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“For brands to remain relevant Tips&Tricks2

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“For brands to remain relevant in this (digital) environment, they
will need to adapt to both emerging technologies and shifting
consumer behavior without delay. Those who will succeed will…
act more like publishers, entertainment companies or even
party planners, than advertisers, such as Nike who recently
scored a major coup by hosting a global “Human Race.”

— From Feed, The Razorfish Consumer Experience Report 2008




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Publicada em: Negócios, Tecnologia
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