DABS Online Live and Learn Event - Durham Startups

1. Welcome
The Webinar Will Start Shortly

2. Growing your LinkedIn
Network
Jonny Ross @jonnyross

3. Quick Poll

4. Objectives
• Improve presence on LinkedIn
• Be relevant to your potential clients
• Use LinkedIn to win new business
• Use LinkedIn to carry out research
• Learn how to build trust
• Understand how Social influences SEO
• Coming up with a plan
• Being strategic!

5. Jonny Ross
- Digital Marketing Strategist of an award-winning digital agency Fleek Marketing
- Named in Business Insider’s 2016 ‘42 under 42’

6. What are your business and
marketing goals?

7. What are your business and marketing
goals and objectives:
• SMART
• Specific
• Measurable - numbers, numbers, numbers…!
• Agreed
• Realistic
• Timely

8. Exercise

9. Overview of web traffic
• Organic
• Paid
• Display
• Social
• Email
• Referral
• Direct

10. Search Engine Optimisation
• Create great content
• Ensure this content is accessible to
search engines.
• Make pages unique and relevant
• Make the content popular
• Good PR (Traditional PR…online)

12. On Site
•Keywords
•Content
•Technical Aspect
•Usability

13. Off site
• Relevancy
• Links
• Reviews
• Reputation

14. Thinking keywords

16. Exercise

18. Offsite SEO / Link building
•Directories
•Articles
•Guest Blogging
•Press Releases
•Social Bookmarking
•Social Media
•Press Launches
•Local Engagement
•TV Appearances
•Video
•Image creation
•Webinars
•Campaigning / Lobbying
•Celebrity Endorsement
•Mention people
•Interviews
•Awards
•Ask friends
•Create Link bait!
•Radio appearances
•Reviews
•Influencer Marketing
•Client Testimonials
•Broken Link Building
•Stalk Competitors for ideas
•Offers/coupons/deals
•Infographics
•Blog / Forum commenting
•Writing a column
•Calculators
•Product Placement
•Trade Associations
•Local/National Media
•Local Charity
•National Charity
•Trade Events
•Sponsorship opportunities
•Quizzes
•Suppliers
•Petitions
•Link Out
•Buyers Guides
•Photoshoots

21. Optimising your profile
• Make sure your public profile setting is set to full view.
• Include everything you do in your profile – plus your past
companies, your education, and activities.
• Give your profile a custom URL (your name).
- From this: http://www.linkedin.com/profile/view?id=34305911
- To this: http://uk.linkedin.com/in/jonnyross
• Include the link to your profile in your e-mail signature.
• Link to your website and blog for enhanced SEO.

22. Optimising your profile
• Link to your websites for enhanced SEO.
• Three quality backlinks.

38. Exercise

39. What LinkedIn describes as your ‘Network’
Connections of the Connections of your Connections
Your Connections
Connections of your Connections
}

40. Being Found

43. Winning business from LinkedIn

46. Exercise

47. Building Connections

53. To be found – 100% complete; Summary
• Your industry and location
• An up-to-date current position/job
(with a description)
• Two past positions
• Your education
• Your skills (min 3)
• Photo
• At least 50 connections

54. Exercise

55. How to increase your network
• Same group
• Common interests
• Common connections

58. Through groups

59. Make a connection, then stalk their list!

61. Look at contacts via Companies

62. Opportunities

70. What do you
want from
LinkedIn?

71. Check out my podcast
👇
Podcast.fleek.marketing/listen

72. Network, Be Inspired & Learn more from
other like minded entrepreneurs &
business owners
Join our FACEBOOK Group
“The Yorkshire Business Club”
• https://www.facebook.com/groups/The
YorkshireBusinessClub

73. Challenge me?
Does anyone want to challenge me, does anyone
think this is all a load of nonsense?
Let us know what you thought on our
Post Webinar Survey
Find me online
@jonnyross
LinkedIn/in/jonnyross