2. Audience Research
• For my research I created a Wallwisher page to get
responses by posting a link on my Facebook page
which was used to get an overview of peoples
thoughts.
• I also posted a link to a ten question survey which I
created by the use of survey monkey. This was posted
on my Facebook page as well however I only got 9
responses for it which is a suitable amount but I was
hoping for more.
• Finally I filmed a focus group of three people to get a
more open idea of what an audience of my product
would like to see.
3. Wallwisher
From the comments left
on my wallwisher where
I posted the question
“What Would You Like
To See In A Music
Video?”
Most of the comments
left said that the
audience wanted a
music video to consist of
girls, a good narrative, a
good pace of editing
that could be in sync
with the music and/or
the narrative.
4. Survey
The first question I asked on Question 1
my survey was “Are you male
or female?” 6
The problem of only having 5
about a third of the people 4
People
being female means I manly 3
got answers from a male point 2
of view.
1
0
5. Survey
• The second question I asked
Question 2
on my survey was “How old Age
are you?” all of the people
said 16-20.
• This gave meant than the
16-20
survey was being answered
by older teenagers.
6. Survey
• The third question I asked
Question 3
on my survey was “What's Sales
your favorite genre of Pop Rock R&B
music?” Hip Hop Dubstep Indie
• Here I got mixed results as 7% 7%
there are many different 7% 14%
music genres. 22%
43%
7. Survey
• The fourth question I asked
Question 4
on my survey was “What Artist
sort of artist do you tend to
like?”
• The choices were between
Solo
solo and band. Band
8. Survey
• The fifth question I asked on
Question 5
my survey was “Do you 9
watch music videos?” 8
7
• This was a yes or no
6
question. 5
4 No
3 Yes
2
1
0
9. Survey
• The sixth question I asked
Question 6
on my survey was “What do
Girls
you expect in a music
video?”
• Only 6 people answered this
Narrative
question.
Relation to
Song
10. Survey
• The seventh question I
Question 7
asked on my survey was
“What attracts you to music
videos?” Girls Narrative
• I got about the same
response to this as to
question 6.
Music Band/Artist
11. Survey
• The eighth question I asked
Question 8
on my survey was “Do you Pop Rock?
like the genre of Pop Rock?” 0% 0%
• This was a yes or no
question. Yes
44% No
56%
12. Survey
• The ninth question I asked
Question 9
on my survey was “What
makes Pop Rock seem
appealing to you?”
• I got mixed answers most of
which were irrelevant as The Mix of the
It Doesn't Genres work
people didn’t know what well.
Pop Rock is.
13. Survey
• The last question I asked on
Question 10
my survey was “Would you Video?
like to see a new music Yes No
video for a Pop Rock song?”
• This was a yes or no
question. 33%
67%
14. Focus Group
From my Focus Group I
fount out the views of
three people on what they
want to see in music
videos and their opinion
on the music genre of Pop
Rock.
The result of the Focus
Group were similar to my
wallwisher and Survey
that I posted on Facebook.
15. Focus Group
• I found out that to
attract an audience of
music videos I would
need to include girls
and a good narrative
that’s related to the
song to appeal to an
audience of teenagers.
16. Focus Group
• A problem that I may
encounter by the use of
my Focus Group is that
it only consisted of
males and if I included a
female or more people I
would have got a more
range of a response.
