5. In Theory… " Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another. Companies cannot use social tools with their customers and not also allow their employees to utilize them. " Jakob Neilsen
6. In Practice?… " Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better. Avinash Kashick, Analytics Evangilist, Google
7. Intranet 2.0 Tools Intranet 2.0 Global Survey, Precisent Digital Media, 2009 n= 561 organizations