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 Effective Personal Branding & Social Media in your Business Joint event between SMCRVA and HYPE (Greater Richmond Chamber of Commerce)
Thank you all for coming
Thanks for the tweets #SMCRVA Updated 03/19/2010
Today’s Discussion ,[object Object],[object Object],[object Object],[object Object]
Once Upon a time …..
And then the dreams came true …… Social Media Swami for  http://www.NetworkSolutions.com
Opportunities always exist  Customer  Support Program Management Product  Marketing Product Management Social  Media  Swami Thank you Network Solutions for being a great place to work
Always keep learning http://www.flickr.com/photos/thedepartment/137413905/   I studied at the Montgomery College   and used local libraries
Help from unexpected quarters http://www.flickr.com/photos/loritingey/350043329/
Never Eat Alone
Social Media in your company
Become an expert yourself ,[object Object],[object Object],[object Object],[object Object]
Getting past the skeptics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit :  http://www.flickr.com/photos/jonnygoldstein/2546693421/
Traditional media usage is changing ,[object Object],[object Object],[object Object],[object Object],http://www.pewinternet.org/Reports/2010/Online-News.aspx
Your customers are already on Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ 69% percent of consumers who buy mostly online visit  social  networking sites” –  IBM e-Commerce Survey 2009
25% Small Business use social media presence – Doubled since last year ,[object Object],See the full study at  http://www.GrowSmartBusiness.com
Customers demand transparency This guy wants to make sure the book and the DVD are saying the same thing
Why Social Media ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges - Who is responsible ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the conversation ,[object Object],[object Object],[object Object],[object Object]
Get everyone on your side ,[object Object],[object Object],[object Object],[object Object]
We have our CEO on our side. Interests = March of the Dimes, Boats and Gators
Connections, Conversations, Conversions  ,[object Object],[object Object],[object Object],Tip : Tweet to your followers when you are sending a great offer in your email newsletter
Make your email social  ,[object Object],[object Object],[object Object],Tip : Add your social media links to  your email signatures
Only 50% of Small business have websites Tip : Once you have your website your business is global Free websites from Network Solutions at http://www.networksolutions.com/free-website/index.jsp   http:// www.nevertoomuchgreen.com /
Add your social media channels to your website Encourage visitors to join your social media properties
Non-profits are very Social
Make your product pages shareable Add share options on product pages
Share your happy moments
Use Google Alerts as a business intelligence tool ,[object Object],[object Object],[object Object]
Build your profile in sites like Linkedin Links to your website and appear in searches for LinkedIn users Tip : Ask for recommendations to include you in  Service provider directory
Document sharing Sites ,[object Object],[object Object],[object Object],Tip : Add a custom offer for each channel  and monitor traffic from these sites
Websites and Blogs Call to Action to visit the company website
Twitter Business Info here – Your conversations will lead your connections to your page Tip : Consider having a separate account for your products  and tweet a special offers and blog feeds
Wouldn't you like to do business with a paratrooper ? Relevant business info on your Twitter page
If chips can have their own page so can you! Tip : A Facebook page is different from your personal profile. You can create multiple Facebook pages
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
Videos : Tell your Story Tip : Create a How to video, talk about your community Kodak Zi8 HD Pocket Video Camera 
Podcasts & Your Own Radio Shows Flickr photo by  Mark J Hunter   http://www.flickr.com/photos/tartanpodcast/283456030/   Tip : Interview your users, promote their business
Photos - Flickr Tip : Make your story interesting with pictures . Flickr cannot be used for commerce
Community Building strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Review Sites  Tips : Claim your profile , thank reviewers and answer any negative comments with grace
Social Customer Service
Social Media press release
Social bookmarking ,[object Object],[object Object],[object Object],[object Object],[object Object],Tips : Use Browser bookmarklets to make it efficient
Mobile strategy  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Want to Start a Blog or Website here are some offers ,[object Object],[object Object],[object Object],T & Cs apply. Expires June 30 th  2010
Building a Positive Image Online with Social Media: The Network Solutions Experience
4 Point Social Media Strategy ,[object Object],[object Object],[object Object],[object Object]
Social Media Implementation ,[object Object],2009 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top Three Accomplishments  ,[object Object],[object Object],[object Object]
Phase one: Listen  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shift from High Negative to High Positive
Phase 2: Content Contributions  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 2: Blogs
Phase 2: Participation in Premier Social Media Events  http://www.flickr.com/photos/kyeung808/3851709164/sizes/l/
Phase 2: Small Business Success Index
Phase 2: GrowSmartBiz Events  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 2: Crisis Management Support ,[object Object],[object Object],[object Object]
Phase 2: Rebrand ,[object Object],[object Object]
Phase 2: Training other advocates ,[object Object],[object Object],[object Object],[object Object]
What Does 2010 Hold? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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richmondsmcrva-v3-100319162320-phpapp02

  • 1.  Effective Personal Branding & Social Media in your Business Joint event between SMCRVA and HYPE (Greater Richmond Chamber of Commerce)
  • 2. Thank you all for coming
  • 3. Thanks for the tweets #SMCRVA Updated 03/19/2010
  • 4.
  • 5. Once Upon a time …..
  • 6. And then the dreams came true …… Social Media Swami for http://www.NetworkSolutions.com
  • 7. Opportunities always exist Customer Support Program Management Product Marketing Product Management Social Media Swami Thank you Network Solutions for being a great place to work
  • 8. Always keep learning http://www.flickr.com/photos/thedepartment/137413905/ I studied at the Montgomery College and used local libraries
  • 9. Help from unexpected quarters http://www.flickr.com/photos/loritingey/350043329/
  • 11. Social Media in your company
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. “ 69% percent of consumers who buy mostly online visit  social  networking sites” – IBM e-Commerce Survey 2009
  • 17.
  • 18. Customers demand transparency This guy wants to make sure the book and the DVD are saying the same thing
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. We have our CEO on our side. Interests = March of the Dimes, Boats and Gators
  • 24.
  • 25.
  • 26. Only 50% of Small business have websites Tip : Once you have your website your business is global Free websites from Network Solutions at http://www.networksolutions.com/free-website/index.jsp http:// www.nevertoomuchgreen.com /
  • 27. Add your social media channels to your website Encourage visitors to join your social media properties
  • 29. Make your product pages shareable Add share options on product pages
  • 30. Share your happy moments
  • 31.
  • 32. Build your profile in sites like Linkedin Links to your website and appear in searches for LinkedIn users Tip : Ask for recommendations to include you in Service provider directory
  • 33.
  • 34. Websites and Blogs Call to Action to visit the company website
  • 35. Twitter Business Info here – Your conversations will lead your connections to your page Tip : Consider having a separate account for your products and tweet a special offers and blog feeds
  • 36. Wouldn't you like to do business with a paratrooper ? Relevant business info on your Twitter page
  • 37. If chips can have their own page so can you! Tip : A Facebook page is different from your personal profile. You can create multiple Facebook pages
  • 38.
  • 39. Videos : Tell your Story Tip : Create a How to video, talk about your community Kodak Zi8 HD Pocket Video Camera 
  • 40. Podcasts & Your Own Radio Shows Flickr photo by  Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/ Tip : Interview your users, promote their business
  • 41. Photos - Flickr Tip : Make your story interesting with pictures . Flickr cannot be used for commerce
  • 42.
  • 43. Review Sites Tips : Claim your profile , thank reviewers and answer any negative comments with grace
  • 46.
  • 47.
  • 48.
  • 49. Building a Positive Image Online with Social Media: The Network Solutions Experience
  • 50.
  • 51.
  • 52.
  • 53.
  • 54. Shift from High Negative to High Positive
  • 55.
  • 57. Phase 2: Participation in Premier Social Media Events http://www.flickr.com/photos/kyeung808/3851709164/sizes/l/
  • 58. Phase 2: Small Business Success Index
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.