Linkedin marketing for small business. This is my presentation to a group of small business owners in the Denver area. LinkedIn is one of the premier social business networks - perfect for building your brand while sharing useful information that brands your company.

1. Marketing Techniques http://www.linkedin.com/in/joguerra Your Marketing Gal Copyright 2010 1 LinkedIn 2

2. Preview Your Marketing Gal Copyright 2010 2 Using LinkedIn Profile Your website Socializing online Show your expertise Search Invitations Grow your network People you meet, colleagues & friends Upload contact list Answers Groups Keyword, category, alumni or language Open networking groups Applications Status updates

3. LinkedIn The premier business social networking site More than 60 million registered users Increase your professional online presence Brand your company/yourself Market your products and services Find potential & new customers & power partners Build community Your profile is an online marketing piece or brochure, not a resume 3 Your Marketing Gal Copyright 2010

4. Complete Your Profile-100% Profile Header Status Update Picture Current, Past, Education, Recommended Connections Website Twitter Public Profile Summary & Specialties Applications Experience Education Recommended by Additional Information Personal Information Contact Settings 4 Your Marketing Gal Copyright 2010 Look at your “Settings” to see what kind of info you are sharing with search engines & your contacts.

5. Marketing on LinkedIn Your Marketing Gal Copyright 2010 5 Expand your online network Find strategic partners Find info on businesses, clients or potential clients Connect with clients Establish your expertise Increase your brand Become known as a thought leader and influencer Build community Find information on potential clients Public relations Post events & more

6. Your Website Home Your website or landing page is the center. All your social media marketing efforts should pull people to your site. This is why it’s called inbound marketing: You efforts pull people in versus pushing people. They choose to visit your site. 6 Your Marketing Gal Copyright 2010

7. Social Networks Engage Others Show Your Expertise Your Marketing Gal Copyright 2010 7 Listen Learn and observe Ask questions Make others feel important Think about building community Set up Google alerts for relevant keywords Use a URL shortener Share helpful, relevant information in your industry Share original content such as blog entries or videos Find information online in your industry

8. Search Your Marketing Gal Copyright 2010 8 People Jobs Companies Answers Inbox Groups

9. Invitations Your Marketing Gal Copyright 2010 9 3,000 lifetime invitations 30,000 maximum contacts Personalize invitation message Personalize message & thank people that invite you Dear Teri, It was great meeting you at Creative Connections. Wasn’t the speaker on (topic) great? I’d like to connect with you on LinkedIn and hope you’ll accept my invitation. Should you decide not to, please archive it instead of indicating “I don’t know Jo”. I look forward to networking with you on LinkedIn. Thank you, Jo Guerra

10. Grow Your Network Your Marketing Gal Copyright 2010 10 Add people you meet at events Add colleagues and friends Or upload your connections from your contact manager

11. Answers Your Marketing Gal Copyright 2010 11 Administration Business Operations Career and Education Conferences and Event Planning Finance and Accounting Financial Markets Government and Non-Profit Health Hiring and Human Resources International Law and Legal Management Marketing and Sales Non-Profit Personal Finance Product Management Professional Development Startups and Small Business Sustainability Technology Using LinkedIn

12. Groups Your Marketing Gal Copyright 2010 12 Join groups by keywords, categories, alumni or languages 50 maximum groups – but it’s the level of engagement that counts Access to members via Inmail Start a discussion and share relevant information that provides value Share articles, videos and expert information Comment or add to postings by group members Post & share events with members Create your own group

13. Open Networker Groups Your Marketing Gal Copyright 2010 13 Quantity versus quality. If you are interested in growing your network, you can join open networker groups. Open Networkers: http://www.opennetworker.com/account.aspx?p=register TopLinked.com Invites Welcome LinkedIn Open Networkers or LIONS. http://www.groupstojoin.com.

14. Applications Your Marketing Gal Copyright 2010 14 Blog Link WordPress SlideShare Events Twitter Google presentations Box.net files, Huddle Workspace, Amazon Reading List, LinkedIn Polls,

15. Status Updates Your Marketing Gal Copyright 2010 15 Update often and share: Original content such as blog entries, video, articles Content from Google alerts Content from newsletters Trending topics Events Tips Comment on profile and status updates your contacts share

16. Summary Your Marketing Gal Copyright 2010 16 Complete your profile Your marketing efforts should pull people to your website Share useful info Use search to find companies, contacts, groups, etc. Invitations - personalize them Thank people when they accept your invitation Answer questions Join groups If you want a big network, join open networking groups Add applications Comment on updates Update your status often

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24. Thank you! Your Marketing Gal Copyright 2010 19 Facebook: www.facebook.com/Joguerra Twitter: http://twitter.com/joguerra Meetup: www.meetup.com/Denver-Entrepreneurs LinkedIn Denver Entrepreneur Group www.linkedin.com/groupRegistration?gid=260187 Facebook Fan Page: http://facebook/yourmarketinggal Jo Guerra Social Media Strategist Speaker • Trainer 303.632.2928 SocialJo1@gmail.com www.YourMarketingGal.com LinkedIn: www.linkedin.com/in/joguerra