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5 USER
ONBOARDING
EMAIL HACKS
FOR WEB & MOBILE APPS
EMAIL HACKS FOR
WEB APPS
#1
THE
HELPING HAND
EMAIL
A “HELPING HAND” EMAIL
SENDS THE EXACT INFORMATION A USER NEEDS,
WHEN THEY NEED IT.
HERE’S AN EXAMPLE OF ONE…
Email users that don’t meet a goal at a certain time
Send an email with instructions on how to do it
Make the email personal even though it’s automated
#2
THE
WELCOME
EMAIL
A WELCOME EMAIL HELPS USERS
GET TO THE “AH-HA” MOMENT IN YOUR APP
LIKE THIS ONE…
!
Get users to a place in your app where they’ll find the most value
You can send an animated GIF, video, or link directly to the page
Email soon after…while they’re still interested
EMAIL HACKS FOR
MOBILE APPS
#3
TEACH OFF THE
SMALL SCREEN
PERSONALLY SHOW EVERY USER HOW TO USE YOUR
APP…WITH EMAIL!
HERE’S AN EXAMPLE HOW…
!
Show users who haven’t used a feature in your app how to
Even after skipping your walkthrough they’ll know how
#4
SEND YOUR USERS
TREATS
WHEN USERS REACH A CERTAIN POINT IN YOUR APP
REWARD THEM!
LIKE THIS…
!
Send your app users a bonus based on what they’ve done
It’s unexpected, especially via email
#5
BRING USERS THAT
DELETE YOUR APP
BACK
ONLY 25% OF MOBILE USERS KEEP THE APPS
THEY DOWNLOAD!
THIS IS HOW TO GET THE REST OF THEM BACK…
!
Email mobile users after being inactive a couple of weeks
Push notifications don’t work after they delete your app, emails do
SO WHAT
NOW?
SEND AN
AUTOMATED
ONBOARDING EMAIL
(click me)
OR
LEARN MORE
ONBOARDING TRICKS
USING PUSH & TEXT
(click me)
THANKS

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