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Increasing  my MDAnderson for Physician Registrations Raising Awareness Without Raising Budgets Clinical Safety & Effectiveness | Session 10 | April 17, 2009
Project Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aim Statement ,[object Object]
What is myMDAnderson for Physicians? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Haven’t More Physicians Registered?
Awareness: Existing Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Increasing Awareness: Developing Interventions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interventions: Key Internal Contact Points Referring Physicians Patient Access  Specialists Nursing Staff M.D. Anderson  Physicians Shared Patients Office of Physician Relations
Interventions: Internal: Staff & Faculty Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interventions: Internal: Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interventions: Internal: Tip Sheet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interventions: Internal: Patient Flyer ,[object Object],[object Object],[object Object]
Interventions: Internal: Physician Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Referring Physician Call to the Office of  Physician Relations my MDAnderson  for Physicians  Script Forward to Physician Relations Associate For Registration  my MDAnderson Member? Interested in Registration? Forward to Requested/Appropriate Support Resource No No Yes Yes
Interventions: External ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interventions: External: Leveraging Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interventions: External: Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.facebook.com/pages/myMDAnderson-for-Physicians/15081140243 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interventions: External: Twitter http://twitter.com/PhysRelations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],90 Day Follower Growth
Interventions: External: Video ,[object Object],[object Object],[object Object],[object Object],http://www.youtube.com/user/physicianrelations Video Channel Views YouTube 60 Cancertv 2 Vimeo 5 Video.Yahoo 10
Interventions: External: Google Pay-Per-Click Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top 5 Keywords by Performance 5.33% 13 244 stem cell cancer treatments 14.06% 18 128 md anderson referral 2.33% 23 988 stem cell cancer treatment 2.38% 24 1007 stem cells cancer treatment 1.19% 112 9440 stem cell transplant CTR Clicks Impressions Placement / Keyword
Interventions: External: Blogging Visitors http://jennifersreport.blogspot.com/ http://timjedwards.com/ Visitors
Interventions: External: Web Analytics
Interventions: External: Conversions Conversions represent the number of users who clicked through to the  my MDAnderson for Physicians registration page
Interventions: External: SEO ,[object Object],[object Object],[object Object],[object Object]
Early Results CL 32.3 CL 29.5 Pre-Intervention Intervention Post 9.5% Increase In Registrations
Building an Awareness ROI Model Physician visits  my MDAnderson for Physicians home page Physician visits  my MDAnderson for Physicians registration page Physician becomes a  my MDAnderson for Physicians member Physician submits a referral through  my MDAnderson for Physicians Physician clicks on a link to my MDAnderson for Physicians
Enhancing Awareness ROI Capture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet Presence Twitter Facebook YouTube Etc. Physician Relations Site on mdanderson.org my MDAnderson for Physicians my MDAnderson  For Physicians Registration Page Some User Tracking Lost at Registration Form my MDAnderson Activity  - All Post Registration Activity Captured (Referrals, Visits, Messages) Registrations Awareness Referrals
Lessons Learned ,[object Object],[object Object],[object Object],[object Object]
Future Plans ,[object Object],[object Object],[object Object],[object Object],[object Object]
Visit us Online - Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Cs&E 10 - Increasing Physician Registrations On myMDAnderson

  • 1. Increasing my MDAnderson for Physician Registrations Raising Awareness Without Raising Budgets Clinical Safety & Effectiveness | Session 10 | April 17, 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Why Haven’t More Physicians Registered?
  • 7.
  • 8.
  • 9. Interventions: Key Internal Contact Points Referring Physicians Patient Access Specialists Nursing Staff M.D. Anderson Physicians Shared Patients Office of Physician Relations
  • 10.
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  • 18.
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  • 20.
  • 21. Interventions: External: Blogging Visitors http://jennifersreport.blogspot.com/ http://timjedwards.com/ Visitors
  • 23. Interventions: External: Conversions Conversions represent the number of users who clicked through to the my MDAnderson for Physicians registration page
  • 24.
  • 25. Early Results CL 32.3 CL 29.5 Pre-Intervention Intervention Post 9.5% Increase In Registrations
  • 26. Building an Awareness ROI Model Physician visits my MDAnderson for Physicians home page Physician visits my MDAnderson for Physicians registration page Physician becomes a my MDAnderson for Physicians member Physician submits a referral through my MDAnderson for Physicians Physician clicks on a link to my MDAnderson for Physicians
  • 27.
  • 28.
  • 29.
  • 30.

Notas do Editor

  1. Barbara: Increasing myMDAnderson for Physician Registrations was designed to evaluate new cost effective techniques for growing the referring physician user-base of myMDAnderson for Physicians.