Personal Branding: Com creem i comuniquem la nostra marca personal
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La marca i el networking personal: Com construir la nostra marca personal i com la relacionem amb el nostre entorn. Postgrau emprenedoria de la UPC i Emprenta 18 Març 2011
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Personal Branding: Com creem i comuniquem la nostra marca personal
- 9. Marca d’empresa o marca personal?
- 10. Marca d’empresa o marca personal?
- 11. Alguns exemples de marques
- 17. Com comuniquem la nostra marca? Investiga Crea contingut Distribueix i optimitza Relaciona’t Medeix
- 19. 1- Eïnes per monitoritzar Substriu-te als Top blogs del teu sector, els blogs dels influenciadors o líders d’opinió Utilitza els motors de cerca de twitter per escoltar què s’hi diu Aprofita Google per monitoritzar el teu nom o la teva marca Eïnes per monitoritzar
- 20. 2. Crea La web ens permet crear múltiples canals. Cada vegada que activem un nou canal / perfil 2.0 estem creant un “live stream” David Armano
- 26. Albert Riba
- 31. Networking presencial Eats and twitts Cava and Twitts Iniciador iWeekend
- 38. Moltes gràcies! +34 639 06 41 62 [email_address] www.twitter.com/jordiperez http://www.linkedin.com/pub/jordi-perez/11/a68/612 http://www.facebook.com/jordi.perez.rubio http://www.youtube.com/user/jperezru
Editor's Notes
- Couple of quick questions How many people are on at least one social network How many people here have a blog
- What is a brand These are just logos Coke is a product Harley davidson is a good logo nice design distinct colours Google on the other hand is a company that has done no advertising and is an example of a brand that reiles on interactions Try a brand out & the interaction is good oyu get to trust it has a good reputation & credibilty amongst people
- What is a brand These are just logos Coke is a product Harley davidson is a good logo nice design distinct colours Google on the other hand is a company that has done no advertising and is an example of a brand that reiles on interactions Try a brand out & the interaction is good oyu get to trust it has a good reputation & credibilty amongst people
- What is a brand These are just logos Coke is a product Harley davidson is a good logo nice design distinct colours Google on the other hand is a company that has done no advertising and is an example of a brand that reiles on interactions Try a brand out & the interaction is good oyu get to trust it has a good reputation & credibilty amongst people
- Thinking about brands it is not just famous people like Obama and Ophra Thinking about these as people who have influence
- Thinking about brands it is not just famous people like Obama and Ophra Thinking about these as people who have influence
- Thinking about brands it is not just famous people like Obama and Ophra Thinking about these as people who have influence
- Think of people as brands we have to think of the idea of influence as well Oprah Obama Hers where things get really interesting and its mostly due to the web is the rise of web celebrities perez hilton can be famous in their own niche communities
- So What is it that is unique about you ? Coke vrs pepsi analogy How can you stand out from the crowd? What tools & technologies & platforms should we use to share our story? What content can we create to make it easy for people to get us? So if your interested in using digital media to create your own personal brand the following frame work will help you do that
- So What is it that is unique about you ? Coke vrs pepsi analogy How can you stand out from the crowd? What tools & technologies & platforms should we use to share our story? What content can we create to make it easy for people to get us? So if your interested in using digital media to create your own personal brand the following frame work will help you do that
- So What is it that is unique about you ? Coke vrs pepsi analogy How can you stand out from the crowd? What tools & technologies & platforms should we use to share our story? What content can we create to make it easy for people to get us? So if your interested in using digital media to create your own personal brand the following frame work will help you do that
- So What is it that is unique about you ? Coke vrs pepsi analogy How can you stand out from the crowd? What tools & technologies & platforms should we use to share our story? What content can we create to make it easy for people to get us? So if your interested in using digital media to create your own personal brand the following frame work will help you do that
- How do we do this
- Not enough to simply put up a website or start a blog U need to know where your audience is and how to market to them Fish where the fish are Can’t expect people to just find you - you have to make it easy for them Web is the opposite of mass media you have people who are important to their communities who would be unknown to other people Micro Celebrties on YouTube so people like David Carson & Steven Sagmeister well known in multi media & communication design circles but outside this not very well known What are the topics of interest people are talking about online What are the top design blogs What are the main communities people are talking about design or your specialist area What does this tell you about the importance of Google and how can you get your content featured? Do a search about a top designer David Carson Google search
- So as well as the website and blog there is a whole host of different social media technolgies out there that we can use to distrubute our technolgies
- One of the best examples of a celebrity at work in today’s new media landscape is President Obama & the way he has embraced has embraced social technologies new media In the short time he has been in power he has appeared in 800 images on the Whitehouse flickr stream He has sent a video message to the people of Iran You can see him and hear him everyday and if you missed one of his speeches He is the epitome of the media world we live in today he is a new media president He has amassed a body of work online & And in the process he has turned himself into a brand Apply on a personal level it today’ online word we have the opportunity to a create & define what are own personal brands are
- When a organisation becomes faceless they lose their authenticity and Gary Vander chuck With digital technology we have an opportunity to create & define what are own PBS are to do this pre emptively before somebody in your space does it Google some bodys name and doing all the things they have talked about can infleunce what people thing about you It matters basuse it ia easy for some one to do a search ion Google and find out some thing about you
- Increases There’s a reason why when u search in Google around specific keywords some people rank higher then others
- To be authentic you have to embrace your personality and be true to your personality and let it shine through
- To be authentic you have to embrace your personality and be true to your personality and let it shine through
- To be authentic you have to embrace your personality and be true to your personality and let it shine through
- To be authentic you have to embrace your personality and be true to your personality and let it shine through
- To be authentic you have to embrace your personality and be true to your personality and let it shine through
- Take aways Being more aware of your online environment and the possibilities Be consistent Work hard not easy Constantly evaluate and monitor your progress With digital technology we have an opportunity to create & define what are own PBS are