O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

SXMW 2016 – Design for the Mind

Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Carregando em…3
×

Confira estes a seguir

1 de 83 Anúncio

SXMW 2016 – Design for the Mind

On 4 May 2016, iris brought their annual round-up of all things SXSW to the historic Merchandise Mart building in downtown Chicago, in conjunction with digital startup hub 1871.

The presentation brings together a run-down of weird and wonderful technology and innovation with a more thoughtful look at what lessons we can learn from the world's foremost interactive festival.

On 4 May 2016, iris brought their annual round-up of all things SXSW to the historic Merchandise Mart building in downtown Chicago, in conjunction with digital startup hub 1871.

The presentation brings together a run-down of weird and wonderful technology and innovation with a more thoughtful look at what lessons we can learn from the world's foremost interactive festival.

Anúncio
Anúncio

Mais Conteúdo rRelacionado

Diapositivos para si (20)

Semelhante a SXMW 2016 – Design for the Mind (20)

Anúncio

Mais recentes (20)

SXMW 2016 – Design for the Mind

  1. 1. Welcome to SXMW 2016 #irisSXMW
  2. 2. “People who say it cannot be done should not 
 interrupt those who are doing it.” –Chinese Proverb
  3. 3. #irisSXMW Follow us: Talk about us: @irisWorldwideirisWorldwide iris Worldwide irisWorldwide Use our custom SXMW filter!
  4. 4. Jordan Harper CTO, iris Worldwide @jordanharper
  5. 5. OBAMA DROPS IN “The most important office in a democracy is the office of the citizen.” SOURCE: NEILSON BARNARD, GETTY IMAGES
  6. 6. Confidential © 2016Confidential © 2016 TILT BRUSH – PAINTING FROM A NEW PERSPECTIVE
  7. 7. SONY TURN TABLES INTERACTIVE source: https://www.youtube.com/watch?v=k-gTqrR9rKI
  8. 8. KODAK CREATE IMMERSIVE MEMORIES SOURCE: J. WALTER THOMPSON INTELLIGENCE
  9. 9. BUD LIGHT CREATES AN ORGAN GUITAR MASHUP
  10. 10. Confidential © 2016Confidential © 2016 DESKTOP BEER BREWING SOURCE: PICO BREW
  11. 11. Confidential © 2016Confidential © 2016 AND DESKTOP GENOME EDITING SOURCE: DESKGEN
  12. 12. OUTSOURCE YOUR PRESENTATIONS
  13. 13. 3D PRINTED ‘PIZZA’
  14. 14. COMING SOON: THE HYPERLOOP SOURCE: HYPERLOOP TRANSPORTATION TECHNOLOGIES
  15. 15. WHAT’S THE BIG IDEA?
  16. 16. Confidential © 2016Confidential © 2016 “The closer technology becomes to us, the more it becomes about us” – Chris Risdon SOURCE: CHRIS RISDON / DESIGNING BEHAVIOR CHANGE AT SCALE
  17. 17. Confidential © 2016Confidential © 2016 ROBOTS CAN OUTWORK US. AI CAN OUTTHINK US. SOURCE: GOOGLE DEEPMIND
  18. 18. Confidential © 2016Confidential © 2016 “Innovation is nothing without the human element.” JJ Abrams SOURCE: RODOLFO GONZALEZ / AMERICAN-STATESMAN
  19. 19. Confidential © 2016Confidential © 2016 SOURCE: NASA
  20. 20. 1. BEAUTY MATTERS 2. EMOTIONS DO THE TALKING 3. BEAT YOUR BRAIN BUGS 4. USE THE FORCE 5. REDUCE THE COGNITIVE LOAD
  21. 21. 1. BEAUTY MATTERS
  22. 22. SOURCE: HERZOG & DE MEURON
  23. 23. SOURCE: NEW YORK TIMES
  24. 24. 360 DEGREE DIRECTORS SOURCE: MASHABLE
  25. 25. BEAUTIFUL TRANSACTIONAL WEB
  26. 26. ROBOTS ARE BECOMING MORE BEAUTIFUL SOURCE: MASHABLE
  27. 27. SOURCE: GOOGLE
  28. 28. SOURCE: GOOGLE
  29. 29. WHO YA GONNA CALL? COPYRIGHT: SONY PICTURES ENTERTAINMENT
  30. 30. JOHN MAEDA / #DESIGNINTECH SOURCE: JOHN MAEDA
  31. 31. “89% of companies believe that customer experience will be their primary basis for competition by 2016, versus 36% four years ago” – Gartner
  32. 32. DESIGN “classical design”
  33. 33. DESIGN “classical design” BUSINESS “design thinking” TECHNOLOGY “computational design”
  34. 34. DESIGN “classical design” BUSINESS “design thinking” TECHNOLOGY “computational design”
  35. 35. 2. EMOTIONS 
 DO THE TALKING
  36. 36. SOCIAL MEDIA TO SOCIAL MESSAGING SOURCE: FACEBOOK
  37. 37. :(
  38. 38. EMOJI: A NEW FORM OF EXPRESSION Spoken Written Informal ! "! Formal # $% SOURCE: SWIFTKEY/GRETCHEN MCCULLOCH
  39. 39. “They’re called ‘feelings’ for a reason.” Dr Brené Brown
  40. 40. THE NEW VOCABULARY FOR THE HUMAN CONDITION
  41. 41. SOURCE: WWW.BEHANCE.NET/GRAPHICURRY
  42. 42. THE SCIENCE OF VIRALITY
  43. 43. CLICKABILITY SHAREABILITY SPREAD
  44. 44. SHAREABLE VS CLICKABLE CONTENT FROM UPWORTHY SOURCE: UPWORTHY.COM
  45. 45. OUR IDEAL SELF VS OUR ACTUAL SELF
  46. 46. 3. BEAT YOUR 
 BRAIN BUGS
  47. 47. SOURCE:THE GUARDIAN/BEOWULF SHEEHAN
  48. 48. SOURCE: NASA
  49. 49. COPYRIGHT: 20TH CENTURY FOX / PARAMOUNT
  50. 50. UNCONCIOUS BIAS SOURCE: MARGIE WARRELL
  51. 51. “Every CEO should be a Chief Diversity Officer” Shari Slate, Cisco SOURCE: CISCO/YOUTUBE
  52. 52. SOURCE:TWITTER
  53. 53. I’m sorry, what language are you speaking? It sounds like bullshit.
  54. 54. “The only wisdom we’re going to find in the next year is uncommon wisdom” – Bruce Sterling SOURCE: SCOTT OLSON/GETTY IMAGES
  55. 55. 4. USE THE FORCE
  56. 56. Confidential © 2016Confidential © 2016 MOVE IT WITH YOUR MIND
  57. 57. Implicit Automatic Default everything Interoperabiilty Multiple sensors Screens only when necessary Explicit Manual action required Single purpose apps Limited data Select senses Screen based
  58. 58. Confidential © 2016Confidential © 2016 MOOD ALTERING BRAIN STIMULATION
  59. 59. HAPTIC FEEDBACK SOURCE: ULTRAHAPTICS / KINNER DUFORT
  60. 60. Confidential © 2016Confidential © 2016 “Speech and images are a much more natural way to communicate.” – Andrew Ng, Baidu SOURCE: AMAZON
  61. 61. SOURCE: GOOGLE YOUR PERSONAL AI PHOTO EDITOR
  62. 62. SIXTH SENSE EXPERIENCES
  63. 63. x.ai PERSONAL MEETING ASSISTANT SOURCE: X.AI
  64. 64. SOURCE: X.AI
  65. 65. SOURCE: X.AI
  66. 66. source: https://www.youtube.com/watch?v=k1Chy3P89w8
  67. 67. 5. REDUCE THE COGNITIVE LOAD
  68. 68. WE’RE AT ATTENTION CAPACITY
  69. 69. MINDFULNESS, MEDITATION AND HEADSPACE
  70. 70. SOURCE: J. WALTER THOMPSON INTELLIGENCE
  71. 71. SOURCE: HERE / DOPPLER LABS
  72. 72. SOURCE: HEADSPACE
  73. 73. If you can’t improve on silence then you probably shouldn’t say anything at all. SOURCE: CEREAL MAGAZINE / RICH STAPLETON
  74. 74. 1. BEAUTY MATTERS 2. EMOTIONS DO THE TALKING 3. BEAT YOUR BRAIN BUGS 4. USE THE FORCE 5. REDUCE THE COGNITIVE LOAD

×