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Turbocharging Your Brand
Using Social Media




                      Online Marketing Summit
                                Cleveland, OH
                                  June 7, 2010
this presentation




noob                  guru
75% of Americans use SM
50 million tweets per day
100,000,000 views per day
WTF is Social Media?
Social Media is...
people connecting to people using technology
Social Media is word of mouth on steroids
Your customers have a voice
Conversation




               Community
Where they can share passions
Where they can share outrage
Clutter is overwhelming
They’re tuning you out
What are your objectives?
           goals?
        aspirations?
Where will you compete?
SM doesn’t disguise your
nature, it reveals it
Pick one or two

Product development
                         Sales
     Customer Service
      PR        Market research
           HR
Loyalty           Lead generation
          Tech support
Solicit
 C Suite!
                    participation
R&D! HR!           top > bottom

Marketing!

   Sales!
Cust"     Tech"
Svc!    Support!
Formalize handoff process
Determine appropriate response
How will you win?
Social media reconnaissance
Focus
What capabilities are necessary?
Create content hub
Key to content success...




            ...it’s about them, not you
Content crosses platforms
Video dominates
Use video distribution service
Cherish your database
Active listening
Timely & appropriate responses
Converse
Tell your story
What systems are necessary
to build and sustain?
Social media policy
Measure
Formal tracking mechanisms
Dive in
Questions




    john.heaney@orange-envelopes.com
                twitter: @johnheaney

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Turbocharging Your Brand Using Social Media

Editor's Notes