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Facebook Ads Advertising Social Media Success Feb 2022

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Facebook Ads Advertising Social Media Success Feb 2022

  1. 1. Welcome The Webinar Will Start Shortly Facebook Ads: The importance of knowing your audience
  2. 2. Jonny Ross - Digital Marketing Strategist of an award-winning digital agency Fleek Marketing - Named in Business Insider’s ‘42 under 42’
  3. 3. What are your business objectives goals?
  4. 4. Objectives and Goals • SMART • Specific • Measurable - numbers, numbers, numbers…! • Agreed • Realistic • Timely • OGSM • Objectives, Goals, Strategy, Measure.
  5. 5. What will you pay for people to do? • Fill out a form • Make a purchase • Secondary? • Watch a video • Educate • Download • Subscribe to content • Build list
  6. 6. Facebook Advertising
  7. 7. Why should you be using Facebook Ads
  8. 8. Google AdWords vs Facebook Ads
  9. 9. What does a Facebook Ad look like?
  10. 10. What does a Facebook Ad look like?
  11. 11. What do you need to know?
  12. 12. What do you need to know?
  13. 13. What do you need to know?
  14. 14. Who’s the audience?
  15. 15. Who’s the audience?
  16. 16. Who’s the audience?
  17. 17. Message?
  18. 18. Call to action?
  19. 19. Landing page?
  20. 20. Split testing?
  21. 21. Split testing?
  22. 22. What are you tracking?
  23. 23. What are you tracking?
  24. 24. Facebook pixel?
  25. 25. Facebook Remarketing
  26. 26. Exercise What do you want to achieve and what is your plan?
  27. 27. Check out my podcast 👇 Podcast.fleek.marketing/listen
  28. 28. Challenge me? Does anyone want to challenge me, does anyone think this is all a load of nonsense? Let us know what you thought on the Feedback Survey Find me online @jonnyross LinkedIn/in/jonnyross

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