Free, downloadable template for use in the World's Most Important Brand Launch Assignment

1. The World’s Most
Important Brand has
YOUR Name on it
Downloadable
Template for
Personal Brand Launch
vCOACH Bong De Ungria

2. Professor’s Note
This Personal Brand Launch marketing exercise reinforces
the awareness that students are really brands that need
to be remembered using images and actions that are
typically used in real-life commercials.
This downloadable template assists students to create
their own personal, high performance brands.
For the complete lecture & template, click on:
http://www.josephdeungria.com/2011/03/worlds-most-important-brand-has-your.html
Prof. Bong De Ungria, March 2011

3. vCOACH
Bong De Ungria,
Ateneo
Personal Brand Launch
March 2011

4. This is a V!
But what type is it?

5. This is a GRAY- V!
Gray - V
Gravy

6. V has Cats coming out of gravy
(Vcats for Vcoach)
Cats
Gray - V
Gravy

7. Cats catch a Bone (Bong)
Bone
Cats
Gray - V
Gravy

8. Eagle comes down from
hill and snatches the bone
Bone
Cats Eagle
Gray - V
Gravy

9. Eagle Un-grays (removes the gray) the
V, Makes it an A and stamps the brand
(photo) over the gravy
Bone
Cats Eagle
Gray - V
Brand over
Gravy

10. 5 Required elements needed
here in a unique story!
2Bone= Bong (nickname)
Gray 4 Eagle=
V-Cats= Ateneo
1Vcoach (work)
(1-word
descriptor)
3 Un-gray A =
De Ungria
(familyname)
5 Recent
Photo

11. V Cats Bone the Un-grey A- Eagle
V Coach Bong De Ungria, Ateneo

12. HOW this Marketing
Exercise is scored
vCOACH Bong De Ungria, Ateneo

13. Earn the highest grade of 4.0 by
developing a visual story that
contains 5 elements
1. 1 word descriptor = 1 point (vCOACH)
2. Nickname = 0.5 point (Bong)
3. Family name = 0.5 point (De Ungria)
4. Your recent photo= 0.5 point
5. Work = 0.5 point (Ateneo)
6. Memorable, visual story that ties descriptor,
nickname, family name, photo and work
together = 1 point

14. Tips: Avoid this…
 Personalities or proper nouns like
people, places, – (everyone knows
Hitler, but not everyone will know Gen.
Rommel)
 Pictures (better use clipart)
 Normal story-telling (will not stand-out)

15. Tips: Do this…
 Sounds like (example: Bone for Bong)
 Partial representation (example: Un-gray or Un-gray
for De Ungria)
 Select positive, relevant descriptors/ differentiators
like vcoach (not common:“friendly” or “hardworking”)
 Use multiple slides to build; animation does not work
in slideshare.
 Submit on-line time 3 times
(embed in blog, post link at Facebook,
email to vcoach.serves @gmail.com)

16. Tip: Do This!
Use red headlines on series of slides to
narrate a memorable story…

17. Tip: Do This!
Accompany clipart with
text

18. Tip: Do This!
Make 2 summary slides
showing 5 elements

19. The World’s Most
Important Brand has
YOUR Name on it
Downloadable
Template for
Personal Brand Launch
vCOACH Bong De Ungria