Próximos SlideShares
-
Full NameComment goes here.Delete Reply Block
-
juliecollins354Hello! Greetings from Natasha Wanderly. Love spell from dr.Unity brought my husband back" After 9years of marriage, my husband was having an affair with a co-worker and i love my husband so much but he was cheating on me with another woman and this lady i think use witchcraft or black magic on my husband to make him hate me and my kids and this was so critical and uncalled-for, I cry all day and night for God to send me a helper to bring back my husband! I was really upset and i needed help, so i searched for help online and I came across a website that suggested that Dr Unity can help get ex back fast. So, I felt I should give him a try. I contacted him and he told me what to do and i did it, then he did a lovespell for me. 28 hours later, my husband really called me and told me that he miss me so much, Oh My God! i was so happy, and today i am happy with my man again and we are joyfully living together as one big family and i thank the powerful spell caster Dr.Unity, he is so powerful and i decided to share my story on the internet that Dr.Unity is best spell caster online who i will always pray to live long to help his children in the time of trouble, if you are here and your lover is turning you down, or your husband moved to another woman, do not cry anymore, contact Dr.Unity at Unityspelltemple@gmail.com or call/WhatsApp him: +2348071622464 ,to help you in getting your Ex lover back or Stop your divorce and save your marriage now.Responder -
Sarah Weise , Principal at Brilliant Experience & Professional Speaker at Brilliant ExperienceMy favorite talk from SXSW!Responder
-
katekoxxHey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxxResponder
-
johnmayer664Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFvResponder
-
CassieTiffanyUnite And Get Your Ex Girlfriend/Boyfriend Back Urgent Love Spell, I'm Cassie Tiffany from TX, USA...I just found out about my husband cheating on me with a co-worker! We’ve been married going on two years. 2kids. lots of amazing momments together. i want to leave, but i love him so much. all i can think about is how nothing stopped him. how he has to see her everyday because they work together. we are both still young and very attractive. but i want my husband, my friend, and the father of my beautiful children. how do i get past the thought of another woman having my husband? Not my fiancé, not my boyfriend, but my husband! i still love him even though he thinks i want to leave i really want him to do better and stop me before i walk out! my husband told me that he doesn’t feel loved anymore, just because of this co-worker he has be cheating on with me that he wants a divorce, i was devastated, heart broken i begged him to listen to me that we can work it out like we always do, but he didn’t listen, he told me that he met someone that loves and understands him, i begged him to consider our kids but he’s did listen. he left and i was frustrated, i began searching for help and answers, then i heard about a man that can Cast a spell to remind him of all the things we have been through together, at first I was scared then i decided to give it a try, and like magic my husband came back, apology and begging for forgiveness, thanks to this man, I’m posting this to help people with similar issues.Email him now at happylovespell2@gmail.com Whatsapp him or better still call...+2348133873774 You can also view on his Blogs site...http://happylovespel.blogspot.com.ng/ Visit his Web site...http://happylovespel.webs.com/Responder
Exibir mais
User experience doesn't happen on a screen: It happens in the mind.
- UX doesn’t happen on a screen, it’s in the mind Psychology + User Experience + InnovationBrilliant Experience John Whalen, PhD Founder & CEO, Brilliant Experience
- About John PhD Cognitive Science Johns Hopkins University Cognitive Neuroscience Vision Science Linguistics John Whalen, PhD CEO, UX Lead Post Doc. at UCLA during dot.com boom Professor in Psychology University of Delaware Founder, UX Lead Brilliant Experience User Insights Digital Strategy User Experience
- Brilliant Experience Psychology + User Experience + Innovation
- What is user experience?
- A responsive design?
- What is User Experience? The look and feel?
- What is User Experience? The interaction design?
- NO UX doesn’t happen on a screen.
- UX doesn’t happen on a screen, it happens in the mind. #sixminds #sxsw #bebrilliant
- UX is multi-dimensional and multi-sensory. #sixminds #sxsw #bebrilliant
- Introducing the Six Minds
- Vision / Attention
- Wayfinding Vision / Attention
- Wayfinding Vision / Attention Memory
- Language Wayfinding Vision / Attention Memory
- Language Wayfinding Vision / Attention MemoryEmotion
- Language Wayfinding Vision / Attention MemoryEmotion Decision Making
- That is great John, but how do you use the six minds to…
- a digital user experience? design select uncover determine evaluate agree on
- Designing for the Six Minds
- 1. Vision / Attention
- 1. Seeking action near citation.
- 2. Grey box not drawing attention and no affordance.
- 3. Anticipating inline action.
- + Add to Library Captured ‣ Natural eye flow ‣ Words / symbols they are looking for (regardless of what they said) Design Impact ‣ Put action where item sought (with attention drawing button) with right words.
- Discover what the eyes seek and where. #sixminds #sxsw #bebrilliant Vision / Attention
- 2. Wayfinding
- Captured ‣ Understanding of virtual space. ‣ How interface space is navigated. ‣ What surprises and delights. Design Impact ‣ Timing of feedback with micro interactions critical. ‣ Discoverability of invisible interface (voice) challenge.
- Match their perception of space and interactions #sixminds #sxsw #bebrilliant Wayfinding
- 3. Memory
- Memory: Observation Process 1. Ask questions that uncover expectations: “What’s about to happen?” 2. Use transcripts, behaviors and inference to determine mental models
- K Luxury RoyalTreatment Willi Wha Flya DefineLuxury LimoatMassagShoeShin BestRestaur Everyoneatat ExoticFoods Pam pered First Class C Elite Status Love i Lov F Aspire to do/g Vacation Life Style B SLK Non-Travel rossfit unteer riathlon ymphony Opera with Friends Movies Brands Virgin Am erica Ritz M arriott M andarin Shangri-La Mercedes manMarcuserigammo Services keeper rdiner actor Lazy,SleepIn
- Figure 1: Cuisinart Corporate Store Figure 2: Cuisinart Web Store What the…?
- Captured ‣ Words used ‣ Semantic relationships ‣ Mental models Design Impact ‣ Understanding and activating the right mental model will build trust and reduce the need for instructions. Kelly Luxury Royal Treatment Willin What Fly aw DefineLuxury Limo at AMassageShoe Shine Best Restaura Everyone at a tou Exotic Foods Pam pered FirstC EliteStatus L Aspireto Cards&Money Vacatio SpendO 90% CardUse C World View M ostIm portant Health W ork-Life B Relaxing on Vac PeaceofMind Successful LuckytoHaveJob HavePieceofMind Fortunate+HardWorking BePromoted AffordHome ImproveHealth Made It Financial Goals Two Homes, Rentals No Worrying About Bills Work-Life Balance Charities Child Cancer Meals on Wheels SF Symphony Parkinson's 5-YearG oals Vacation House International Travel Retirem entSavings New Car New Home LifeStyle Travel Palm SpringsLasVegaseCountry Cars tyG25 udiA4 Class BSLK Non-Travel rossfit unteer riathlon ymphony Opera withFriends Movies Brands Virgin Am erica Ritz M arriott M andarin Shangri-La Mercedes anMarcus rigammo Services keeper rdiner actor Lazy,SleepIn
- #sixminds #sxsw #bebrilliant Activate and harness their mental models. Kelly Luxury RoyalTreatment Willingtopaymore WhatyouwantwheneverFlyawayatwhim DefineLuxury LimoatAirport MassageShoeShine BestRestaurants Everyoneatatouchofabutton ExoticFoods Pam pered First Class Cabin Elite Status Love it. Easy to get spo Love it Feel special Well treated Aspire to do/get Travel around Surfing Seaboard C Cards & Money Vacation Spend On Tennis Cross Fit Home Impro Clothing Eating Out90% Card Use DiscoverUnited Club Card Amazon VISA CostCo AMEX 5% Cash WorldView M ostIm portant Health & Fam ily W ork-Life Balance Relaxing on Vacation PeaceofMind Successful LuckytoHaveJob HavePieceofMind Fortunate+HardW BePromoted AffordHome ImproveHealth MadeIt inancialGoals omes,Rentals yingAboutBills ork-LifeBalance Charities ChildCancer MealsonWheels SFSymphony Parkinson's 5-Year G oals Vacation House InternationalTravel Retirem ent Savings New Car New Home Life Style Travel Palm SpringsLas VegasWine Country Cars Infinity G25 Audi A4 MB C-Class MB SLK Non-Travel Crossfit Volunteer Triathlon Symphony Opera Dinner with Friends Movies Brands Virgin Am erica Ritz M arriott M andarin Shangri-La Mercedes NeimanMarcusFerigammo Services Housekeeper Gardiner Contractor Lazy,SleepIn Memory
- 4. Emotion
- Emotion
- Example Observational Process 1. Which credit cards to you use today? 2. Which is your favorite? 3. What is your weekend like? 4. How do you like to vacation? 5. What are your goals for the next 3 years? 6. What is most important to you? 7. What worries/excites you the most about the future? 8. What do you aspire to in life?
- Prepare for 1. Tears 2. Hugs
- What we look for: What will draw them in immediately? What will provide lasting meaning and value? What touches on their deepest goals and wishes?
- Uncover what appeals, enhances and awakens. #sixminds #sxsw #bebrilliant Emotion
- 5. Language
- Language: Observational Process 1. Record interviews, analyze transcripts for word usage ‣ How do words/ideas vary by group (e.g., novice/expert) 2. Probe for detailed meaning of terms
- Learn their lexicon. #sixminds #sxsw #bebrilliant Language
- 6. Decision Making
- Observational Process 1. What is the flow of their decision making? 2. What do they need to know when? 3. Infer: What do they think the “problem space” is? Is that really it?
- Augment their micro decisions. #sixminds #sxsw #bebrilliant Decision Making
- Real-World Application
- Lean / Design Thinking Process INTELLIGENCE ‣ Landscape Session ‣ Research Review ‣ Site Review ‣ Competitor Review ‣ Stakeholder Interviews Formalized Questions
- Lean / Design Thinking Process INTELLIGENCE INSIGHTS ‣ Landscape Session ‣ Research Review ‣ Site Review ‣ Competitor Review ‣ Stakeholder Interviews ‣ 1-on-1 IDIs in Situ ‣ Synthesis ‣ Persona Creation ‣ Journey Mapping ‣ Opportunity Mapping Formalized Questions Insights & Opportunities
- Lean / Design Thinking Process INTELLIGENCE INSIGHTS IDEATION ‣ Landscape Session ‣ Research Review ‣ Site Review ‣ Competitor Review ‣ Stakeholder Interviews ‣ 1-on-1 IDIs in Situ ‣ Synthesis ‣ Persona Creation ‣ Journey Mapping ‣ Opportunity Mapping ‣ Strategy Session ‣ Design Sprints ‣ Sketching ‣ Prototype Creation Formalized Questions Insights & Opportunities Conceptual Directions
- Lean / Design Thinking Process INTELLIGENCE INSIGHTS IDEATION VALIDATION ‣ Landscape Session ‣ Research Review ‣ Site Review ‣ Competitor Review ‣ Stakeholder Interviews ‣ 1-on-1 IDIs in Situ ‣ Synthesis ‣ Persona Creation ‣ Journey Mapping ‣ Opportunity Mapping ‣ Strategy Session ‣ Design Sprints ‣ Sketching ‣ Prototype Creation ‣ Interactive Prototype ‣ A/B Testing ‣ Competitive Testing ‣ Iteration / Refinement Formalized Questions Insights & Opportunities Conceptual Directions Validated Prototype #sixminds #sxsw #bebrilliant
- What we were told the audience wanted: “One comprehensive solution.”
- Decision Making Language Emotion Vision / Attention Memory Wayfinding #sixminds #sxsw #bebrilliant
- Summary
- UX happens in the mind. #sixminds #sxsw #bebrilliant
- UX is multi-dimensional and multi-sensory. Language Wayfinding Vision / Attention MemoryEmotion Decision Making #sixminds #sxsw #bebrilliant
- Design for the six minds Language Wayfinding Vision / Attention MemoryEmotion Decision Making #sixminds #sxsw #bebrilliant Discover what the eyes seek and where. Match their perception of space and interactions Activate and harness their mental models. Learn their lexicon. Uncover what appeals, enhances and awakens. Augment their micro decisions.
- John Whalen jw@brilliantexperience.com linkedin.com/in/johnwhalen Psychology + Innovation + DesignBrilliant Experience Thank you!