2. HI, THERE
• Independent Developer
• Building web applications for 12yrs (Java, Rails)
• Enjoy working with startups
• Have seen too many projects suffer due to lack of basic
research
31. EXISTING SOLUTIONS
• How are people currently solving the problem
• Identify existing products and companies
32. EXISTING SOLUTIONS
• How are people currently solving the problem
• Identify existing products and companies
• Post questions on forums “what’s the best way to ..?”
33. EXISTING SOLUTIONS
• How are people currently solving the problem
• Identify existing products and companies
• Post questions on forums “what’s the best way to ..?”
• Best/worst features of the existing solutions
34. EXISTING SOLUTIONS
• How are people currently solving the problem
• Identify existing products and companies
• Post questions on forums “what’s the best way to ..?”
• Best/worst features of the existing solutions
• Value proposition by time or money
36. CUSTOMERS
• What type of people want this job done?
• What is the value to them?
• Where can you find them? (Scene of the customer)
• How would you market to them?
38. DASHBOARD
• Google alerts (key words, competitors)
• Twitter follow/lists (influencers, hashtags)
• Rss feed (influencers, competitors)
• Share with your team
39. CAUTION
• Timebox your research efforts
• Take note of any conclusions you draw
• Test your hypotheses
• Reach out to the customer base and key influencers