Sse cola wars_7b_2011

Jonatan Schwamberg Pontus Wiehager Ender Yunus Xiqing Deng Media Management Group 7b Case Study

Five forces applied to the case

The concentrate producers industry – rivalry and profitability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Supplier and customer bargaining power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Threat of entry and substitutes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The bottlers industry – rivalry and profitability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Industry attractiveness – concentrate producers vs bottlers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Future challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sse cola wars_7b_2011

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