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Candy for all Occasions By: Michele Leo and Megan Campbell
Business History <ul><li>Started out in basement </li></ul><ul><li>Supplied to restaurants and hotels </li></ul><ul><li>Bought first store in Wilmington, DE. In 1990 </li></ul><ul><li>Opened New London store in 2004 </li></ul>Located on the corner of 796 and State Road, Candy for all Occasions gets the attention of many locals and travelers just passing through. Many picnic tables and chairs are positioned on the premises so that patrons may enjoy their tasty treat on location.
Long Term Goals <ul><li>Stay successful </li></ul><ul><li>Expand in selection of food items </li></ul><ul><li>Stay in the family </li></ul><ul><li>Increase profits </li></ul>Adding a M&M’s dispenser, is just one expansion that Sue Ford, owner of Candy for all Occasions, has implemented in recent months. She has also added Jelly Belly’s and Asher’s Candy.
Business Outlook <ul><li>Customer base is continually expanding. </li></ul><ul><li>Profits are steadily increasing. </li></ul><ul><li>In general, business outlook is good. </li></ul>Candy for all Occasions presently has eight employees that work on a regular basis in the New London store. Shown here is a hard working employee who is currently bagging chocolate covered pretzels, a store specialty.
Advantages of Owning a Private Business <ul><li>Freedom of Creativity </li></ul><ul><li>Being your own boss. </li></ul><ul><li>Choosing your own hours. </li></ul><ul><li>Earning the highest percentage of profit. </li></ul>Not only do you have freedom of creativity, and the ability to be your own boss, you also get to see the joy of children as they purchase their favorite candies.
Disadvantages to Owning a Private Business <ul><li>All responsibility rests on the boss. </li></ul><ul><li>If a customer is dissatisfied, the owner is blamed. </li></ul><ul><li>Low profit directly affects the owner. </li></ul><ul><li>Finances cut directly into their paycheck. </li></ul>Not only does Candy for all Occasions have chocolates and soft candies, it also has a wide selection of hard candies, such as the lollies pictured above. The lollies vary in size, shape and color.
Impacts of Government Regulation and Taxation <ul><li>Filing and paying taxes adds many working hours. </li></ul><ul><li>She collects sales tax on all stationary items. </li></ul><ul><li>Laws requires employees to wash hands. </li></ul><ul><li>Business has to go through yearly sanitation inspections. </li></ul>Above is a kettle of milk chocolate being heated and stirred to the creamy milk chocolate that we all love. Candy for all Occasions also offers a wide variety of dark and white chocolates.
Other than chocolates and other gooey treats, Candy for all Occasions also offers an assortment of Leanin’ Tree greeting cards and TY Beanie Babies. Beanie Babies attract the younger customers, while the cards go great with a candy gift. Candy for all Occasions hopes to add Webkins, an up and coming plush toy fad, to their ever increasing variety of children’s toys.
This fine establishment also offers a wide variety of ice cream and a local favorite, water ice. There are sixteen different flavors of Bassetts Ice Cream and thirteen flavors of Georgeo’s Italian Ice. Soon soft serve ice cream will be available for gelati's and ice cream sundaes. Milkshakes will shortly be added to the dessert menu as well. As you may have noticed, Candy for all Occasions is not just about candy.
Candy for all Occasions also works with Asher’s Chocolates. Displayed here on the left are sugar free candies that make Candy for all Occasions accessible to all health care needs such as those with diabetes. The case to the right offers Asher’s candy and homemade candy unique to Candy for all Occasions. People travel far and wide for Sue Ford’s delectable homemade chocolates.
Quarter Mania is a special section of this candy store. It offers a wide variety of candy for twenty-five cents. This appeals to the younger generation. This affordable candy offers children a chance to experience making a purchase. Pictured on the right is a young girl making her first purchase of a Whirly Pop at Candy for all Occasions. Parents affordable way to appease their children.
Originality is what makes Candy for all Occasions special. From traditional treats, to custom made candies, Candy for all Occasions can meet any confectionary needs. For every holiday, birthday, or any special occasion, Candy for all Occasions will cater to any of your candy desires.
Owner Sue Ford opened Candy for all Occasions in New London after many trials and downfalls. From starting out in her basement, to her first store in Delaware, Sue has an edge over competeters with her experience and drive. Sue hopes to create a business that will support her family and continue to be successful in all aspects. Candy for all Occasions is a family ran business and Sue would like to keep it that way in the future. Currently business is doing well and the customer base continues to grow. With a team of eight employees, Candy for all Occasions is steadily ran and creates a genial atmosphere. In the area, Sue is lucky enough to be the only candy maker, but does face some competition with her ice cream business. Some competeters would be the Station in West Grove, and Jay’s in Oxford. Sue sees advantages in having freedom of creativity and the ability to create her own working hours. However, she finds disadvantages from the pressure that comes from being at the top. Such as, responsibility for dissatisfied customers and low profit time periods. Some regulations of this business include wearing gloves, containing hair, and keeping a sanitary work station. Taxes force Sue to work longer hours to file taxes and she collects sales tax on stationary items, such as the greeting cards. Candy for all Occasions is a must see establishment in New London. It combines traditional and new generation candies that appeal to all ages.