This document provides tips on using social media to promote a book. It discusses establishing a blog and social media accounts like Facebook, Twitter, podcasts and video to connect with potential readers and market your work. Examples are given of successful authors who have used these strategies. The document argues that social media allows writers to establish themselves as experts, locate readers, and network professionally at low cost with potentially high returns.
6. New York Times November 30, 1890 “ … telegraphers use a system of abbreviations which enables them to say considerably more in a certain period of time then they otherwise could… The salutation may be accompanied by an inquiry by one as to the health of the other, which would be expressed thus: “Hw r u ts mng?” And the answer would be: “I’m pty wl; hw r u?” or “I’m nt flg vy wl; fraid I’ve gt t mlaria.” Article excerpt: ”
7. Once upon a time... a good joke could spread across the entire country in a day.
34. Twitter text only (virtually made for writers) simple 100 million new accounts added in 2010 alone
35. Strategy: Join Twitter. Follow people that interest you. Listen to them. “Tweet” or post a message at least twice daily to engage in the collective conversation.
44. Web Video (including live streaming) 2 billion web videos watched per day on YouTube Average web user watches 186 web videos per month royal.pingdom.com/2011/01/12/internet-2010-in-numbers
45. Strategy: Read or discuss a story in web video. Share it through your blog, Facebook, and/or Twitter page.
56. Strategy: Create a streaming video channel that loops book trailers and your other videos 24 hours a day. Break for a live cast for Q&A’s, book readings, and other special events.
99. Does the rise of social / digital / new media mean that print media will soon be dead ?
100. Find me at JohnHerman.org Twitter @JohnHerman Facebook Facebook.com/john.c.herman Google+ +John Herman Tell me what you thought of the presentation: john.c.herman@gmail.com Q&A
