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EU Blogging at Roskilde University

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EU Blogging at Roskilde University

  1. 1. Why is communication from the EU always so bad?
  2. 2. Who actually has the incentive to communicate beyond Brussels?
  3. 3. Elections force communication No EU institution is close to the basic definition of a party system from Schumpeter, composed of 4 main elements of the role of political parties: Parties present programmes Voters make an informed choice between competing parties The successful party puts its programme into practice The governing party judged on its successes at the next election Adapted from Schumpeter, J.A. [1943] (1976), Capitalism, Socialism and Democracy, 5th Edition, London, Allen & Unwin, quoted in Judge, D. & Earnshaw, D.,The European Parliament
  4. 4. The Institutions Commission • Political futures do not depend on communication – indeed quite the contrary? Parliament • Second order national elections, often closed lists Council / Member States • If the EU is a success, incentive to present that as a national success
  5. 5. http://newzar.files.wordpress.com/2009/09/hear-see-speak-no-evil1.jpg
  6. 6. Something to think about The most scary thing about the Internet for “ your government is not pedophiles, terrorists or viruses, whatever you may have read in the papers. It is the danger of your administration being silently obsoleted by the lightening pace at which the Internet changes ” expectations. Tom Steinberg Founder of MySociety.org MySociety blog 07.01.2009
  7. 7. Peak of hype Gartner Hype Cycle Plateau of productivity Technology trigger Trough of disillusionment 2000 2004 2008 2012
  8. 8. ? ?
  9. 9. Case Studies The Brussels Blog Network
  10. 10. Case Studies Twitter and Schengen
  11. 11. EU-BXL Link • Link up national and EU sentiment? • Treaty of Lisbon / citizens’ initiative
  12. 12. http://climatesignature.vattenfall.com/
  13. 13. Case Studies Twitter for EU Advocacy
  14. 14. http://www.digitalpulse.eu/
  15. 15. http://www.epdigitaltrends.eu
  16. 16. Case Studies Kill Bill Video
  17. 17. http://www.youtube.com/watch?v=9E2B_yI8jrI
  18. 18. http://www.bbc.co.uk/news/world-europe-17276838
  19. 19. http://articles.cnn.com/2012-03-08/world/world_europe_europe- racist-video_1_martial-arts-clip-characters?_s=PM:EUROPE
  20. 20. Case Studies Silvio Berlusconi and credible commitment
  21. 21. Tips for following the EU online
  22. 22. BXL Comms - websites • euractiv.com
  23. 23. BXL Comms - websites • euobserver.com
  24. 24. BXL Comms - blogs • bloggingportal.eu • FT Brussels Blog • http://blogs.ft.com/brusselsblog/ • Charlemagne Blog • http://www.economist.com/blogs/charlemagne/ • Jean Quatremer • http://bruxelles.blogs.liberation.fr/ • Eurotopics.net
  25. 25. EU Comms – personally? • How should you do it?  Google  European Parliament  RSS
  26. 26. Google site:domain.name at the start of the search
  27. 27. European Parliament http://www.europarl.europa.eu/oeil/
  28. 28. RSS
  29. 29. RSS
  30. 30. Links and Credits Interesting articles Blogging as a journalistic genre / Andrew Sullivan - http://www.theatlantic.com/magazine/archive/2008/11/why-i-blog/7060/ Vattenfall: from http://publicaffairs2point0.eu/2008/10/28/spring-comes-early-to-place-luxembourg-or/ Twitterwall http://www.pbs.org/mediashift/2011/04/european-council-changes-course-on-tweetwall-after-berlusconi-insults117.html http://eu.techcrunch.com/2010/12/17/eu-summit-twitter-wall-trial-goes-awry-as-berlusconi-bashers-flood-euco-stream/ Photo Credits - all Creative Commons Licensed Tom Steinberg http://www.flickr.com/photos/mbiddulph/4020771892/ Facebook Like http://www.flickr.com/photos/sofiabudapest/5925462073/ Habermas http://www.flickr.com/photos/37925259@N00/5718599089/ Vienna Café http://www.flickr.com/photos/su-may/7103794911/ Shirky http://www.flickr.com/photos/poptech2006/2969510044/ Spliff http://www.flickr.com/photos/adamcohn/2787196217/ Belgian Security http://www.flickr.com/photos/skender/1361525212/ http://www.flickr.com/photos/skender/1361555878/ http://www.flickr.com/photos/skender/1361450404/ People at laptops http://www.flickr.com/photos/daquellamanera/3347405355/ Silvio Berlusconi http://www.flickr.com/photos/elenatorre/3675597102/ Malmström http://www.flickr.com/photos/european_parliament/4287119537/ TGV http://www.flickr.com/photos/34147934@N07/4866055584/ Barroso http://www.flickr.com/photos/worldeconomicforum/3488886360/sizes/l/in/photostream Bubble http://www.flickr.com/photos/stansich/134366701/sizes/l/ All other pictures either taken by the presenter, or used with permission
  31. 31. Contact Information www.facebook.com/jon.worth @jonworth www.jonworth.eu uk.linkedin.com/in/jonworth jon@jonworth.eu http://jonworth.eu/downloads/roskilde.ppt

Notas do Editor

  • Used to introduce Jon Worth (it’s his biggest campaign in social media)
  • Home Affairs
  • Mention LANGUAGE here.
  • Draw attention to follower numbers
  • Source: http://www.convinceandconvert.com/facebook/the-real-reason-your-customers-dont-like-you-on-facebook/
  • 60% des eurodéputés nés après 1960 utilisent Twitter fréquemment, contre seulement 5% de ceux nés avant 1950
  • Story 1: Credible commitment (and the lack of it) Silvio Berlusconi. Like him or loathe him, he polarises He pitched up to a European Council summit in December 2010 Time for a social media bonanza thought the press service of the Council…
  • But as a citizen this is what you would get if you were anywhere near the building!
  • So what do a bunch of nerds do? They game the system, forcing the experiment to be turned off
  • Shirky – what’s a Credible Commitment? It means that if I ask you for something, what are the chances that I am going to actually listen to you? ?
  • It’s based on the famous story of change.gov in the UK – being too open This poses problems and opportunities for politics – what is the value of 1000 e-mails, in comparison to the value of 1000 letters