An introduction and overview of Web Analytics, touching on SEO & PPC, presented at the Getaway Travel Blog Conference 2012 in Cape Town, South Africa.

1. Where do they come from,
where do they go?...
…or Web Analytics
(& a bit of Wordpress, SEO & PPC)
@josephclawrence

2. What we’ll look at

3. • Intro. The Bird’s Eye View.
• Why Bother?
• Web Analytics 101
• Who are they?
• Where do they come from?
• What do they do?
• Heat Mapping & Visualisations
• Wordpress

4. Intro. "
The bird’s eye view."

5. A Visitor (unique)

6. A Pageview

7. A Visit

8. Bounce Rate

9. Time On Site

10. Why bother?"

11. Know your audience.

13. ‘If you can measure it,
you can manage it’
- somebody lame (not me)

14. Cash."

15. Web Analytics 101."

16. Who are they?"

17. Where do they come from?"

18. Language."

19. Technology."

20. The source."

21. Search."

24. Campaigns."

25. Social."

29. What "
do they do?"

30. Content."

31. Conversions."

32. Goals."

33. Events."

34. Heat maps"
& data visualisation."

35. h/p://www.crazyegg.com

37. h/p://flow.mixpanel.com

38. h/p://flow.mixpanel.com

39. h/p://flow.mixpanel.com

40. • Logged in users
• Author name
• Single category
• All categories
• Tags
• Publication year
h/p://wordpress.org/extend/plugins/google-­‐analy>cs-­‐for-­‐wordpress/

41. h/p://wordpress.org/extend/plugins/google-­‐analy>cs-­‐dashboard/

42. h/p://wordpress.org/extend/plugins/google-­‐analy>cs-­‐dashboard/

44. Finito!
joe@clickshape.com
@josephclawrence
…Questions?