Blogs and Websites for Small Businesses

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Slide deck used for a workshop where small business owners learnt about blogs and websites. From purpose of blogs and websites through to practical training of how to use blogger.

Technology Business

Blogs and websites for small businesses Jonathan Pollinger @jonnop on Twitter

Today’s workshop Introduction 9.00 Production of blogs and websites ,[object Object]

WidgetsBreak 10.15 Obtaining visitors 10.25 Measurement 11.00 Freestyle workshop 11.30 Lunch and Q and A 12.00-12.30

Domain names and hosting ,[object Object]

Easy to use, related to business and recognisable

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Blogs and Websites for Small Businesses

1. Blogs and websites for small businesses Jonathan Pollinger @jonnop on Twitter

3. Domain names and hosting

4. Website and blog design and production

5. Logo, photos anf video

6. Links and navigation

7. Headings, articles and text

8. WidgetsBreak 10.15 Obtaining visitors 10.25 Measurement 11.00 Freestyle workshop 11.30 Lunch and Q and A 12.00-12.30

9. State of the internet 2010

10. Purpose – why? ? ? ? Blogs Fun Brand awareness Create community Drive traffic to website Demonstrate expertise Build prospects Share best practice ? Websites Advertising Brand awareness Build prospects Sales (direct and indirect) Customer service Create community ? ? ?

11.

12. Match your business name if possible

13. Easy to use, related to business and recognisable

14. Try and get a .com domain

15. Get at least one

16. Use for email to promote business

17. Set up info@ etc for customer service

18. Better for SEO

19. Not only for website eg file storage and transfer

20. Blogger, Fasthosts, Namesco to register domains (search engine optimisation)

21.

22. Include your logo on each web page