‘Would you tell me
please which way I ought
to go from here…
Change demands a solid plan with clear
direction…or you’ll end up like Alice…
‘That depends a great
deal on where you want
to go,’ said the cat.
‘I don’t much care where,’
‘Then it doesn’t much
matter which way you go,’
said the cat.
Change leaders provide direction and
reinforce the importance of getting the right
stakeholders involved at the right time, to
ensure both change and communication
expertise is there at the start of the change
Talk about the reasons why people are here – mobility, upgrades, tips/tricks, the way other people are doing things…get audience participation
Vision Statement – The North Star of Change Management
Clear directionExamples of JFK – first man on the moon not NASA interpreting, man moon, first.
Stress the importance of pointing out THE COST OF DOING NOTHING
Talk about the need to produce short term wins for buyin – this is a critical step towards achieving change success
August 28th 1963
The curse of knowledge will cripple the effectiveness of any communication – use the example of the multiple power points based on RCM strategies – one for maintenance techs, one for supervisors and one for key decision makers/funders of iniatives.
Need to remove barriers to change – need to have a formal barrier removal process.