1. #DIGITALMANC18
Digital Leaders
Masterclass
Produced by Marketing Masterclass Series
Where: Museum of Science and Industry (Garratt Suite), Manchester M3 4FP
When: Tuesday 6th November 2018 // Time: 9.30am-1.00pm
*Registration between 9.00am-9.30am

2. The Digital Leaders Masterclass will showcase a series of expert insights from industry leaders who will
share their latest thinking on the big issues, industry trends and emerging developments that will shape
digital strategy going into 2019 and beyond.
The masterclass will provide delegates with a unique ‘Holistic’ learning experience through a series of
engaging roundtable sessions that will explore the core trends, challenges and opportunities across the
digital mix – Search, Content, Conversion Rate Optimisation, Data & Analytics, Emerging Technologies
and the User Experience.
Digital Leaders
Masterclass #DIGITALMANC18

3. Produced by Marketing Masterclass Series in association with:
McCann Connected
www.mccannmanchester.com/connected
WMG
www.webmarketinggroup.co.uk
Edit
https://edit.co.uk
Search Laboratory
www.searchlaboratory.com
Digitaloft
www.digitaloft.co.uk
LION+MASON
www.lionmason.agency
User Conversion
www.userconversion.com
Forward Role
www.forwardrole.com
Blueclaw
www.blueclaw.co.uk

4. Who’s
Attending?
• Head of Digital Marketing – Pets at Home
• Head of eCommerce – Footasylum
• Head of Digital Marketing – Motors.co.uk
• Head of Digital Service – Virgin Media
• Head of Digital – Safestyle
• Head of Digital- Shearings Holidays
• Head of Analytics – Iceland
• Head of eCommerce – Steinhoff UK
• Head of Marketing, Brand & Business Development – Arriva Rail North
• Digital Director – Think Money Group
• Head of Search & Performance Marketing – Distrelec Group
• Head of Marketing (UK) – Countrywide PLC
• Digital Strategy Manager – Sky Betting & Gaming
• Group Marketing Director – 2020 Legal
• Direct to Consumer eCommerce Manager – Arla Foods
• Head of Paid Media – Gymshark
• SEO Analyst – BookingGo
• Head of Marketing – Pets Choice
• Senior Digital Manager – DWF
• Lead Product Owner – Plusnet
• Senior Digital Marketing Officer – University of Manchester
• SEO Manager – ao.com
• EMEA eCommerce Marketing Manager – Spectrum Brands Group
• Technical SEO Analyst – BBC
• eCommerce & UX Manager – HSS Hire
• Creative Director – Skipton Building Society
• Marketing Director – Clothes2order
• Brand Lead – Very.co.uk
• Head of eCommerce – Hotter
• Head of Marketing – Chums
*Sample of #DIGITALMANC18 delegates

5. Maximising your Optimisation Efforts (Keynote)
Mark Leach, MD at User Conversion
Getting to Know Which Data to Use and How to Use It
to Improve your Digital Performance
Sameer Rahman, Group Director of Data Science and Stephen
Kenwright, Director at Edit
Opportunistic SEO in 2019: Customer Insight,
Competitors and Keywords
Martin Calvert, Marketing Director and Larissa Green, Strategy
Director at Blueclaw
Digital Disrupters in Marketing
Monica Tailor, Head of Digital and Sharon Palmer, Head of
Channels & Managing Partner at McCann Connected
Lessons Learned from Launching 100+ Content
Campaigns In 2018
James Brockbank, MD and Matt Appleby-Ramsay, Head of
Digital at Digitaloft
Tips and Strategies for Delivering Effective Digital
Transformation – Truly Understand your User and
Their Online Experience
Andrew Machin, Founder & UX Director at LION+MASON
Search In 2019
Dave Howlett, Digital Strategist and Chris Attewell, Director
at Search Laboratory
Keynote & Roundtable Sessions

6. Martin Calvert
Marketing Director
at Blueclaw
Martin has an 11-year career as an
international researcher, speaker and
client and agency-side practitioner in
the field of online communication
and influence. Drawing on his
diverse experience, Martin provides
a practical, personable and
data-driven view of digital marketing
and SEO.
In his role as Marketing Director at
Blueclaw, Martin is responsible for
enthusing major brands and
challengers alike about the new art
of the possible in digital marketing.
Monica Tailor
Head of Digital
at McCann Manchester
Monica is a highly experienced
senior digital leader. Having studied
design and practised digital for more
than 20 years, she has been involved
with projects of all sizes across a
wide range of industries from
strategy through to execution. Her
passion lies in embedding digital at
a strategic level in businesses while
getting people excited about the
endless possibilities.
In 2002, Monica founded her own
agency before joining McCann
Manchester in 2012 to head up the
digital offering for Aldi, which
progressed to her current role in
leading all things digital across the
McCann Manchester group,
including Connected. Her passion
for digital innovation and
empowering others to join the
industry sees her on the board of
Manchester Digital.
Keynote & Roundtable Experts
Mark Leach
Managing Director
at User Conversion
Mark joined User Conversion as
Managing Director in 2018, with a
remit to drive the agency forwards
and focus on continuing to deliver
best-in-class service as User
Conversion expands.
Mark had been at Missguided since
2015, where he established and led
an in-house team of experts,
delivering significant increases in
conversion rates for the fast fashion
retailer. He is an innovator in the
e-commerce sector, recognised for
implementing a new award-winning
online checkout process at the
retailer, as well as launching an iOS
app which increased mobile
conversions by over 30 percent.
At User Conversion he heads up a
team of experts that has grown to 30
over the past 12 months, servicing
some of the biggest online brands in
the UK; with his expertise in
e-commerce and fast fashion
enhancing the impressive skill set of
the existing team.
Andrew Machin
Founder & UX Director
at LION+MASON
With over 17 years’ experience in UX
and Digital, Andrew Machin, Founder
and UX Director at LION+MASON
has helped global brands such as
John Lewis, Jet2, and Interflora
create transformational digital
experiences, from web applications
to in-store retail experiences.
Through the success of such projects
Andrew has received accolades that
include high-profile awards that span
innovation, strategy, design, and
results, such as the Dadi Grand Prix
Award and the Digital Impact Award
for Innovation.
This experience has led to Andrew
judging the Digital Experience
Awards, being featured in .net
magazine, lecturing at Leeds
University, and speaking at seminars
and conferences across the UK.

7. David Howlett
Digital Strategist
at Search Laboratory
David works in Search Laboratory’s
digital strategy team, working with
large brand-name clients on
cross-channel digital marketing
campaigns.
David sees first-hand the positive
impact digging into a client’s data
and analysing the numbers can have.
His Masters in Mathematics comes in
handy when working with large data
sets and working out how a client’s
budget should be spent across all
channels.
James Brockbank
Managing Director
at Digitaloft
James is Managing Director &
founder at award-winning SEO &
content marketing agency Digitaloft,
overseeing the agency’s growth and
working alongside the team to drive
success for clients across campaigns.
James is a VIP contributor to both
Search Engine Journal and a regular
conference speaker at the likes of
BrightonSEO, DMWF, eCommerce
Show North and Digital Olympus.
Sameer Rahman
Group Director of Data Science
at Edit
Sameer is the Director of Data
Science at EDIT which is a machine
learning, digital marketing and
technology solutions consultancy
based in Bath, London and Leeds.
He is also the Chairman of Chartered
Institute of Marketing in Wales and
has previously led the Data Science,
Digital Marketing and Marketing
Planning teams at Gocompare,
Lloyds, HBOS and various other FS
organisations.
As a director and senior consultant,
Sameer has helped companies
successfully use the different kinds of
data available to increase digital
marketing performance. He has used
predictive modelling techniques on
digital and other data sources to
radically change marketing practice.
He is a thought leader, prominent
blogger and conference speaker on
various data related topics and truly
believes that data is one of the best
enablers to satisfy customer needs.
His favorite line ‘If your business and
marketing doesn’t make customers’
lives easier, then you should rethink
your existence’.
Ian Lloyd
Director of Digital Operations
at WMG (Official Master of Ceremonies)
Director of Digital Operations at
WMG, Ian Lloyd is a rare breed –
analytical, yet matched with equal
measures of creativity. Brilliantly
talented, Ian has over 11 years
industry experience working with
leading brands and blue-chip names
across the UK and internationally.
With a deep understanding of client
needs, Ian guides a team of 50,
advising on SEO strategy for our
largest accounts and implementing
new technologies and processes
within the business. An avid reader of
industry news, trends and insight, Ian
is on the cusp of all things innovative
making him pivotal to product
development.

8. Get Involved
If you’d like to attend the masterclass or would be
interested in leading a session at a future event as an
‘Official Partner’, please contact:
John McCambley, Founder & Chief Producer
+44 (0)779 6322894
john@marketing-masterclass-series.com
Further information can also be found on
www.marketing-masterclass-series.com