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TEDxKC-The Great Unwind
- THE GREAT UNWIND 2 Source: Conde Naste Portfolio, January 2009 Copyright John Gerzema/Young & Rubicam
- THE NEW FEAR ECONOMY UNEMPLOYMENT NATIONAL DEBT HOUSING VALUES DETROIT EQUITY MARKETS CURRENCY VALUATION ? INTEREST RATES ? HEALTHCARE ? COMMODITY PRICES BANK LENDING IN(STAG)FLATION ? FACTORY & HOUSING STARTS BAILOUT ? CREDIT CARD EXPOSURE } CONSUMER CONFIDENCE 7 Copyright John Gerzema/Young & Rubicam
- THE 50-20 PARADOX 9 Source: Board of Governors of the Federal Reserve System Copyright John Gerzema/Young & Rubicam
- THE LARGEST BUDGET DEFICIT POST WWII 9 Source: Board of Governors of the Federal Reserve System Copyright John Gerzema/Young & Rubicam
- VISUALIZING THE BAILOUT 10 Source: The Atlantic Copyright John Gerzema/Young & Rubicam
- AFTER YEARS OF INDULGENCE, AMERICANS ARE SPENT 10 Source: The Atlantic Copyright John Gerzema/Young & Rubicam
- AMERICAN’S HOMES NO LONGER PERSONAL LINES OF CREDIT 13 Source:Us Department of Housing and Labor, 2009 Copyright John Gerzema/Young & Rubicam
- HOUSING VALUES CONTINUE TO DECLINE ACROSS THE U.S. 12 Source: “Irrational Exuberance”, 2nd edition, 2006, by Robert J. Schiller Copyright John Gerzema/Young & Rubicam
- THIS PERIOD MARKED BY MOST JOB LOSSES, WEAKEST RECOVERY 16 Source: Change in Nonfarm Pay rolls, Reported Monthly, Bureau of Labor Statistics, U.S Dept of Labor Copyright John Gerzema/Young & Rubicam
- AFFLUENT MORTGAGE RATE DEFAULTS 18 Source: LPS Applied Analytics Copyright John Gerzema/Young & Rubicam
- DEALING WITH THE STRESS OF THE CURRENT ECONOMY 3 Source: Comscore Copyright John Gerzema/Young & Rubicam
- MASLOW UPENDED 20 07 20 09 19 Source: American Progress.org February 2009 Copyright John Gerzema/Young & Rubicam
- MOVING FROM MINDLESS TO MINDFUL CONSUMPTION PRODUCER OF QUALITY RATHER THAN CONSUMER OF QUANTITY 32 39 Copyright John Gerzema/Young & Rubicam 39
- WE EXAMINED 15 YEARS OF DATA FROM BRANDASSET VALUATOR® WORLD’S LARGEST 40,000 BRANDS QUARTERLY U.S. DATABASE OF PANEL OF 15,000+ BRANDS 215 STUDIES RESPONDENTS OVER 500,00 ACROSS 44 72 DIFFERENT CONSUMERS COUNTRIES BRAND METRICS 15
- THE NEW RULES OF ‘POST-CRISIS CONSUMERISM’ NEW CULTURAL VALUES NEW CONSUMER BEHAVIORS NEW MANAGEMENT PRINCIPLES 49 Copyright John Gerzema/Young & Rubicam
- POST-CRISIS CONSUMERISM RULE #1 CULTURAL VALUE = LIQUID LIFE CONSUMER STRATEGY = DÉCLASSÉ CONSUMPTION MANAGEMENT = DOLLARS AND PRINCIPLE SENSE 56 Copyright John Gerzema/Young & Rubicam
- DÉCLASSÉ CONSUMPTION CULTURAL VALUE=LIQUID LIFE CONSUMER BEHAVIOR = DÉCLASSÉ CONSUMPTION MANAGEMENT PRINCIPLE= DOLLARS AND SENSE 18 Copyright John Gerzema/Young & Rubicam
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- DOLLARS AND SENSE CULTURAL VALUE=LIQUID LIFE CONSUMER BEHAVIOR = DÉCLASSÉ CONSUMPTION MANAGEMENT PRINCIPLE= DOLLARS AND SENSE 26 Copyright John Gerzema/Young & Rubicam
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- POST-CRISIS CONSUMERISM RULE #2 CULTURAL VALUE = ETHICS AND FAIR PLAY CONSUMER STRATEGY = EMPATHY AND RESPECT MANAGEMENT = VALUE AND PRINCIPLE VALUES 32 Copyright John Gerzema/Young & Rubicam
- EMPATHY AND RESPECT CULTURAL VALUE = ETHICS AND FAIR PLAY CONSUMER BEHAVIOR = R-E-S-P-E-C-T MANAGEMENT PRINCIPLE = VALUE AND VALUES 54 Copyright John Gerzema/Young & Rubicam
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- VALUE AND VALUES CULTURAL VALUE = ETHICS AND FAIR PLAY CONSUMER BEHAVIOR = R-E-S-P-E-C-T MANAGEMENT PRINCIPLE = VALUE AND VALUES 55 Copyright John Gerzema/Young & Rubicam
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- POST-CRISIS CONSUMERISM RULE #3 CULTURAL VALUE = INDESTRUCTIBLE SPIRIT CONSUMER STRATEGY = DURABLE LIVING MANAGEMENT = BRAND THAT PRINCIPLE LASTS 50 Copyright John Gerzema/Young & Rubicam
- DURABLE LIVING CULTURAL VALUE = INDESTRUCTIBLE SPIRIT CONSUMER BEHAVIOR = DURABLE LIVING MANAGEMENT PRINCIPLE = BRAND THAT LASTS 51 Copyright John Gerzema/Young & Rubicam
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- BRAND THAT LASTS CULTURAL VALUE = INDESTRUCTIBLE SPIRIT CONSUMER BEHAVIOR = DURABLE LIVING MANAGEMENT PRINCIPLE = BRAND THAT LASTS 55 Copyright John Gerzema/Young & Rubicam
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- POST-CRISIS CONSUMERISM RULE #4 CULTURAL VALUE = RETURN TO THE FOLD CONSUMER STRATEGY = COOPERATIVE CONSUMERISM MANAGEMENT = COMMUNITY PRINCIPLE ORGANIZER 59 Copyright John Gerzema/Young & Rubicam
- COOPERATIVE CULTURAL VALUE = RETURN TO THE FOLD CONSUMER BEHAVIOR = COOPERATIVE CONSUMERISM CONSUMERISM MANAGEMENT PRINCIPLE= COMMUNITY ORGANIZER 64 Copyright John Gerzema/Young & Rubicam
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- COMMUNITY ORGANIZER CULTURAL VALUE = RETURN TO THE FOLD CONSUMER BEHAVIOR = COOPERATIVE CONSUMERISM MANAGEMENT PRINCIPLE= COMMUNITY ORGANIZER 72 Copyright John Gerzema/Young & Rubicam
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- THE CHINESE CHARACTER FOR CRISIS ALSO MEANS OPPORTUNITY BAD COMPANIES ARE DESTROYED BY CRISIS. GOOD COMPANIES SURVIVE THEM. GREAT COMPANIES ARE IMPROVED BY THEM.” —ANDY GROVE 65 Copyright John Gerzema/Young & Rubicam
- RECESSION-PROOF YOUR BRAND JOIN THE CONVERSATION AT THEBRANDBUBBLE.COM ON FACEBOOK OR TWITTER @JOHNGERZEMA 81
