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6 Tips for Getting Your Pharma Social Media Idea Approved

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Here are the key principles you need to follow to get your pharma or healthcare social media program approved by your legal and regulatory teams. This is a fully annotated version with speaking notes.

Publicada em: Negócios, Tecnologia
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6 Tips for Getting Your Pharma Social Media Idea Approved

  1. 1. 6 Steps to Getting Your Healthcare Social Media Idea Approved<br />Jonathan Richman<br />Author, Dose of Digital<br />Director of Business Development, Bridge Worldwide<br />@jonmrich<br />
  2. 2. Social media...no shortage of options<br />
  3. 3. So, what’s the challenge?<br />
  4. 4. The steps to getting your idea approved<br />Know the “why”<br />Become your own toughest critic<br />Check in along the way<br />Be an educator first<br />Force “Yes, if…” instead of “No, because…”<br />Try something<br />
  5. 5. Know the “why”<br />Learn the basics of DDMAC<br />Know your internal rules<br />
  6. 6. Become your own toughest critic<br />Be tough on your idea<br />Anticipate what the issues will be<br />Don’t kill something because you’re afraid it won’t get approved<br />
  7. 7. Check in along the way<br />Ask before you go too far<br />Yes, you can ask the FDA BEFORE you launch something<br />
  8. 8. Be an educator first<br />You can’t be the only expert<br />Step one is to educate EVERYONE involved<br />
  9. 9. Force “Yes, if…” instead of “No, because…”<br />“No, because...” is an ending<br />“Yes, if...” is a beginning<br />Make this the team rule<br />
  10. 10. Try something<br />Not just for the sake of doing it<br />Test your process now before it’s too late<br />Try it out on something small<br />

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