John Lane
37
Seguidores
Personal Information
Organização/Local de trabalho
Raleigh-Durham, North Carolina Area, NC United States
Cargo
Digital Marketing Leader - Building Agile Marketing Strategies, Teams & Content
Setor
Advertising / Marketing / PR
Site
www.centerline.net
Sobre
When I watched TV as a kid I used to run to the bathroom during the show so I could make it back for the commercials. Today, brand strategy, digital marketing and the consumer experience still captivate me. That’s why I do it for a living.
I believe marketing strategies must continually evolve to keep pace with the needs of brands’ audiences. So throughout my career, one of the biggest responsibilities has been to stay highly knowledgable about what content and experiences are most effective “now,” and what will be even more effective in the future. At Centerline, I helped some of the world’s most influential companies—like IBM, GE and Lowe’s Home Improvement—navigate the modern, rapidly...
Marcadores
content marketing
b2b marketing
marketing
marketing examples
personas
content strategy
roi
market research
starbucks
ikea
everlane
marriott
digital marketing
moments
b2c marketing
content
b2b
instagram
influencers
Ver mais
- Apresentações
- Documentos
- Infográficos
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Há 6 anos
Content Strategy for Everything
Kristina Halvorson
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Everything Is Marketing, Everyone Must Be Agile
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What is UX?
David Carr
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Há 11 anos
The Power of Content Marketing - Chris Moody at Internet Summit
Chris Moody
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Há 9 anos
Build. Better. Content!
Jonathon Colman
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Há 9 anos
Orchestrating Content
Sara Wachter-Boettcher
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Há 9 anos
The Role of PR in Content Development and Activation
Luca Penati
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Há 13 anos
Social Media Engagement is Not a Strategy
Mark Schaefer
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Há 9 anos
Buyersphere 2013
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Há 10 anos
Why Content Marketing Fails
Rand Fishkin
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Há 9 anos
John Lane - Centerline Digital - DMFB Conference 2014 - How To Walk On The Sea Of Content
Centerline Digital
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Há 10 anos
Scaling Quality v1.3
Michael King
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Há 10 anos
The Brand Gap
coolstuff
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Há 17 anos
Finding Your Web Content Balance
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Há 10 anos
Building Your Agency's Content Strategy Practice
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Há 10 anos
Digital Strategy 101
Bud Caddell
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Há 10 anos
The Anatomy of Great Content (and the fire that refines it)
Elan Morgan
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Há 10 anos
Solving Your Content Crises: Compendium #MBO13 Presentation
Clayton Stobbs
•
Há 10 anos