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What do markets and customers need?  What can / should we build? What’s working and not working? Product Management Processes JohnGibbon.com
Agile Product Management  ,[object Object],[object Object],[object Object],[object Object],Feedback Market
Product Management and Product Development Processes and Documents
Biz Case: Value Proposition
Where and Why: Longer Business Case or MRD
Use Case Diagram:  Functional Requirements Describing System from User Perspective  member Photo Sharing Site upload organize view friend administrator What: Use Case Focused Product Requirements
Upload Photo Share? Shares Photo w/ Group UML Activity Use Case Diagram UML (Unified Modeling Language) provides a variety of different diagram types to describe a software system: use case diagram, activity diagram, collaboration diagrams, etc.  Member Photo Site
Use Case Functional Requirements Documentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What: Use Case Focused Product Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],Or Interactive Prototypes!
Requirements: High Fidelity Prototypes ,[object Object],[object Object],[object Object],[object Object],[object Object],1/29/09
Prototypes Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1/29/09
Which features? Which processes?  For Features listen to: clients, customer usage analytics, internal stakeholders, competitors, industry experts For Processes it depends on: type of market, type of product, target reader of documents, company stage, size, and structure

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Updated Product Management Notes

  • 1. What do markets and customers need? What can / should we build? What’s working and not working? Product Management Processes JohnGibbon.com
  • 2.
  • 3. Product Management and Product Development Processes and Documents
  • 4. Biz Case: Value Proposition
  • 5. Where and Why: Longer Business Case or MRD
  • 6. Use Case Diagram: Functional Requirements Describing System from User Perspective member Photo Sharing Site upload organize view friend administrator What: Use Case Focused Product Requirements
  • 7. Upload Photo Share? Shares Photo w/ Group UML Activity Use Case Diagram UML (Unified Modeling Language) provides a variety of different diagram types to describe a software system: use case diagram, activity diagram, collaboration diagrams, etc. Member Photo Site
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Which features? Which processes? For Features listen to: clients, customer usage analytics, internal stakeholders, competitors, industry experts For Processes it depends on: type of market, type of product, target reader of documents, company stage, size, and structure

Notas do Editor

  1. 4/3/08 Stanford Continuing Studies: Bus100 - Building Software Products
  2. Stanford Continuing Studies: Bus100 - Building Software Products 4/3/08
  3. Stanford Continuing Studies: Bus100 - Building Software Products 4/3/08
  4. Who Uses? Stanford Continuing Studies: Bus100 - Building Software Products 4/3/08
  5. http://www.costar.com/Products/Demos/Retail/Default.aspx Who is the user? What specific kind? What are they looking to do? How do you do it …? Stanford Continuing Studies: Bus100 - Building Software Products 4/3/08
  6. Stanford Continuing Studies: Bus100 - Building Software Products 4/3/08
  7. Stanford Continuing Studies: Bus100 - Building Software Products 4/3/08
  8. Stanford Continuing Studies: Bus100 - Building Software Products 4/3/08
  9. Stanford Continuing Studies: Bus100 - Building Software Products 1/29/09
  10. WHAT DO PEOPLE USE? Here is one biased review: http://alpha.benchmarkr.com/benchmarkrs/53 Requirements Gathering, etc. Stanford Continuing Studies: Bus100 - Building Software Products 1/29/09
  11. Stanford Continuing Studies: Bus100 - Building Software Products 4/3/08