Jon Howard

203 Seguidores

5 SlideShares 203 Seguidores 34 Seguindos

Currently Strategy and Planning Director of Quiet Storm in London. Do other stuff as well. Fascinated by myth, legend and story telling in general, and what brands can learn from this (possibly explaining a love of trashy sci-fi films and too much money spent on comics!) Have a personal concern for social justice, green issues, cause related activity, and how to bring about behaviour change in these areas. Someone did once call me a 'quiet genius'. Although they were possibly having a laugh at my expense. Want to know more? Have a look here: http://about.me/jonhoward. And please feel free to get in contact: jon@quietstorm.co.uk

marketing behaviour brands beliefs branding behaviour change lessons advertising ritual archetype emotion third world cognitive dissonance belief quiet storm socialchange communication behaviourchange success models busines brand positioning stories archetypes brand archetype brand archetyping trends trendspotting

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Jon Howard

Apresentações

10 trendspotting tips in 10 minutes

An introduction To Brand Archetyping: harnessing the power of stories and archetypes to create legendary brands

A very simple model for success

It's been a long time coming

Ritualising your brand: how establishing meaningful, ownable behaviour can create lasting loyalty and value

Gostaram

Brand Planning process

15 ideas on how to generate new ideas

Think small

Tips on How to Pitch

What the F**k is Social Media NOW?

The Real Life Social Network v2

Future of advertising

Thinking About Innovation

Planning Needs Some Planning

(Graham Brown mobileYouth) I am...not interested in mobile marketing

Vcufeb09

Be Nice Or Leave

Post Digital Marketing 2009

The Art & Science of Seductive Interactions

60 Minute Brand Strategist: Extended and updated hard cover NOW available.

Olivier Blanchard Basics Of Social Media Roi

Social Media: It's Not What You Say That Matters

Social Media Is Dead: Long Live Common Sense.

The brief in the post digital age

Future Media