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Social media for Authors
- 1. with John Herman Author School: Demystifying Social Media
- 4. What is the big deal ?
- 5. 1.
- 6. Vs John Herman’s content John Herman’s content
- 8. 2. New marketing is about relationships.
- 9. What is the number #1 excuse made by the people avoiding Social Media?
- 10. What is the number #1 excuse made by the people avoiding Social Media? I don’t have time.
- 13. What does Social Media look like?
- 14. Blogging (can be) free instant web presence customizable to your personal style, tone
- 15. Strategy: Give you and/or your writing instant web presence. Establish a blog as the central hub for your work.
- 17. resource: wordpress .com
- 20. more about: Amanda Hocking
- 21. more about: Amanda Hocking
- 22. more about: Amanda Hocking
- 23. Facebook 600 million active users users are active and engaged 30 billion pieces of content (links, notes, photos, etc.) shared per month
- 24. Strategy: Give potential readers the opportunity to connect with you by creating a Facebook fan page for yourself and your work.
- 25. example: Ernest Hebert on Facebook
- 26. Twitter text only (virtually made for writers) simple 100 million new accounts added in 2010 alone
- 27. Strategy: Join Twitter. Follow people that interest you. Listen to them. “Tweet” or post a message at least twice daily to engage in the collective conversation.
- 31. example: Google results for “John Herman”
- 32. Podcasting radio on the web popular on mobile devices easy to produce
- 33. Strategy: Read your work for audio download and streaming.
- 36. Web Video (including live streaming) 2 billion web videos watched per day on YouTube Average web user watches 186 web videos per month royal.pingdom.com/2011/01/12/internet-2010-in-numbers
- 37. =
- 38. Strategy: Read or discuss a story in web video. Share it through your blog, Facebook, and/or Twitter page.
- 39. examples:
- 40. Strategy: Post a web video trailer of your short story, novel, poem, or non-fiction book.
- 41. examples:
- 42. Strategy: Produce a web TV series based on your work.
- 46. Strategy: Create a streaming video channel that loops book trailers and your other videos 24 hours a day. Break for a live cast for Q&A’s, book readings, and other special events.
- 49. Photo Sharing fosters its own dedicated network provides easy content for blogs
- 51. strategy: Show off your writing space. resource: whereiwrite.org
- 52. resource: writeplacewritetime.tumblr.com resource: whereiwrite.org
- 53. The Future (is now) Kindle / iPad / Nook the (premature, inaccurate declaration of the) death of print media new, limitless opportunities
- 54. example: ebooks sales surpassed print (at Amazon)
- 55. example: new opportunities for long form journalism
- 56. example: new opportunities for long form journalism
- 57. example: new opportunities for long form journalism
- 58. example: 19 th century style serials make a comeback
- 59. example: customized mobile apps for authors
- 61. strange new opportunities: you have the opportunity to break new ground, the new local is global
- 62. Resources (5 websites to help you stay up-to-the-minute so you are not feeling like the world is passing you by)
- 63. social media news: mashable.com
- 64. digital media commentary: pbs.org/mediashift
- 65. what’s happening now: popurls.com
- 66. what are people talking about: metafilter.com
- 68. ideas and criticism: aldaily.com
- 69. Does the rise of social / digital / new media mean that print media will soon be dead ?
- 70. Find me at JohnHerman.org Twitter: @JohnHerman Facebook: Facebook.com/john.c.herman Tell me what you thought of the presentation: john.c.herman@gmail.com Q&A
Editor's Notes
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