The PR & Social Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the PR, Social Media and Brand Comms landscape. The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions that will provide them with invaluable tips, strategies and guidance in being able to deliver an Integrated Brand Communications approach – where PR, Social, Content and SEO work closely together – Not in silos.

1. PR & Social Leaders
Masterclass
Produced by Marketing Masterclass Series
#PRSL16
Where: Radisson Blu Edwardian (The Walters Suite), Manchester M2 5GP
When: Tuesday 24th May 2016 // Time: 9.30am-1.00pm
*Registration between 9.00am-9.30am

2. The PR & Social Leaders Masterclass will showcase a series of expert insights from five industry leaders
who will share their latest thinking on the big issues, industry trends and strategies that are shaping the
PR, Social Media and Brand Comms landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of
engaging roundtable sessions that will provide invaluable tips, strategies and guidance in delivering an
integrated brand communications approach in which PR, Social, Content and SEO work collaboratively
– Not in silos.
PR & Social Leaders
Masterclass #PRSL16

3. In association with:
Branded3
www.branded3.com
Greenlight
www.greenlightdigital.com
Brass
www.brassagency.com
Smoking Gun PR
www.smokinggunpr.co.uk
Blueclaw
www.blueclaw.co.uk
Search Laboratory
www.searchlaboratory.com

4. Who’s
Attending?
• Head of PR & Communications – AO.com
• Head of Content & Social – DFS
• Head of Brand – Rentalcars
• Global PR Manager – Premier Farnell
• Head of Digital – JD Williams
• Head of Digital & Social – The Co-operative Group
• Head of PR & Communications – Laterooms.com
• Chief Marketing Officer – Zuto
• Head of Brand, Marketing & Communications – TD Direct Investing (Europe)
• Brand Director – icelolly.com
• Head of Marketing – Mamas & Papas
• Brand Communications Manager – Greggs
• Head of Marketing Operations, Digital Excellence – Telefonica UK
• Head of Digital Marketing & Engagement – Bupa
• Senior Social Media Manager, Group Digital & Corporate Affairs – Lloyds Banking Group
• Communications Manager – Argos
• Senior PR & Social Manager – The Fragrance Shop
• Senior Manager, PR & Social – Provident Financial Group
• Head of SEO – Matalan Direct
• Senior PR Manager – Wm Morrison Supermarkets plc
• PR Manager – AO.com
• SEO Manager – Satsuma Loans
• Senior Content Editor – Boohoo
• Head of eCommerce – Joe Browns
• European Marketing Manager – Bureau Veritas
• Digital Marketing Manager – Traidcraft
• Global Marketing Manager – Trajan Medical
• PR & Social Media Manager – Matalan Direct
• Head of Content – Rentalcars
• PR & Social Media Manager – Pets Choice
• Social Media Manager – Slater & Gordon
* Sample of #PRSL16 delegates

5. Keynote Address - Setting the trend in campaign
development: A collaborative approach
Ben Bisco, Head of Digital at JD Williams
In this session Ben will reveal the successful approach implemented by
the N Brown Group, which not only changed the way in which their
internal teams work more collaboratively, but through the
award-winning ‘Simply Be Real Campaign’ transformed their ability to
communicate the brand proposition in an ever-changing digital age.
Future game changers in PR & Social
Paul Mallett, Joint Managing Partner at Brass
Developing an SEO approach to PR
Chris Woolford, Digital Communications Director at Search Laboratory
Storytelling in a digital age / Managing your online
reputation and avoiding a PR crisis
Rick Guttridge, Managing Director at Smoking Gun PR
Strategies for maximising the reach of your
‘Owned & Earned’ content
Andy Way, Head of Content & Engagement at Greenlight
How influencer marketing can improve your
SEO efforts
Martin Calvert, Marketing Director at Blueclaw
Roundtable Sessions

6. Chris Woolford
Digital Communications Director
at Search Laboratory
Chris converted to search engine
marketing following 14 years in the
PR industry. He has developed
content campaigns for the likes of
Sony, O2, Office Depot, PayPal and
Interflora using whatever it takes –
be it flaming firework flower petals or
giant Darth Vader Post-It murals – to
get effective results. Chris is Client
Services Director at Search
Laboratory, a global leader in search
engine marketing, specialising in
English and international SEO and
PPC.
Keynote & Roundtable Experts
Ben Bisco (Keynote)
Head of Digital
at JD Williams
An experienced online marketer
providing cutting edge digital
marketing campaigns across a
variety of disciplines and markets.
Having cut his teeth in a specialist
search agency, Ben joined Brilliant
Media to set up a search offering
from scratch. In only a few years he
grew the department from a handful
of campaigns to be one of the
largest in the UK.
A move to digital specialist
hômejames gave him the chance to
get stuck in to multi-channel work,
where he was instrumental in
developing a full service offering for
the agency. Now, Ben is Head of
Digital at JD Williams – helping grow
some amazing brands.
Paul Mallett
Joint Managing Partner
at Brass
Paul has worked at the forefront of
online marketing since its inception.
With extensive experience spanning
over 20 years, Paul has led the
creative and strategic activity on a
host of innovative and
award-winning campaigns for some
of the world’s best known
organisations and brands.
After a successful period of creative
stewardship at agency Brand New
Media, Paul created digital FMCG
specialists swamp in 2002, where he
was responsible for an impressive
client list which included Heinz,
Umbro GlaxoSmithKline, Umbro,
Tesco and MBNA. Paul then
managed the acquisition of swamp
by Brass (then Brahm), joining forces
with the existing digital team to
create one of the UK’s leading digital
agencies.
Paul now acts as lead digital
strategist for Brass Alt, developing
and executing global digital strategy
in a multi-channel, multi-screen
environment.
Andy Way
Head of Content & Engagement at
Greenlight
Andy has worked in digital marketing
for 16 years now. He started on client
side, working for EMI Music, handling
the digital campaigns for artist
releases & tours including The Beach
Boys, David Bowie & Robbie Williams
as well as the Now! That’s What I Call
Music compilation albums.
He moved to agency life in 2006 and
has worked at Creative, Media,
Content and Search agencies in that
time, working on web build, app
development, social media
campaigns and video production,
amongst numerous other disciplines.
Clients have included the BBC, Sony
PlayStation, Renault, Miller, Channel
4, Disney, VW & Coca-Cola.

7. Martin Calvert
Marketing Director
at Blueclaw
Martin has an 11-year career as an international
researcher, speaker and client and agency-side
practitioner in the field of online communication
and influence. Drawing on his diverse experience,
Martin provides a practical, personable and
data-driven view of digital marketing and SEO.
Having recently joined Blueclaw as Marketing
Director, Martin is responsible for enthusing major
brands and challengers alike about the new art of
the possible in digital marketing
Rick Guttridge
Managing Director
at Smoking Gun PR
With over 15 years Public Relations and
communications agency experience, Rick has
helped to build and protect the reputations of
some of the best known consumer brands around,
including Red Bull, Jaguar, Persil and The North
Face.
A media geek from a young age (he blames his
writer Uncle), his career has seen him land front
page client coverage in titles as diverse as the
Guardian and Daily Star, deliver stunts that have
become internationally famous and start Twitter
trends from the iPhone invariably glued to his
hand.
Ask him about playing beach football in Dubai
with Eric Cantona, pitching to Miss Costa Rica in a
swimming pool in Miami, retiring Olympic medal
winners or swapping shirts with Bear Grylls.Don’t
ask him to measure your PR impact via AVE nor
about which football players he’s helped keep out
of the press. He co -founded Smoking Gun in 2010
to build an intelligently creative agency that makes
a measurable difference to its clients and staff and
with seven straight years of double-digit growth
and 30 leading industry awards on the shelf things
are going to plan.
Ian Harris (Official Chair at #PRSL16)
CEO & Founder
at Search Laboratory
Ian is the founder and CEO of global search engine
marketing agency Search Laboratory. For the last
nine years his unique scientific and mathematical
approach to search engine optimisation and
pay-per-click advertising has seen him grow Search
Laboratory from a two-man operation to today
employing over 150 in-house search specialists and
linguists, managing a world famous client list.
Ian’s career began in programming, which led to
him being appointed as CTO for one of the world’s
largest web localisation companies. Here he helped
companies such as British Airways, IBM and HSBC
tap into new overseas markets online. During his
time as CTO Ian witnessed many large
organisations trying to build search marketing
campaigns in multiple languages – either by
translating keywords or by using a student intern.
Ian wanted to fill the gap in the market for a
dedicated multilingual search engine marketing
service and subsequently created Search
Laboratory in 2005

8. How to attend
If you’d like to attend or get involved in future
masterclass events, please contact:
John McCambley, Event Producer
+44 (0)7796322894
john@marketing-masterclass-series.com
Further information can also be found on
www.marketing-masterclass-series.com