1.
Community management.<br />From the trenches<br />Pic:zoey_pep<br />

2.
Heard about the new Gumtree?<br />

3.
And what did our<br />adoring fans say?<br />Pic:nakamurafan<br />

4.
Most love it<br />“Great new Gumtree layout!”<br />“Can i just say, the new Gumtree is hot! :)))))))) Well done... you have an extra fan.”.<br />

5.
Some, not so much<br />“Why the f*$% so much white? I have a 22” monitor?”<br />“I’m pretty shocked by how terrible it is”.<br />“crap”<br />

6.
Don’t be scared!<br />Pic: Piddy77<br />

7.
So what else have I learnt in my first year at Gumtree?<br />Pic:merfam<br />

8.
The Role:<br />The job: Community manager<br />The tools: social media<br />

9.
Where does social media belong?<br />Marketing<br />Online marketing<br />Brand & comms<br />PPC<br />SEO<br />Partnerships<br />Social Media<br />PR, brand, advertising etc<br />Customer service<br />IT / Tech<br />PR<br />

10.
You’re either PR or you’re social media<br />Spam is least tolerated in PR spaces<br />

11.
Not for juniors!<br />

12.
Online communities organise themselves around a common interest<br />- your brand<br />

13.
Take it offline to increase engagement online<br />Pic:Renette Stowe<br />

14.
Its not cheap!<br />Pic: Joe Marinaro<br />

15.
This is business, reach is important<br />Bottom up<br />Visits<br />Top down<br />return visit<br />Members <br />

16.
And to do this you need good content<br />Gumtastic<br />Gumtree Facebook page<br />7500 Gumtree fans newsfeed<br />Viewed by an average of 150 friends / fan<br />16<br />

17.
Or bribery<br />

18.
An engaged community will bring you traffic<br />Twitter<br />Facebook<br />570 %<br />1082 %<br />Blogs<br />Forums<br />87 %<br />63 %<br />18<br />

19.
Facebook = the future<br />Pic:ltwp<br />

20.
Quite simply, everyone is on it.<br />Pic: tallkev<br />

21.
People value their social graph reputation<br />Pic: milenamihaylova<br />

22.
Pic: TANAKA Juuyoh<br />Facebook is spreading<br />everywhere<br />

23.
A Facebook fan is like an email subscription<br />Have brand spend in your search marketing budget<br />

24.
But don’t forget about forums!<br />140k members<br />3.2m posts<br />Great for FAQ<br />Community ranking<br />Deep engagement<br />SEO<br />

25.
Thank you<br />Jon Bishop<br />@jonin60seconds<br />jonmichaelbishop@gmail.com<br />Jonin60seconds.com<br />