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Base: Blockchain and Sharing Economy at Ethereum Seoul Meetup Conference

Base: Blockchain and Sharing Economy at Ethereum Seoul Meetup Conference

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Base: Blockchain and Sharing Economy at Ethereum Seoul Meetup Conference

  1. 1. 1 ㄷ ㄷ ㄷ ㄷ ㄷ ㄷ ㄷ ㄷ ㄷ ㄷ ㄷ ㄷ ㄷ ㄷ B A S E Blockchain And Sharing Economy September 8, 2018 @josanku
  2. 2. 4th Industrial Revolution Internet 2000 2030 Of Information 2018 Sharing Economy Empowered People Blockchain (Internet of Value) 2
  3. 3. Internet 2000 2030 Of Information 2018 ! Blockchain, Internet of Value 3
  4. 4. 2018 Challenges 2022 Quantum Jump BASE, Springboard for Quantum Jump 4
  5. 5. XBlockchain Sharing Economy Decentralized Autonomous Sharing Economy 5
  6. 6. Web2.0 Power to the People Participation, Open, Share 2006 6
  7. 7. 7 Web2.0? Power to the Few Platforms 2018 Them. Yes, you. But, they own you. Welcome to their world. They. 7
  8. 8. Internet? http://dailypostworld.com/happens-internet-every-1-minute/ 8
  9. 9. Facebook, Google, Amazon, Apple…. https://www.facebook.com/595627363/posts/10155274241412364 https://youtu.be/aPVmd7SyKfQ They own and control you. They control the Internet. Monopoly. No competition. Bad Economy, Shrinking Economy: ‘Winner takes all’economy Data Ownership and Governance Accountability: PRISM, no transparency Dependency: What if Google downs? Security & Privacy 9
  10. 10. Them.You. 10 Web3.0 Power to the People Participation, Open, Share 2028? Blockchain Yes, you. You control the Information and Value Age. Welcome to your world AGAIN. Internet of Value 10
  11. 11. Evolution of the Internet web1.0 web2.0 2005~2017 web3.0 Platform + + 11
  12. 12. YOUniverse 12
  13. 13. 13
  14. 14. 1. Decentralization Centralized Decentralized 14
  15. 15. 2. Peer Trust: Trustless Institutional Trust Platform Trust Peer Trust Centralized Decentralized 15
  16. 16. 3. Tokenization: Token, Programmable Money of Any Value https://www.youtube.com/watch?v=n_dkFS8LBtk https://youtu.be/XatEoU36U-o Based on the secure and trusted nature of blockchain Quantify any form of valued resource, or Convert the real world asset to the programable asset. Create a trusted record of value without the centralized institutions. Programmable 16
  17. 17. Explosive Growth of Value (Economy) Money Property Right & Data Environmental Capital Social Activity Tokenization Token Economy n X n 17
  18. 18. 4. Token Economy Democratization: Investment and initiation Lower costs: Transaction and operation Disintermediation: Peer to peer interaction Global: Borderless New Value: Through tokenization of any value ICO: New way of funding Better Motivation: Incentive Community Ownership: Token holders=owners Economy Explosion: Any value = Token Trustless Token Economy 18
  19. 19. Token Economy: ICO, New Way of Innovation https://youtu.be/XatEoU36U-o VC Funding: Silicon Valley ICO: World Wide 19
  20. 20. Fundraising Types and Features Initial Coin Offerings – A Paradigm Shift in Funding Disruptive Innovation - Nikolaus Lipusch https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3148181 Global and Fast 20
  21. 21. 21 Token Economy
  22. 22. 5. Smart Contracts: Programmable Contracts Programmable Society Replace Intermediator Efficient Transparency & Trust Evolution 22
  23. 23. 6. DAO: Decentralized Autonomous Organization https://www.coindesk.com/succeed-as-decentralized-autonomous-organization/ 23
  24. 24. 1971 24 Blockchain, Internet of Value 2008.11 ‘Bitcoin: A Peer-to-Peer Electronic Cash System’, a white paper by Satoshi Nakamoto  2009. 1 The first open source bitcoin client and genesis block 2010 Two pizzas for 10,000 BTC ($117M in January 21, 2018) through bitcoin talk forum (1,250억원) 2015.7 Etherieum, Blockchain platform, went live. 2017.3 Value of 1 BTC > 1 ounce of gold 2017.8 Two ICO unicorns: OMG token and Qtum Internet Blockchain 39years ‘QWERTYUIOP’ Internet of Information 1971 The first message by Ray Tomlinson ‘QWERTYUIOP’ 1973 Internet by Vint Cerf and Robert Elliot Kahn 1982 Email as a common noun 1983 TCP/IP standard 1991 HTTP by Berners Lee 1993 Mosaic web browser 1994 Netscape, Amazon 1998 Google 2004 Facebook 2010 Uber, Airbnb 39years 24
  25. 25. Blockchain and Sharing Economy Blockchain Sharing Economy 25
  26. 26. 26Jeremy Rifkin Sharing Economy Capitalism 26
  27. 27. Sharing Economy Started as Sharing the Underutilized Resources SHARE Internet, SNS, Technologies I NEED I HAVE 27
  28. 28. Sharing Economy: Peer to Peer Economy of/for/by the People Companies People 28
  29. 29. Explosive Growth of Sharing Economy 32 Unicorns, $231 Billion by 2018 On-Demand Jobs: Big Number and High Growth http://www.kpcb.com/internet-trendsCB Insights October 2016 29
  30. 30. Sharing Economy Paradox and Platform Cooperativism Monopoly, Big Middleman Commission Fee Social & Legal Conflict Trust & Privacy 30
  31. 31. 31 Autonomous Token Economy Decentralized Trust Cooperativism Any Value Peer Blockchain And Sharing Economy 31 Perfect Match Functionally & Philosophically 31
  32. 32. Sharing Economy: Peer Value Exchainge Over the Blockchain Blockchain = Sharing Economy Engine 32 Perfect Match Functionally & Philosophically
  33. 33. Decentralized Autonomous Sharing Economy Platform Cooperativism Owned by People 33 Owned by Platform
  34. 34. BASE Advantages: Win Win Win Trust X Transparent X Autonomous X Efficiency Customers Commission fee free & reward Variety of sharing services Trust & transparent Personalization and discovery Privacy protection Micropreneurs & Sharing Startups Easy to engage in sharing More revenue and no commission fee Flexible work with employment benefits Privacy protection Society Platform cooperativism Job creation Community, Environment, Sustainability Social innovation 34
  35. 35. 35 Blockchain Trustless Decentralized Autonomous Sharing Economy http://www.intelligenthq.com/blockchain/sharing-economy-blockchain-iot-the-new-electricity-risks-and-challenges-fragile-economy/ Tokens
  36. 36. Micro- owners Consumers BASE Model Micro- preneurs On-Demand Services On-Demand Jobs On-Demand Ownership SHARE Sharing Marketplace SERVE Service Marketplace Sharing Economy Blockchain CARE Incentive & Benefit 36
  37. 37. teddisrupt Disrupt Disruptors wehome 37
  38. 38. Home Protocols Blockchain Platform Solution Bluewhale Acceleration, Fund, Organization Ride Skill July 22, 2018 http://bit.ly/base_list 38
  39. 39. High Field Experience Low Field Experiece General Protocols (Infrastructure) Vertical. Protocols (Service) BASE The Decentralized Sharing Economy Home Ride Players Bluewhale Ride 39
  40. 40. 40 Sharing Economy Protocols 40
  41. 41. 41
  42. 42. Gig Economy 42
  43. 43. Home Sharing on Blockchain 43
  44. 44. Growth of Home Sharing Valuation Rooms * Airbnb company valuation and the number of rooms: https://www.cbinsights.com/blog/airbnb-hospitality-industry-valuation-breakdown http://www.mactaygroup.com/airbnb-welcome-home 8 16 24 32 40 2012 2013 2014 2015 2017 2018 $1.3B $40B (10 Years) 5 Million (100 Years) 2.2Million Classic HotelsHome Sharing * * (Big 3 Hotel chains) 44
  45. 45. Vision 45 Platform Cooperativism Decentralized Home Sharing Owned by Guests and Hosts Fee Free & Incentive Trust: Quality & Reputation Efficiency
  46. 46. Value New Rules of Game: Business vs. Community Value Community Ownership Community + Ownership DAO Blockchain 46
  47. 47. $50 Billion Business By 2028, the Biggest Home Sharing Community $5 Billion Community $100 Billion Business $100 Billion Community By 2020 By 2028 10%+ Market Share = 10%+ Valuation of Airbnb 47
  48. 48. 0% 0% Commissions + Incentive Legal Compliance Cooperativism Transparency Community $$ High Commission Fees Legal Controversial Big Middleman No Transparency Business 48
  49. 49. HOM Guest Host INCENTIVE COMISSION 0%19% 10% Commission : 3% Finance fee : 3%~7% Commission : 12% Finance fee : 3%~7% 0% Commissions & Incentives 49
  50. 50. 7 Year of Domain Expert in KOZAZA https://kozaza.com/en/hanokmapHanokstay 1000 Position Platform & Service Host & Listing ▪ A local leader of home sharing in Korea ▪ Six year market experience and expert ▪ Designated by the Seoul Metropolitan Government ▪ Global home sharing platform ▪ Web, mobile web, (App), vertical content web(Hanokstay, Airstay, Seoulstay, Hanokstay) ▪ Operation & administration ▪ 3,500 host network, 7,500 rooms, 20,000 users ▪ Hanokstay 1,000 in collaboration with NAVER ▪ Homestay, Guesthouse, Pension, Ruralstay Eric Schmidt at Hanok Village with SanKu Jo, CEO of KOZAZA 50
  51. 51. More Guests More Service Providers More Hosts Network Revenue Fee Free & Incentive Quality Guaranteed Incentives & Financial Gains Governance HOM Token Value Ecosystem Token Value More Booking More Traffic More Selection 51
  52. 52. Traveler Host Home Token Pool (Operation Cost, Community Incentive)Incentives OperationInflation < 5%/yearHOM token Home, Service, Product Commission (3%~20%) Hosts, Travelers, SS Providers HOM Diamond HOM diamond Promotion HOM Token Economy HOM 90 day lockup Host Services Guest Services hotel, trip, ticket, shopping insurance, maid, MRO Marketplace 52
  53. 53. Token Allocation Operation Reserve 25% Team & Advisors 15% Community Reserve 30% TGE 30% HOM 53
  54. 54. Hybrid Architecture Guest Host Affiliated Developers Open APIs, SDK, Open Sources/Protocols PMS (Calendar Sync) Social Login/ Profile Public Profile Property Information Booking Process Messaging Centralized Platform (Powered by KOZAZA) Home Sharing dApp KOZAZA, Hanokstay Third Party Applications Airstay/GolfstayFinestay/Templestay Affiliated Service Marketplace IoT Profile Arbitration Quality ControlPayment Reputation & Ranking Incentive Law Compliance PPAQ RIC Wehome Central Wehome ChainEasy Hosting 54
  55. 55. Evolution to DAO (Decentralized Autonomous Organization) HOM Token Economy Fee Free, Community Ownership & Incentive HOM Token Blockchain Technology Centralized Decentralized Autonomous Organization Payment, Reputation, Compliance, Trust, Governance DAO Digital Cooperativism 55
  56. 56. Payment & Refund Protocol: Legal Compliance and Automation Guest HostBooking Accepted by Host HOM Smart Contract Guest Smart Contract 70% of Refund to Guest 30% of Payout to Host Cancellation by Guest Payment Process Refund Process Payment and payout parameters ✓ Payment made ✓ Confirmation by the host ✓ Check-in ✓ No complain within 24 hours Cancelation Policy parameters ✓ Dates to the check-in ✓ Reason for cancelation ✓ Policy set by the host ✓ Guest country (ex: Singapore) Fee Free Example Smart Contract Smart Contract Host 56
  57. 57. Reputation & Ranking Protocol(Room): Transparency & Trust User Review ✓ Number of review ✓ Review’s point(quantified) ✓ Private review to admin User Ranking ✓ Accuracy ✓ Kindness ✓ Communication ✓ Location ✓ Value Booking ✓ Number of booking ✓ Number of consecutive dates Attention ✓ Page view ✓ Favorite ✓ Number of share ✓ Number of recommendation Information ✓ Richness ✓ Quality (Photo) ✓ Frequency of update ✓ Updated date Dispute and Cancellation ✓ Number of dispute ✓ Number of cancellation ✓ Dispute penalty level
 by admin Price Score ✓ Price range ✓ Cancellation Policy Admin Quality Check Score ROOM ROOM Score Host Score Room Score by Admin Property Score Host Reputation ✓ Authentication level ✓ KYC process (default) score ✓ Social Authentication ✓ Contact information (email, mobile phone number, messenger) ✓ Verification (Hosts in Korea) ✓ Business license ✓ National identification card or Passport ✓ Bank account ✓ Get the HOM wallet address? ✓ Total number of booking ✓ Review on the host (open and private) ✓ Rating about host (open and private) Property Reputation Score ✓ Average of reputation score of other rooms in the same property 57
  58. 58. No Group Cast Voting Deputy Arbitration Arbitration Protocol: Autonomous Host Dispute Report 1. Traditional Arbitration 2. Deputy Arbitration 3. Group Arbitration Resolved? No Resolved? Deputy for host Deputy for guest Yes 2 3 Get the arbitration cost Yes Manual Arbitration1 Execute Results and Notify to guest Arbitration Result Refund tokens to Guest & Host Give Incentive to Deputies Give Incentive to Voters Guests Arbitration Result Arbitration Result HOM HOM Customer Support Failed Arbitration Report 58
  59. 59. Fast Market Penetration 2019 200 Cities 2020 1,000 Cities 2018 10+ Countries1. Outbound 2. Intrabound 3. Inbound 10%+ of Global Home Sharing Market by 2020 Quality Guaranteed: Super Hosts 59
  60. 60. 3 Steps of Expansion Home Sharing Hotel Booking 2021 2019/2020 2018 DSP: Decentralized Sharing Economy Protocols (Ride Sharing, Skill Sharing, Office Sharing, Time Sharing) Home Sharing to DSP (Decentralized Sharing Economy Protocols) Network Revenue Ecosystem Guest Services Insurance, Maid, MRO Trip(Experience) Host Services Shopping, Communication, Insurance 60
  61. 61. Proven market ($250 Billion) Competitive advantage: Team with 7 year market experience Solid implementation: existing platform Confidence of Success 61
  62. 62. Alpha Service Demonstration http://dev.wehome.me 62
  63. 63. In 2018, the Best DApp: Impact & Usage Volume 63
  64. 64. Internet 2000 2030 Of Information 2018 Blockchain, Internet of Value 64
  65. 65. Blockchain for Trust Society 65
  66. 66. ICO in Korea 66
  67. 67. XBlockchain Sharing Economy Decentralized Autonomous Sharing Economy 67
  68. 68. Technology Economy Society Zero to many ones (not N) 68
  69. 69. BASE Impact Any Value Autonomous: No Intermediators Trust Efficient
  70. 70. 70 Innovation Growth by the People Empowered 70
  71. 71. 71 Politics Economy 71
  72. 72. Your Home Sharing http://wehome.me contact@wehome.me

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