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<ul><ul><li>SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Up Close with YouTube

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<ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul><ul><li>Google 7.6 Billion </li></ul><ul><li>YouTube 2.6 Billion </li></ul><ul><li>Yahoo 2.4 Billion </li></ul><ul><li>Microsoft 1 Billion </li></ul><ul><li>MySpace 585 Million </li></ul><ul><li>Ebay 434 Million </li></ul><ul><li>Craigslist 335 Million </li></ul><ul><li>Facebook 186 Million </li></ul>Top Search Engines (Total Queries) * ComScore 8/08

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“ Obama has a YouTube channel…it's equivalent to the White House saying ' we are going to broadcast all our messages on NBC, sorry ABC and CBS.” - Danny Sullivan This is Bigger then You Think… <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>

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<ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Some said a failure – I disagree

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<ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul><ul><li>Live Stream Peak : 700k views </li></ul><ul><li>24 Hours: 1.5 million views </li></ul><ul><li>48 Hours: 4 million views </li></ul><ul><li>9 Days: 11 million views </li></ul><ul><li>2 months: 17 million views </li></ul>In 2008 Monday Night Football avg. 11.8 million viewers

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<ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>In 2015 the broadcast rights to Monday Night Football go to bid

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<ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>“ some online video aggregator is going to be more important than NBC in 10 years” - Michael Eisner, November 2008 YT is a media property! A giant network!

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<ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Now with Real Metrics!

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<ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Demand-Gen & Awareness

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<ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>“ The best ideas come as jokes. Make your thinking as funny as possible.” “ It takes a big idea to attract the attention of consumers.” - David Ogilvy This is Still Marketing!!!

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<ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Results: 65 million views on YouTube 120 million views on WillItBlend.com 200,000+ subscribers Total blender sales up 700%

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Gary Busey on Business <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>

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Start with the platform <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>41 videos of business insights from the mind of Gary Busey

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The value of the web is more in the distribution and delivery of content than the content itself <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>

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<ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Viral coefficient

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Press coverage extends across media <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>&quot;Gary Busey...the guy is brilliant. Here's a man who doesn't have his head on straight acting like a man who has his head on straight acting like he doesn't have his head on straight. It's hilarious.” -johnmayer.com

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<ul><li>11 Ad groups </li></ul><ul><li>449 keywords w/ match-type </li></ul><ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Paid Search Media Campaign & Landing Page

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<ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>20k visitors 582 player grabs 50 orders 8.5 videos watched per user on page Paid Search Media Campaign Results

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The older demos had a higher percentage of women…interesting! <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>

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<ul><li>Google brand impressions increased 39% </li></ul><ul><li>1 Million + Views </li></ul><ul><li>400k views on YouTube </li></ul><ul><li>4,300 app installs </li></ul>Results? <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>

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<ul><li>Success Begins & Ends with Great Content </li></ul><ul><li>Leverage the distribution & measurement features </li></ul><ul><li>Campaigns are fine but realize these are sustainable assets as you plan and measure success </li></ul><ul><li>Get started – YT is here to stay so start learning how to use it to your advantage </li></ul>Learning! <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>

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Site: www.rampdigital.com Blog: www.optimizeandprophesize.com Twitter: @jonathanmendez <ul><ul><li>Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>