Are you interested in learning how your organization can use social media to raise money? Maybe you’re skeptical about whether this is something you should spend your time on? Perhaps this is a fad that will be gone next year, just in time to learn another new tool. Attend this webinar and learn more about social media and how other organizations are using Facebook, Twitter, and blogging to not only raise awareness of their organization, but to raise money. Kami Griffiths will interview John Haydon and Chris Garrett to hear several examples of how nonprofits and libraries have benefited from integrating social media into their communications and fundraising plans. Discover how these tools can help you identify supporters and turn them into funders. This webinar is for people who are beginning to explore social media and have questions on how to get started. https://cc.readytalk.com/cc/schedule/display.do?udc=iqy4hh8ybtxm

1. talks!
Introduction to Social Media & Fundraising
Audio is only available by calling this number: Sponsored by
Conference Call: 866-740-1260
Access Code: 6339392
Thursday, July 9, 2009 1

2. Using ReadyTalk
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Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 2

3. You are being recorded…
• This seminar will be available on the
TechSoup website along with past webinar
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– www.techsoup.org/go/webinars
• You will receive a link to this presentation,
material and links.
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– tinyurl.com/
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 3

4. talks!
Introduction to Social Media & Fundraising
Facilitator: Kami Griffiths, TechSoup Sponsored by
Presenters: John Haydon, Chris Garrett
Thursday, July 9, 2009 4

5. Today’s Speakers
Kami Griffiths John Haydon Chris Garrett
TechSoup johnhaydon.com chrisg.com
Volunteer:
Becky Wiegand, TechSoup
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 5

6. What we’ll cover
• Before you go online
• The big picture
• Three fundraising models for $$$
– Campaigns
– Events
– Grassroots
• Turning fans into fundraisers
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 6

7. Before you go
online
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 7

8. Before you go online
Creating a conversation
on the issue
vs.
Talking about your
nonprofit
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 8

9. Before you go online
• Oxfam’s fundraising result shrunk by
50% even though their membership
grew 50%.
• Everything changed when they
started focusing on how 100 people
went hungry in 2008.
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 9

10. Before you go online
• FYI - video is one of the most powerful
ways to start this conversation.
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 10

11. Before you go online
• Another great example – from Girleffect.org
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 11

12. The Big Picture...
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 12

13. ... and how it all ties together
Thursday, July 9, 2009 13

14. Three fundraising models - $$$
•Perpetual
•Events / Wishlist
•Grassroots
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 14

15. Perpetual or
“static”
fundraising
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 15

16. Three fundraising models - Perpetual
• Perpetual or “static” fundraising model allows anyone
to donate whenever they like - on their terms.
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 16

17. Event or
“wishlist”
fundraising
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 17

18. Three fundraising models - Events
• Events / Wish lists are tied to a specific need
or event.
$14,500 in
24 hours for
Strength.Org
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 18

19. Three fundraising models - Events
• Events / Wish lists are tied to a specific need
or event.
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 19

20. Three fundraising models - Events
• Events or Wish lists enable donors to feel more
directly involved with the impact of their donations.
Buy a hug
for $10 and
have it
“sent” to a
specific
area of
need.
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 20

21. Grassroots or
“engagement”
fundraising
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 21

22. Three fundraising models - Grassroots
• Grassroots approach involves leveraging your
cultists for fundraising.
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 22

23. Three fundraising models - Grassroots
• Grassroots approach involves leveraging your
cultists for fundraising.
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 23

24. Fans to Fundraisers
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 24

25. Social Media Journey
Take your audience on a journey
Advocate
“Converted”
Subscriber
Return Visitor
Visitor
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 25

26. Finding fundraisers within your fanbase
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 26

27. Mobilizing your fanbase for fundraising
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 27

28. More resources
Resources:
Rednose Day: http://www.rednoseday.com/do_something
Engaging “inactive” supporters online: http://blog.givezooks.com/?p=82
Case study by Beth Kanter: http://widgetfundraising.wikispaces.com/
Rednose Day: http://www.rednoseday.com/about_rnd
Facebook Groups and Pages – Features, Benefits And Killer Tips: http://johnhaydon.com/
2009/04/facebook-groups-pages-tips/
15 tips for fundraising on Twitter: http://www.diaryofareluctantblogger.com/2009/06/small-
pebbles-make-big-waves-15-tips.html
Nonprofit Technology Resource: http://www.nonprofittech.com/event/question/
10 Tips for Asking Bloggers to Write About Your Cause: http://havefundogood.blogspot.com/
2007/12/10-tips-for-asking-bloggers-to-write.html
Social by Social: Handbook launched!: http://www.socialbrite.org/2009/07/08/social-by-social-
handbook-launched/
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 28

29. talks!
Questions?
Submit your questions using the chat box.
Thursday, July 9, 2009 29

30. Continue the Discussion…
• Additional questions can be answered
by posting in the Web Building Forum:
– tinyurl.com/
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 30

31. Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of
technology services to help your nonprofit:
– Read helpful articles in our Learning Center
– Request donated software, hardware, and online
services
– Join our community forums to learn from your
colleagues
– Browse upcoming events and conferences
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 31

32. Upcoming webinars
• Using Mobile Technologies for
Outreach and Education
– Thursday, July 16, 10am Pacific
• Meet Microsoft SharePoint
– Wednesday, July 22, 11am Pacific
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 32

33. Thank you to our Webinar Sponsor!
ReadyTalk offers dedicated product demos for
TechSoup organizations 4 times per week:
Monday 1:00 pm Mountain Standard Time (MST)
Wednesday 9:00 am MST
Thursday 1:00 pm MST
Friday 9:00 am MST
For more information: pages.readytalk.com/
techsoup.html
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 33

34. talks!
Thank you! Please complete the post event survey!
Kami Griffiths, kami@techsoup.org, 415-633-9392
Thursday, July 9, 2009 34