capability

16. The easiest N-W-D is food.
Need Basic necessity Food
Feel deprived if this is
absent
Want Given choices, this is Chicken,
what you prefer Burger, Steak
dinner
Demand A want that is supported Only burger
by a decision and is within my
capacity to buy budget!

17. 2. Marketing is meeting ___
profitably. (use AGSB class definition not Kotler’s)
A. Needs
B. Wants
C. Demands
D. Needs, Wants or Demands
E. Stated and Unstated Needs
17

18. 3. Which of the following is
true?
A. Direct marketing is a form of mass communication
B. Word of mouth is 1 of 8 modes of communication
C. Advertising is a personal communication method
D. Sales promotion is equally important for consumer
and industrial goods
E. Public Relations targets an immediate product sale.
Create 2 questions
using “Which is
true’ or “Which is
false’ format
18

19. IMC : Choose & mix 8
modes of communication
Mass Personal
1. Sales Promotion 1. Direct Marketing
2. Advertising 2. Interactive Marketing
3. Public Relations 3. Personal Selling
4. Events and 4. Word of Mouth
Experiences

20. PR & Sales Promo differ on
timing of sale.
Public Relations Sales Promotion
Building good corporate Degree of effectivity or
and brand image and emphasis depends on
goodwill with little or no whether product is a
impact on product sale consumer or industrial
good or service. Aim is to
have an immediate sale!

21. 3. Which of the following is
true?
A. Direct marketing is a form of mass communication
B. Word of mouth is 1 of 8 modes of communication
C. Advertising is a personal communication method
D. Sales promotion is equally important for consumer
and industrial goods
E. Public Relations targets an immediate product sale.
21

22. Downloadable Template
For Top 5 Learning Questions
Assignment
For use in the Marketing Management Class of
Prof. Remigio Joseph De Ungria