Answering the question... How smart is your Smartphone? No... but really. How smart is it? As smart as the applications? As smart as the user? As smart as the designers? Or does it depend on something else?

1. How smart is your Smartphone?

2. As smart as Steve Jobs…

3. As smart as an application developer…

4. As smart as an end user…

5. Okay, let me ask you another question…

6. …why do you pay for a $martphone?

8. What do you call a field worker with a Smartphone and no back end integration?

9. Lonely.

10. Lonely. (+ inefficient + unproductive).

11. What do you call a Smartphone in a field worker’s hand with no back end integration?

12. …a toy.

13. Let’s look at what makes a Smartphone

14. 5 things make up Smartphones 2 OPERATING SYSTEM 3 1 HARDWARE NETWORK 4 5 APPLICATIONS END USER

15. …but there is something missing

16. Back end integration

17. 5 + 1things make Smartphones smart 1 2 4 + = BACK END INTEGRATION Smart phone 3 5

18. A Smartphone can be smartor not (

19. A Smartphone can be smartor not . . (

20. It is NOT about the Smartphone.

21. It is about you.

22. It is about you. Soluteohelps Smartphones be smarter!

23. It is about you.

24. A few companies using smart Smartphones = Soluteo customers

25. Now we return to the beginning…

26. How smart is yourSmartphone?

27. it depends…

28. A Smartphone can be smartor not . . (

29. Brought to you by… SigisbertRatier President & Founder www.soluteo.com In cooperation with… Jose H. Colucci Principal Mobile Strategy Blog

30. Credits Slide 2 - Steve Jobs 2011 by CharisTsevis Slide 3 – iBeer App by Hottrix Slide 4 – Hold On App by IMAK Creations Slide 9 & 10 – Attention Tree!by Philip Klinger Slide 12 – Lego iPhone unveiling by ntr23 Slide 15 - Mobile Office by JesperDeleuran Slide 22 – Microsoft Clipart