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The Value Race

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We’re all in a constant race to innovate, but what value are we really creating for whom? While we often hear of million dollar ideas born from the back of bar napkins, innovation rarely comes from drunken serendipity, but rather from a sober, scientific and structured method. This session explores the fusion of design and venture thinking in large corporate environments and the role we all play while running on the innovation track. This interactive session will take the audience through the value sprint framework, an experimental process that combines Diana Kander’s All in Startup book, the Scaled Agile Framework, Lean Startup Model, Google Design Sprint and work from the Stanford D School. In the spirit of lean agile, we’ll share what we’ve learned, get your feedback and collaborate on ways to improve how we design value together.

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The Value Race

  1. 1 #LAKC2015 THE VALUE RACE
  2. 2 #VALUERACE @JONKOHRS #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  3. 3 1 2 3 4 5 6 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 LEARNINGS FROM HRB Wha we ed, a ed and ea ned on a e en p o e . BEAT IT UP Open d s uss on and bea n up a e des n en u e h n n . TRACK & FIELD An ana o o p odu de e opmen oda . OUR HYPOTHESIS Wha ou des n en u e h n n p o ess oo s e. BACKGROUND M s o and how I ame o be he e w h ou oda . THE ADVENTURE RACE An ana o o p odu de e opmen omo ow.
  4. 4 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 1 BACKGROUND My story and how I came to be here with you today.
  5. 5 THIS SPACE INTENTIONALLY LEFT BLANK #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  6. 6 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  7. 7 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  8. 8 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  9. 9 UX STRATEGIST = EXPERIENCE DESIGNER + ACTIVITY FACILITATOR + TEAM CO-FOUNDER + EGG SCRAMBLER + STORY TELLER + RESEARCHER + CHEERLEADER + DIRECTOR + #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  10. 10 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 TIME TO RETIE
  11. 11 OUR GOAL : HOW CAN WE CREATE MORE VALUE BY CONNECTING AGILE + DESIGN + VENTURE THINKING? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  12. 12
  13. 13 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 2 TRACK & FIELD An analog of product development today.
  14. 14 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 FEATURE SPRINTS
  15. 15 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 USER STORIES
  16. 16 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 OR BLUE BATON?
  17. 17 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 BLOCKERS
  18. 18 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 DESIGN SPIKES
  19. 19 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 VELOCITY
  20. 20 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 FINISH LINE
  21. 21 WHAT’S WRONG WITH THESE PICTURES? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  22. 22 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 WE FOCUS ON MINUTIA
  23. 23 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  24. 24 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 LET’S STRETCH
  25. 25 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 WHAT’S YOUR MIGRAINE HEADACHE?
  26. 26 3 LEARNINGS FROM HRB What we tried, failed and learned on a recent project. #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  27. 27 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  28. 28 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 PRODUX
  29. 29 HOW DO WE THINK LIKE A UXER + STARTUPER? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  30. 30 PROBLEM : REINVENT TAX DROPOFF #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  31. 31 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  32. 32 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  33. 33 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  34. 34 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  35. 35 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  36. 36 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  37. 37 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  38. 38 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  39. 39 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  40. 40 DID WE ADD VALUE? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  41. 41 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 WE FOCUS ON MAXUTIA
  42. 42 4 THE ADVENTURE RACE An analog of product development tomorrow. #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  43. 43 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 VALUE SPRINTS
  44. 44 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 ASSUMPTIONS
  45. 45 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 AHAS
  46. 46 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 SLOG
  47. 47 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 HILLS
  48. 48 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 10’S
  49. 49 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 FINISH LINE
  50. 50 5 OUR HYPOTHESIS What our design + venture thinking process looks like? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  51. 51 SO WHAT’S NEXT? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  52. 52 PROBLEM 1 : WHAT IS INNOVATION #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  53. 53 AND WHAT’S LACKING IN AGILE + DESIGN + VENTURE THINKING? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  54. 54 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  55. 55 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  56. 56 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  57. 57 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  58. 58 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  59. 59 PROBLEM 2 : OUTPUT MORE VALUE #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  60. 60 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  61. 61 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  62. 62 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  63. 63 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  64. 64 PROBLEM 3 : YOU CAN’T PROCESS-ITIZE CREATIVITY #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  65. 65 NOT HOW … BUT WHY & WHEN DO WE FIT? #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  66. 66 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 THE VALUE CHALLENGE ACTIVITY VANITY “FEEL GOOD” GOAL VALUE “REAL GOOD” GOAL Create change Spark change by releasing new never before seen products Consistently generate learnings in the form of “ah-ha’s” for new, big ideas Develop people Show the organization a different way to do things to change culture Coach the team to make the learning flywheel sustainable Add real value Be ambidextrous, remove friction and add value to every part of the organization Translate and focus learnings into real customer value we can prove - leading to clients and revenue
  67. 67 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 THE LEARNING FLYWHEEL
  68. 68 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 MILE MARKERS
  69. 69
  70. 70 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 DEFINE PLATFORM/PRODUCT SOLUTIONS FEATURES LAUNCHED DURING TAX SEASON CREATE IDEA EXPERIMENTS TO LEARN AHA’S + LEARNINGS PER MONTH UNDERSTAND CUSTOMER PAINS INTERVIEWS PER MONTH CIRCLING COMPETITOR SHARK
  71. 71 6 BEAT IT UP Open discussion and beating up agile + design + venture thinking. #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
  72. 72 #VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015 JON KOHRS JDKOHRS@GMAIL.COM 816-666-1030

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