On 12 May 2016, iris brought their annual round-up of all things SXSW to a 17th century church in Amsterdam. The presentation brings together a run-down of weird and wonderful technology and innovation with a more thoughtful look at what lessons we can learn from the world's foremost interactive festival.

1. SXSW Amsterdam 2016
#SXSWAMS

2. Jordan Harper
CTO, iris Worldwide
@jordanharper
#SXSWAMS

5. OBAMA DROPS IN
“The most important office in a
democracy is the office of the citizen.”
SOURCE: NEILSON BARNARD, GETTY IMAGES

6. Confidential © 2016Confidential © 2016
TILT BRUSH – PAINTING FROM A NEW PERSPECTIVE

7. SONY TURN TABLES INTERACTIVE
source: https://www.youtube.com/watch?v=k-gTqrR9rKI

8. KODAK CREATE IMMERSIVE MEMORIES
SOURCE: J. WALTER THOMPSON INTELLIGENCE

9. BUD LIGHT CREATES AN ORGAN GUITAR MASHUP

10. Confidential © 2016Confidential © 2016
DESKTOP BEER BREWING
SOURCE: PICO BREW

11. Confidential © 2016Confidential © 2016
AND DESKTOP GENOME EDITING
SOURCE: DESKGEN

12. OUTSOURCE YOUR PRESENTATIONS

15. 3D PRINTED ‘PIZZA’

16. COMING SOON: THE HYPERLOOP
SOURCE: HYPERLOOP TRANSPORTATION TECHNOLOGIES

17. HYPERLOOP ONE TEST RUN – 11 MAY 2016

18. WHAT’S THE BIG IDEA?

19. Confidential © 2016Confidential © 2016
“The closer technology becomes to
us, the more it becomes about us”
– Chris Risdon
SOURCE: CHRIS RISDON / DESIGNING BEHAVIOR CHANGE AT SCALE

21. Confidential © 2016Confidential © 2016
ROBOTS CAN OUTWORK US. AI CAN OUTTHINK US.
SOURCE: GOOGLE DEEPMIND

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“Innovation is nothing without
the human element.”
JJ Abrams
SOURCE: RODOLFO GONZALEZ / AMERICAN-STATESMAN

23. Confidential © 2016Confidential © 2016
SOURCE: NASA

24. 1. BEAUTY MATTERS
2. EMOTIONS DO THE TALKING
3. BEAT YOUR BRAIN BUGS
4. USE THE FORCE
5. REDUCE THE COGNITIVE LOAD

25. 1. BEAUTY MATTERS

26. SOURCE: HERZOG & DE MEURON

27. SOURCE: NEW YORK TIMES

28. 360 DEGREE DIRECTORS
SOURCE: MASHABLE

29. BEAUTIFUL TRANSACTIONAL WEB

30. ROBOTS ARE BECOMING MORE BEAUTIFUL
SOURCE: MASHABLE

31. SOURCE: GOOGLE

32. SOURCE: GOOGLE

33. WHO YA GONNA CALL?
COPYRIGHT: SONY PICTURES ENTERTAINMENT

34. JOHN MAEDA / #DESIGNINTECH
SOURCE: JOHN MAEDA

35. “89% of companies believe that
customer experience will be their
primary basis for competition by
2016, versus 36% four years ago”
– Gartner

36. DESIGN
“classical design”

37. DESIGN
“classical design”
BUSINESS
“design thinking”
TECHNOLOGY
“computational design”

38. DESIGN
“classical design”
BUSINESS
“design thinking”
TECHNOLOGY
“computational design”

39. 2. EMOTIONS
DO THE TALKING

40. SOCIAL MEDIA TO SOCIAL MESSAGING
SOURCE: FACEBOOK

42. “They’re called ‘feelings’ for a reason.”
Dr Brené Brown

43. EMOJI: A NEW FORM OF EXPRESSION
Spoken Written
Informal 💬 📱💬
Formal 🎤 📕📰
SOURCE: SWIFTKEY/GRETCHEN MCCULLOCH

44. THE NEW VOCABULARY FOR THE HUMAN CONDITION

45. THE SCIENCE OF VIRALITY

46. CLICKABILITY × SHAREABILITY × SPREAD

47. SHAREABLE VS CLICKABLE CONTENT FROM UPWORTHY
SOURCE: UPWORTHY.COM

48. OUR IDEAL SELF VS OUR ACTUAL SELF

49. 3. BEAT YOUR
BRAIN BUGS

50. SOURCE:THE GUARDIAN/BEOWULF SHEEHAN

51. SOURCE: NASA

53. COPYRIGHT: 20TH CENTURY FOX / PARAMOUNT

54. UNCONCIOUS BIAS
SOURCE: MARGIE WARRELL

55. “Every CEO should be a Chief Diversity Officer”
Shari Slate, Cisco SOURCE: CISCO/YOUTUBE

56. SOURCE:TWITTER

57. I’m sorry,
what language
are you
speaking?
It sounds like
bullshit.

58. “The only wisdom
we’re going to find in
the next year is
uncommon wisdom”
– Bruce Sterling
SOURCE: SCOTT OLSON/GETTY IMAGES

59. 4. USE THE FORCE

60. Confidential © 2016Confidential © 2016
MOVE IT WITH YOUR MIND

61. Implicit
Automatic
Default everything
Interoperabiilty
Multiple sensors
Screens only when necessary
Explicit
Manual action required
Single purpose apps
Limited data
Select senses
Screen based

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MOOD ALTERING BRAIN STIMULATION

63. HAPTIC FEEDBACK
SOURCE: ULTRAHAPTICS / KINNER DUFORT

64. Confidential © 2016Confidential © 2016
“Speech and images are a much more
natural way to communicate.”
– Andrew Ng, Baidu
SOURCE: AMAZON

65. SOURCE: GOOGLE
YOUR PERSONAL AI PHOTO EDITOR

66. SIXTH SENSE EXPERIENCES

67. x.ai PERSONAL MEETING ASSISTANT
SOURCE: X.AI

68. SOURCE: X.AI

69. SOURCE: X.AI

71. source: https://www.youtube.com/watch?v=k1Chy3P89w8

72. 5. REDUCE THE
COGNITIVE LOAD

73. WE’RE AT ATTENTION CAPACITY

74. MINDFULNESS, MEDITATION AND HEADSPACE

75. SOURCE: J. WALTER THOMPSON INTELLIGENCE

76. SOURCE: HERE / DOPPLER LABS

77. SOURCE: HEADSPACE

78. If you can’t improve on silence
then you probably shouldn’t say
anything at all.
SOURCE: CEREAL MAGAZINE / RICH STAPLETON

79. 1. BEAUTY MATTERS
2. EMOTIONS DO THE TALKING
3. BEAT YOUR BRAIN BUGS
4. USE THE FORCE
5. REDUCE THE COGNITIVE LOAD
#SXSWAMS