web2.0 Trends Updated
December 2007
Jo, SanKu
KT
(KoreaTrendsetter)

$15 Billion
3 Year

Shoe Shift

$175

XoWeb
Everything
over
Web
JoSanKu

web2.0
Version
2007

Mobile
is Web
Shift: Voice to Web
Browsing Market Share (Mobile Area)
Iphone with 0.09% for 1.4 M Sold
Window CE with 0.06% for 20 M Sold
Symbian with 0.01% for Several Hundred M Sold

Cult

30 companies (+Verison wireless?)
Accelerate innovation in mobile
Offer consumers a richer, less
expensive, and better mobile
experience
The first complete, open, and free
mobile platform, Open Mobile OS

CallFreq
An Android Application

Gphone?

web2.0 + Wibro = Mobile Web2.0
Bridging Web and Life(Offline)
Search
People Tech
+
web2.0
Enjoy web
Business
anywhere in
Broadband
Seoul Korea
(upto 4M at
your hand)

Personalization
For Empowered You
Information Finds You

Personalization

Personalization
(webwag.com)

Personalization

Personalization
268%

Social Web
Participatory
Communicatory
Interactive

Why Social Value Matters?
“I trust:”
Recommendations from friends/family
Consumer opinions posted online
Requested email updates
Ads in newspapers
Ads on TV
Ads on radio
Ads in magazines
Branded Web sites
Search engine ads
Web banner ads
Ads on mobile phones
0% 20% 40% 60% 80% 100%

josanku

Paradigm Shift
Service/Data to People(Me, SNS)
Web to Social Web
Close to Open
Heavy to Light
Revenue to Love
Business
Services
(Tool)
Me
Portal
Multiple
Social Graphs
Widget
Private
2007 josanku

Social Graph
Open Application
Social Ads Network
Beacon

Facebook Social Ads
Leverage the power of Facebook News Feed by
serving relevant stories about friends engaging with
your business.
Your businesses to become part of people's
daily conversations
Display friends’ activity(Facebook or your
sites by beacon) related to your business
(Fan, Buy, Subsribe)
Words-of-mouth viral social marketing

Facebook Social Ads
Social Ads Network vs. Google
Adsense
Target ads on any web site
based on 50M users’ personal
information and their activity
or interest (collected by
Beacon)
MS’s investment of $240M
Advertising is communication
Word-of-mouth viral marketing

Facebook Beacon
Enable your customers to share the actions they
take on your website with their Facebook friends
Add 3 lines of code and reach millions of users
Promote your business in an organic, social way
Enable effortless sharing while protecting user privacy

Online Video

20K Shows 400 Chs

Virtual World
Metaverse
Metanomics
MetaEgo
Extended Reality

Open
Browser: Firefox
Source
Most Promising for Web 2008:
Open Source Movement
- ReadWriteWeb
Open SNS: F8, OpenSocial
Open Mobile OS: Android
Microformats
Search
Open Authentication
OpenID
OpenAds

Open Application Platform
Facebook F8, OpenSocial, Netvibes

Open
Social

Global Open Ecosystem
Bring the Vitality of Innovation to Korea
Naver as our Partner
Web Market Size in Korea
+70% +30%
… …
…
… …

Attention Economy
Exchange Attention with Services
Attention
Market Attention Services
and Contents
Place
News
Attraction
Entertainment
Personalized
Search
Services
Very Relevant Shopping
User
Advertisers

Your Attention Please: How to
Appeal to Today's Distracted,
Disinterested, Disengaged, Dis
enchanted, and Busy Consumer
(Paperback)
The Attention Economy:
Understanding the New
Currency of Business

Attention to Attraction

Semantic Web
The Smart Data Web
Ontology
RDF
Resource Description Framework

Semantic Web
The Data Web
• More smart and intelligent web
• Smart Data, Open Data
– The core is to create the meta data describing dat
a, which will enable computers to process the mean
ing of things.
– analyze all the data on the Web – the content, links
, and transactions between people and computers
• Machines talking to machines
• RDF and WOL
• Web 3.0 ?

Semantic Web2.0

Semantic Web

Mashup
Programmable Web

Web(CP), Portal, Mashup(Programmable)

DIY Apps, DIY Business

Mashup Aggregator

Widget

Widget

Widget Effect
Widget Economy
Publishing2.0
Microcontent

Mobile Widget

Widget Design

Everything as a Service
X aaS
Everything on Demand (XoD)
Utility Computing
Software, Application, Platform, Hardware
Data, Business

Identity2.0
CardSpace
OpenID
Google Profile

Year of RSS
HTTP RSS
Service to User
User to Service

Only 20 domains capture a whopping 39% of all our time spent online.
Only 2.1% of our time is spent on Google.com
MySpace (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo
holds a significant lead over Google+YouTube.com, MSN+Live.com and
AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint) The
presence of Adultfriendfinder.com on this list is surprising, but hey, everyone
needs a friend, or two!

Trust & Reputation
Rich Internet Apps
Interneted NationsNew Economy
Ecosystem
Global Government
Open Identity Enterprise2.0
Social Media
X 2.0 Naked Society
Social Computing
Internet Singularity
Social Capital
CPA
Advertising as Content
Openity
Bit to Atom
Open Source X Mindshare

Big Picture

2008 Web Predictions Worldwide
1. Semantic Apps will become reality: Hakia, Powerset, Twine and Freebase
2. Widget will prevail. Me Portal(Personalization). Widget Economy
3. Web services, utility computing, web OS, web office: MS, Google, Amazon,
Salesforce, Zoho, Thinkfree
4. Attention market place as real business
5. Mobile web and mobile SNS:
6. Rich Internet Applications: Google Gears, AIR, Silverlight
7. Online Video. Broadcasting.
8. Local Service and Community: Yelp, Topix
9. New advertising model: CPA, Video Ads, User Generated Ads
10. Long tail will be more fat to become body with more people participation
11. Vertical Social Network
12. Social Network grows to be Social Web
13. Social power in all applications: social shopping, social search, social ads
14. Power shift from Content/Data to People: more user centric applications

2008 Web Predictions Worldwide
15. Mashup, Programmable web, Micro contents, DIY service
16. Open application platform will be common bringing more innovative services. New
ecosystem enabler
17. Trust and reputation platform as another web ecosystem enabler
18. Identity is big thing: OpenID, MS Cardspace, Google profile
19. Virtual World (Metaverse) turns to Real World. More vertical Virtual World
services.
20. More open source applications and activities
21. More vertical search engines: People, Local, Video, Health, Mobile
22. MS’s big step to web world with a big change or event.
23. Innovative services from outside Silicon Valley
24. MS+Yahoo+Facebook vs. Google+Amazon or eBay + Skype + Myspace
25. Twitter, Facebook, Google, netvibes, blinkx, powerset, thepudding, meebo, wikia,
joost, youtube, apple, second life, bittorrent
26. Android, Gphone, Social Search, Video Search, Kindle, Knol, iphone 2, Apple TV,
OLPC
27. More Web2.0’s impact on ordinary life and business. More companies will adopt
web2.0 (enterprise2.0)

2008 Web Predictions Korea
1. Gloomy with less innovation and very little innvestment
2. Naver’s decline in traffic although getting more market share
3. Daum as a leading web2.0 company in Korea
4. Google’s catch-up in search and ad market
5. SKT’s focus on web: mobile SNS, mobile search, virtual world
6. KT’s move for web2.0
7. A big SNS player. Lots of SNS
8. Online Video service.
9. Start of IPTV era
10. Mobile web
11. Wibro will be hot
12. Widget player
13. Web2.0 as hot public issue
14. More Korean versions of web2.0 services
15. Wizard, me2day, nplugs, allblog, springnote, olaworks

Credit
Richard MacManus
10 Future Web Trends
to look out for over the next 10 years
(September5, 2007)
Dion HinchCliffe
Web

I Don’t Know Enything
I Browse Web Therefore I Am

You
4
KT LOVEs You
is
KT’s
Edge